Entering the independent station! Alibaba International Station provides B2B merchants with a full set of private domain solutions

Recently, at the 2022 China International Fair for Trade in Services Results Release Conference held by Alibaba International Station , Yang Yuan, CEO of Hangzhou Shuzhi Xiaoman Information Technology Co., Ltd., gave a detailed introduction to the new achievement of the independent station digital operating system - OKKI.

It is understood that OKKI focuses on B2B merchants. It is not only a private domain independent website building tool, but also can provide merchants with a series of solutions such as CRM conversion, order delivery, capital, logistics, finance, taxation, and compliance.

For B2B merchants, OKKI provides a full set of "independent station" solutions

"OKKI can provide foreign trade merchants with full-link services such as marketing and customer acquisition, customer conversion, delivery and contract fulfillment, and compliant operations. These services can be interconnected and data can be interoperable in the OKKI system. Merchants can complete the full-link management from customer acquisition, conversion, delivery to compliant operations in one system, avoiding the trouble of data isolation and process fragmentation in multiple systems." Yang Yuan said.

"Currently, most of the mainstream independent websites on the market are still mainly B2C merchants, while OKKI focuses on B2B merchants. It can not only help merchants improve their brand image and build differentiated competitiveness, but also improve the attraction, retention and conversion of high-quality B-class buyers." It is understood that on OKKI's independent website, there are many functions tailored for B2B scenarios, such as [professional industry templates], [expressions around customized products], [configurable inquiry forms], [step-by-step quotation function], etc.

In addition, OKKI's website building process is very simple and does not require professional IT and graphic designers. An independent B2B website can be built in as little as one day.

Foreign trade development has entered a new era of high-quality growth, and private domain marketing has become the focus of long-term development of enterprises

In the past, thanks to the large increase and flow of overseas markets and the high demand for targeted products, small and medium-sized enterprises have grown rapidly. However, the future development of foreign trade will inevitably turn to the improvement of the operational capabilities of the entire process of transaction, delivery, foreign trade, and order management, as well as the overall foreign trade compliance service capabilities, in addition to the flow dividend and hot product dividend. Yang Yuan said that as the entire foreign trade gradually enters a new era of high-quality growth, B2B merchants are likely to encounter the following four problems:

First, marketing customer acquisition growth. As the coverage of mobile Internet abroad increases, the fragmentation and diversification of overseas buyers become stronger, and marketing customer acquisition will gradually increase.

Second, the efficiency of order conversion continues to improve. In the foreign trade market, how to turn customer traffic into customer orders and be able to operate continuously for a long time requires very strong basic skills, and this will be more demanding for merchants in the future.

Third, the entire delivery and fulfillment process faces uncertainty, and issues such as exchange rate fluctuations continue to plague merchants.

Fourth, operate in compliance. Overseas markets have increasingly strict compliance requirements, and businesses need to more actively comply with the requirements of the entire overseas market.

"In addition, as overseas buyers' purchasing needs become more diversified and multi-channel, merchants are no longer satisfied with public domain operations during the entire process of cross-border business growth. Instead, they have strong demands for omni-channel layout, multi-channel customer acquisition, brand expansion, and private domain operations. The introduction of OKKI's digital and one-stop solutions can well meet customer demands and increase customer value." From the public domain to the dual development of the public and private domains, in essence, it is in compliance with the requirements of the overall foreign trade development trend, and it is also a manifestation of Chinese SMEs' active innovation and change in the changing needs of cross-border e-commerce.

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