What is Meesho? Meesho Review, Features

Meesho is an Indian social media e-commerce platform where sellers can choose the products they want to sell through the platform and then forward them to social media such as Facebook, WhatsApp, and Instagram. The platform charges sellers a 10-20% service commission for each successful transaction and provides logistics, payment, and product procurement services to its sellers.

About Meesho

Meesho is one of the fastest growing e-commerce startups in India. The Bengaluru-based company was founded in 2015 as an online marketplace. The company connects dealers directly with suppliers of raw materials through social media services such as WhatsApp and Facebook, while also connecting individual sellers and small businesses with customers. Most of the dealers on Meesho are housewives, small business owners, small boutique brands, and those selling handicrafts, fashion, home and kitchen products.

Meesho said it has about 2 million registered sellers so far and aims to reach 20 million by 2020.

·By browsing the Meesho platform, sellers can choose the products they want to sell and then forward them to social media such as Facebook, WhatsApp and Instagram. Not only that, most products can be shipped directly to buyers. In other words, sellers do not need to have their own inventory. Meesho is responsible for providing online sellers with basic e-commerce tools such as suppliers, inventory management, logistics, and payment, while sellers are responsible for forwarding products to family and friends. These products do not have fixed prices, and sellers can set their own profit ranges at will. Depending on the type of product, Meesho will charge sellers a service commission of 10-20% for each successful sales transaction.

China Merchants

According to news on August 12, 2019, Meesho announced its Chinese version of the investment plan, indicating that it will soon enter China to attract investment. Meesho is recruiting sellers/suppliers and solving logistics and payment problems for suppliers; at the same time, it is recruiting online retailers to expand end consumers through "limited" online retailers, reduce sellers' product return rates, and improve their service satisfaction.

In terms of Meesho product display, Meesho will group a series of products (more than 4) into a group and display them on the APP; the group can contain different models of products. Meesho identifies different colors of products as different "models", so sellers can share as many products of the same type as possible that "satisfy the quantity".

At the same time, Meesho will assess and grade suppliers based on the frequency of new product updates, out-of-stock rate, delivery time, return rate and supplier qualifications. The traffic weight of different levels will gradually increase, and the levels will be updated once a week. New merchants are at the intermediate level within 45 days of opening an account.

In addition, Meesho's investment proposal also includes:

Financing

-In October 2017, Meesho received US$3.4 million in Series A funding.

-In June 2018, Meesho completed another US$11.5 million in Series B financing.

-In November 2018, Meesho announced that it had received a new round of US$50 million in Series C funding.

-On June 14, 2019, Facebook (FB.US) India announced that it had acquired a minority stake in Indian social commerce platform Meesho, completing a strategic investment in Meesho for an undisclosed amount.

-On August 12, 2019, Meesho announced the completion of its Series D financing of US$125 million, led by Naspers. In addition to existing investors such as Sequoia and SAIF, Facebook also participated.