National Tour丨2021 Traffic Academy Marketing Conference·Taiyuan Station Collection

Merchants established Jinzhong, and the world prospered

Started in China, a new cross-border business

March 28

2021 Traffic Academy National Tour Taiyuan Station Debut

The event was hosted by Yiguo Technology and Global Trade

Jointly produced by Traffic Academy and Group Leader’s Circle of Friends

Exclusive sponsorship of Jijia ERP

Shengtu ERP, ZiNiao Browser, Yicang ERP, Fengchao Cloud Warehouse

Jointly sponsored by Captain BI, Leader Star, JungleScout, and Quanjingtong Logistics

Hundreds of cross-border celebrities

Thousands of cross-border sellers gathered at the scene

Let’s talk about the cross-border future!

（Conference event site）

The theme of this conference is "Cross-border Rebirth and Strategic Companionship" . More than 100 industry leaders will empower each other, 1,000+ cross-border sellers will exchange ideas, and there will be more than 8 high-quality operational speeches lasting more than 300 minutes.

The program provides sellers with in-depth analysis of Amazon's real-life cases of explosive sales , including exploring ways to break through in the epidemic dividend era, off-site traffic transformation, new product listing and related sales, advertising optimization, branding, FBA operation strategies, and practical tips for product selection .

Focus on the key points of cross-border development in 2021, clarify operational pain points, and provide digital, refined, intelligent and efficient operational solutions to help sellers accelerate the expansion of cross-border business and tap into global gold.

(Signing ceremony of Traffic Academy & Foreign Trade Group Leader)

In this dividend era, who can compete?

In the era of epidemic dividends, there are both opportunities and challenges . How to break through is a problem that we all have to face. Logan , the marketing director of Jijia Business School, gave us an in-depth analysis of this issue. The current environment is an opportunity that every seller friend of ours must seize .

In order to seize this opportunity, in addition to some conventional operations and content, Logan also brought his own "exclusive secrets" . Interested friends can check the "video replay" at the end of the article to learn the specific content.

As long as you work hard, Baoma can also strike back

There is a mother who, through her own efforts and continuous exploration, has worked at Amazon for six years , starting from scratch and now has rich experience in handling complex issues such as customer service chat skills , customer complaints, and claims.

She is good at store operation, product development , and cross-border logistics cost control . This road to counterattack is so amazing that even the editor feels inferior to her. She is a rare woman in the world.

Find the right method, it can be very simple to attract traffic outside the station

Many of my Amazon seller friends have a headache when it comes to "off-site traffic generation" , and even have trauma after falling into the trap countless times.

Andy , the general manager of business of Yiguo Technology , introduced to all seller friends on site how to efficiently drive traffic and how to use these "Amazon traffic-driving tools" to sell big orders.

New product launch related marketing

Affiliate marketing, also known as associated sales, is a marketing method that can improve traffic utilization, increase visits, reduce bounce rate, and increase visit depth. The most important point is that the users obtained from it are accurate users .

When new products are put on the shelves, in addition to preheating, publicity, and preparation, they must also be combined with related marketing. Mr. Fan, the founder of Taiyuan Weifan Trading Co., Ltd., which had sales of more than 20 million in 2020 and thousands of orders a day, explained the specific operation methods to the sellers.

To build a good brand, refined operations are essential

When we do business on Amazon, in addition to considering how to sell the goods, we also have to think about how to sell the goods continuously, which involves brand building and refined operations .

Alinta, a billion-dollar seller on Amazon and eBay in Jinzhong, Shanxi, shared with us ideas on Amazon branding and refined operations , as well as how to create high-quality listings .

To reduce the risk of dependency, we need to develop across platforms

In fact, many sellers now know how to use some popular social media platforms to promote their products. However, are these the only platforms in our cross-border e-commerce industry?

Mr. Wu, founder and CEO of Shanxi Silk Road Technology Co., Ltd. and an MBA graduate, told us a global operation idea (which is also an operation idea that big sellers will not tell you), and how to combine B2B and B2C for common development and no longer be limited to a single platform .

Make good selection of big items, and becoming rich overnight is not a dream

When many sellers first entered the cross-border e-commerce industry, they probably heard many experienced people repeatedly reminding them, " Don't do large-scale product selection. It's all tears if you say too much ." Indeed, the cost of large-scale product selection is relatively high, and the risks borne by sellers are also great. If there is no guidance from industry veterans, they will really step on landmines .

Today, Mr. Ning , a big seller who is proficient in product development and good at controlling cross-border logistics costs , will show you how to select large items and FBA operation strategies .

Practical tips for product selection to subvert your cognition

Nowadays, you cannot survive in business by yourself, and the power of the team is particularly important. The founder and head of the foreign trade group of Global Easy Trade analyzed how to build an excellent management team and operate efficiently and meticulously .

We also learned from him that if we want to do business, brand building is essential. We must not only do a good business, but also do a good long-term business.

The venue was packed with people, and many seller friends even came from far away places such as Beijing and Shanghai to participate in the event.

(It’s time to grab red envelopes and try your luck)

Didn’t come to the concert or didn’t enjoy it? No problem!

Scan the QR code below and note "Yi En "

Add " Guomei" to get the full video replay of this conference⬇️

The "National Tour" train of Traffic Academy has officially departed and has successfully arrived at Taiyuan Station . The next stop - Yiwu Station will arrive on April 22. Friends who have not yet boarded the train , please hurry up and get on the train . For more details, please consult "Guo Mei" ~

Taiyuan

Marketing Conference

Yiwu