Tmall Double 11 growth potential exploded: 402 brands achieved sales exceeding 100 million! 38,600 brands achieved year-on-year growth of more than 100%!

As of midnight on November 11, 402 brands had sales exceeding 100 million yuan ! 38,600 brands had a year-on-year growth rate of more than 100%! Global brands are experiencing certain growth on Tmall Double 11 .

These include mature brands such as L'Oreal, PROYA, Haier, Fila, Lancome, Midea, Guerlain, Nike , as well as emerging brands such as Huazhi and Qiechu.

This year, Tmall's Double 11 sales remained stable. As soon as 8 p.m. on October 31 , 155 brands including Apple, Haier, Midea, Huawei, L'Oreal, and Nike competed to break the 100 million mark. 71,900 brands including Gucci, Burberry, Asus, and Ordos achieved sales in the first hour that exceeded the entire day of last year's Double 11 sales.

Brands have seen a new boom in store broadcasts. 38 brands’ live broadcast rooms have achieved sales of over 100 million yuan, 451 stores’ live broadcast rooms have achieved sales of over 10 million yuan, and within the 4-hour pre-sale period, a brand live broadcast room achieved sales of over 100 million yuan for the first time.

New brands have performed well in many fields. During this year's Double 11, 13 new brands achieved sales of over 100 million yuan.   243 brands exceeded 10 million . Among the brands that opened stores within 3 years, 1,606 won the championship in the new trend category . TGIF, which was established for more than 2 years, won the first place in the gaming chair category; SINSIN, a new light shaping clothing brand that was also established for more than 2 years, won the first place in the shark pants category.

Domestic brands are booming. This year , 243 domestic brands entered the "100 million yuan club" on Tmall's Double 11. In addition to the hot sales of new domestic brands such as Huazhi and Qiechu , more than 100 domestic brands staged the largest cross-border collaboration in history and launched Double 11 hot gift boxes. Central enterprise brands have cooperated deeply with Taobao and put 16 "big country equipment" including nuclear power banks and 5G chips on the shelves. The state-owned Xiaoxin Taobao store sells hard-core domestic products , and the total number of searches and purchases has exceeded 10 million.

" In this annual consumer carnival , we hope that the platform and brand merchants will invest together to ultimately bring good products and good prices to consumers . " Owen, president of Taotian Group's Brand Business Development Center, said that a happy Double 11 is inseparable from the brand's good products and good prices, and creating value beyond good products and good prices is the ultimate goal of Tmall Double 11 .

Data shows that during the Double 11 period, merchant member orders increased by more than 100% for many consecutive days . Thanks to the brands' continued investment in the private domain, repeat purchase orders from old customers on the Taobao Tmall platform also recorded double-digit year-on-year growth for many days. Among them, the apparel, fast-moving consumer goods, sports and outdoor, food and other industries achieved year-on-year growth of more than 45% for many days.

Recently, Accenture, an international consulting firm, released the 2023 Double 11 report , stating that: “For brand merchants, Double 11 is no longer just a sales peak, but also a special operation node. Activating user interest, improving user experience, and enhancing user stickiness have become more critical competitive factors.”

In the past three years, Tmall has helped 6,000 brands to successfully create their own brands and incubated 100 new categories with sales of 10 billion yuan. During this year’s Tmall Double 11 , the “dopamine economy” represented by e-sports, cycling, skiing, and trendy toys began to explode, heralding the emergence of more new brands on Tmall.