Ding Hongwei of Cainiao: Creating local e-commerce logistics efficiency will be the key to cross-border e-commerce competition

"Creating a logistics time-efficiency experience similar to that of local e-commerce will be the key to cross-border e-commerce competition," Ding Hongwei, vice president of Cainiao Group and general manager of international express, asserted at the 2024 Global Smart Logistics Summit. In Ding Hongwei's view, express time efficiency is one of the core competitiveness of cross-border e-commerce in the future, and efficient cross-border logistics fulfillment capabilities are expected to drive the industry's overseas expansion.

Cainiao's cross-border e-commerce express flagship product "Global 5-Day Delivery" has become the "secret weapon" for many merchants to boost their sales. The reporter learned that since its launch in September 2023, "Global 5-Day Delivery" has expanded to 14 countries, covering Europe, America, Japan, South Korea, the Middle East and other regions. Due to its fast speed and high certainty of timeliness, the satisfaction and repurchase rate of consumers who are sensitive to logistics experience in Spain, France, Britain, Mexico, South Korea and other countries have increased significantly.

After using Cainiao's logistics product, orders from many cross-border merchants in popular industries, including dresses, wigs, and home furnishings, have achieved triple-digit growth.

On the day of the summit, many global brands and supply chain managers were present. In their view, cross-border e-commerce, including full-hosting and semi-hosting models, and various models and service innovations in the industry are aimed at increasing delivery speed, reducing transaction costs and improving customer experience. However, there are not many companies that can achieve the ultimate in timeliness and service, and Cainiao International Express is ahead of the curve.

The first condition for improving cross-border delivery timeliness is to improve the efficiency and quality of delivery by optimizing the global logistics network. On the same day, Cainiao announced that in addition to the existing eHubs in Liege, Kuala Lumpur, and Hong Kong, China, it will also start the construction of the second batch of eHubs around the world, further accelerating the integration of the global intelligent logistics backbone network into the global and regional industrial chain layout.

As we all know, eHub is a comprehensive digital e-commerce logistics hub that integrates functional modules such as air cargo terminals, distribution centers and order fulfillment centers. It can greatly improve the connectivity efficiency of global e-commerce packages and enhance Cainiao's control over end-to-end cross-border logistics fulfillment and delivery speed.

"Through integrated park operations, strong integration of eHub and air trunk lines, and an efficient overseas local distribution network, Cainiao is bringing the timeliness of cross-border e-commerce express delivery to a new level, and the realization of global delivery within 72 hours is just around the corner," said Ding Hongwei.

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Cross-border logistics