With 9.2 million visitors last month, Temu is now Australia's eighth largest online retailer

With 9.2 million visitors last month, Temu is now Australia's eighth largest online retailer

It is reported that Temu officially launched its Korean site yesterday . So far, Temu has opened a total of 27 overseas sites around the world, covering many regions such as Asia, Europe, North America, Latin America and Oceania.

 

The Australian site was launched in March this year. According to the latest data released by research company Ipsos iris, although it has been online for less than 5 months, Temu is already the eighth largest online retail brand in Australia in terms of audience.

 

Total visits to Temu's website and app grew 14.2 per cent to 9.2 million in June.

But in terms of traffic, Amazon still leads, with 14.1 million user visits in June, but down 0.7% from May.

 

eBay ranked second with 12.2 million visits, down 0.9% from May.

 

Flybuys, which is jointly owned by Wesfarmers and Coles Group, saw visits rise 9.1 per cent to 10.4 million.

 

Ipsos Iris also noted that more than 20.7 million people used retail websites or apps in June, a figure that remained stable despite rising cost of living pressures and weak discretionary spending among Australians.

 

Online retail categories that declined in Australia in June were mainly concentrated in non-essential items , including flowers, photo printing and auto parts. Flowers saw the largest decline, reaching 37.4% . Photo printing and auto parts fell by 5.5% and 4.3% respectively.

 

Australians aged 14 and over spent an average of 3.7 hours online per day, or 111 hours per month, down 4.6 per cent from May.

 

The 25-39 age group has the largest number of Internet users, while those aged 40-54 spend the most time online.

 

The most popular online categories in June , based on total user size, included search (20.9 million), social networking (20.9 million), technology (20.8 million), retail commerce (20.7 million) and entertainment (20.5 million).

Temu

Australia

Visits

<<:  Indonesia is booming and has become TikTok's second largest market

>>:  Temu sues shein in the US, escalating cross-border e-commerce war

Recommend

Amazon does not have a price advantage in Germany, new survey shows

SWR selected 816 products from Amazon for analysi...

Amazon's top five best-selling product categories in the first quarter of 2022

In contrast to the holiday season, e-commerce sal...

What is Hongyi Technology? Hongyi Technology Review, Features

Hongyi Technology is a tool that helps Amazon sell...

TikTok and Shopify join forces again to help merchants grow their business

TikTok is currently the main gathering place for ...

What is BSCI? BSCI Review, Features

BSCI is the full name of Business Social Complianc...

A 16-year-old girl earns six figures a month by selling hair bands!

There is no shortage of new business opportunitie...

The product "dominates the charts"! Amazon traffic supports this project

Despite the constant doubts, the sellers’ enthusi...

With over 50,000 reviews, Amazon's bestseller pet nail polish has overturned

Unconsciously, the pet economy industry is rising...

What is Dufry? Dufry Review, Features

Dufry is the world's largest duty-free retail...

UK FMCG sales fall in May, online grocery continues to grow

Grocery sales in UK supermarkets fell by 6.7% in ...