American fashion e-commerce platform JOOR completes 46 million yuan financing

        Recently, the American fashion platform JOOR announced that it has received $46 million in financing. Batter Ventures, Canaan Partners and others participated in this financing. This is the D round of financing after 2010, 2013, and 2019. In 2010, JOOR received an investment of $5.5 million, and in 2013 and 2019, it completed the second and third rounds of financing of 15 million and 16 million respectively. As its market position in Europe and the United States becomes more and more stable, this round of financing is very likely to be used for the innovation of platform technology, investment in overseas markets and expansion of cooperation scale .

JOOR is a US B2B electronic trading platform that connects clothing brands and retailers. It was founded in 2010 and is headquartered in New York, USA, with offices in 11 locations including Milan, Paris, Shanghai, and Tokyo. Its official website shows that JOOR has served more than 12,500 brands and more than 325,000 retailers in 144 countries around the world, and has cooperated with more than 8,600 famous brands, including Valentino, Kate Spade, and Dr. Martens. It is reported that in the past year, JOOR has achieved a growth of about 228%.

JOOR is relatively simple in platform design. It also adheres to the concept of simplified services in terms of product display, function selection and platform practicality. To facilitate communication between buyers and sellers, JOOR provides separate homepages for brands and retailers. And according to statistics from its official website, JOOR's total wholesale volume has reached 45 billion US dollars.

The JOOR platform has an online virtual showroom, providing customers with online product interaction, dynamic video preview and other functions. The product interaction function enables buyers to fully review and reliably place wholesale orders through rotation, zooming and immersive interactive experience. Dynamic videos provide interviews with designers, videos of fashion shows, etc., allowing buyers to intuitively feel the outline and details of the clothing, making it easier to purchase.

Like other e-commerce platforms, JOOR is also trying to make a big splash in the Chinese market. It is reported that JOOR has already started business cooperation with many brands including Li Ning.

JOOR

Financing

46 million yuan