Kaola.com creates the first "her" brand, customizing 500 new products for women in one year

Natural ingredient skin care products customized for sensitive skin, original design luggage, snack nuts from the best origins around the world, nude sleeping bedding made of high-quality long-staple cotton ... Koala Global Shopping has a series of products customized for women that are constantly being updated, and each one corresponds to a new lifestyle.

On April 15, Kaola.com officially launched its own brand "Kaola.com.cn", joined forces with world-renowned century-old factories, explored more than 30 industrial belts in 28 countries, created a "her" exclusive channel, and continued to meet the personalized consumption needs of female users.

The private brands launched by Kaola.com this time include six sub-brands, namely "Karla, Kaola's Choice, Slythlab, Liber Nature, Imforme and ORCI", covering nine categories including beauty, skin care, clothing, food, etc. Among them, "Karla" focuses on beauty and botanical cleaning products, "Kaola's Choice" focuses on exquisite and smart household products, and ORCI is a healthy snack brand.

As consumption upgrades continue, user demands are becoming more diverse, and private brands featuring high cost-effectiveness and high differentiation are beginning to flourish, such as Member's Mark of Sam 's Club and Kirkland of the membership supermarket Costco, which are becoming more and more known by Chinese consumers . " Kaola Overseas Shopping·Products" is the first private brand created specifically for female users.

After the epidemic, the demand for imported consumption has accelerated online, especially the demand of female consumers for healthy, natural and personalized products has continued to grow . On Koala.com, where women are the main users, niche products such as Israeli bath tools, Turkish almonds, Cuban juice perfumes, and honey from Australian primeval forests have all grown by more than 135% in the past year .

It is understood that Kaola users are mainly high-net-worth women who are very sensitive to cutting-edge products. Foreign emerging brands will soon appear in the search terms of Kaola Haigou App. "Kaola has launched its own brand , which is specially customized for the new needs of female users. " said Gao Song, the person in charge of Kaola Haigou's own brand.

Based on this user insight, Kaola.com does not produce products that replicate mature brand products , but relies more on the global supply chain capabilities of cross-border e-commerce to carry out precise research and development and innovation. It will launch 500 new products this year .

In fact, Koala began exploring the global supply chain customization capabilities three years ago .

Japan's century-old cosmetics factory Kolma

"Imforme" is a skincare brand developed by Koala and the century-old Japanese factory Kolmar based on the needs of female users with sensitive skin . After its launch, the annual growth rate has been over 200%, and the favorable rate is close to 98%. As a factory with the top three R&D level in the world, Kolmar is a partner of brands such as Shiseido, KOSE , and Carmen .

It is worth mentioning that the rapid recovery of China's consumer market and the rise of private brands have also provided new opportunities for global manufacturers. "Through Kaola, factories have found new growth points, and consumers can buy products that are truly suitable for them at a better price." Gao Song believes that both Sam's "Member 's Mark " and Costco 's Kirkland are based on the same logic.

Koala Global Shopping

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