With annual sales of billions, top-selling brands are dying one after another!

Amazon's "massacre" continues, and big sellers are being ripped off again!

Since the beginning of this year, Amazon sellers have frequently had their accounts blocked. At the beginning, when many of us thought that this was just a small move by Amazon, Amazon used actual actions to tell us not to be too naive.

Recently, many sellers revealed that after several brands of Amazon Super Sellers were cut some time ago, other brands under the company are now dying one after another. It is understood that in the latest batch of "death list", more than one billion-level sellers have been affected.

In addition to the large-scale loss of accounts of well-known sellers, some mid-sized sellers are also not immune. One company has had its largest account and brand closed by Amazon since early July, and more brands and accounts have been closed. In order to survive, the company has adopted measures such as last-in-first-out elimination and freezing of salary increases to save itself. If the company's situation gets worse in the next three months, the company will cut salaries and lay off employees.

With the constant threat of account suspension and the demise of a large number of sellers, have the orders of sellers who have not been suspended increased? The actual situation seems to be different from what we imagined ...

It was revealed that a popular product was "cut" after its launch, and a product with annual sales of billions of yuan was killed again

The majority of sellers have not yet recovered from the last wave of large-scale account bans, and a new wave of account bans has arrived. Many sellers have revealed that several well-known sellers have been hit one after another.

An industry insider said that some time ago, a well-known brand of a well-known seller with annual sales of billions was "killed" by Amazon, and recently several other brands of the company also died. "A lot of links suddenly went down, and basically the whole brand was wiped out."

Another insider added that among the best-selling brands that died this time was a lighting brand, which could sell 200 million yuan a year.

It is understood that since the brand was blocked some time ago, this big seller has been clearing out huge amounts of inventory to "recover" funds, but now several brands under the company have been blocked again, and the way to use small accounts to follow sales to clear inventory is almost blocked.

After the news of the demise of several major brands under a billion-dollar seller came out, some sellers asked employees of the company to verify the authenticity of the news. One employee said that the rumor was basically true. The employee also said that the company should have paid wages two days ago, but now it has not even paid the basic salary.

In addition to the rumor that this big seller was hit by Amazon again, there are also rumors that another super-selling brand that has already been listed has also suffered the latest "heavy blow", and the brand is almost completely wiped out. At present, this rumor has not been officially confirmed. If the news is true, I believe that this big seller will issue an announcement soon.

According to the whistleblower, from the rules of super-large dead accounts, it was found that if the seller uses a small account to resell the original brand when the main account has been shut down but the brand has not been cancelled, then the entire account will be uprooted by Amazon.

The last one to be eliminated, all employees may have their salaries cut by 20%, another company is on the verge of bankruptcy

"When you see a big seller being banned in the open, it means that there are still a large number of unknown small and medium-sized sellers who are dying quietly or struggling on the brink of death."

At present, big sellers are constantly being "cut down", and the survival of small and medium-sized sellers is also not optimistic. In this wave of "Amazon massacre" that will never stop, another Amazon company is on the verge of bankruptcy!

The editor learned from the official announcement issued by this company ↓↓↓

Since the company's largest account and brand were closed by Amazon in early July , the company has been trying to save itself through various efforts, such as quickly intercepting shipments in the supply chain, contacting suppliers for goods as soon as possible, and quickly calling on employees to register companies and accounts, etc., in order to minimize losses. However, things did not go as planned, and in the past week, the company's brands and accounts were closed one after another.

At present, the company's sales have been greatly affected, a large amount of inventory is stranded overseas, and a large amount of payment has been frozen. Dealing with these overseas inventories, re-registering accounts, and re-listing for sale will be the company's key work in the future, and it will be a long process. In the next 3-5 months , the company will face serious problems such as frozen funds, inventory turnover, loss of revenue, and soaring expenses. The company has encountered unprecedented difficulties. If no adjustments are made, the company will face bankruptcy.

To survive, the company will now make the following adjustments :

1. Starting from July, salary increases will be frozen.

2. Cancel the 2021 year-end bonus policy.

3. Non-essential matters and expenditures are strictly prohibited to avoid all waste.

4. Eliminate the people with poor execution ability and attitude.

The company also said that the next three months will be the most difficult time for the company, but the uncertainty of the platform and the company's remaining brands still exists. If a more difficult crisis arises, the company will make further adjustments:

1. The company will further streamline its staff.

2. The company will reduce the salary of all employees by 20%.

3. Each position and department breaks through restrictions and carries out cross-departmental work support on the premise of completing the company's core work.

After overcoming the difficulties, for colleagues who still stay with the company, the company will compensate everyone for the salary difference during the salary reduction period at other times.

From the frenzy of stocking up last year, and the company's unremitting efforts to recruit talents even through headhunting channels at the beginning of the year, to the current response strategy made under the pressure of corporate survival, the company said it hopes employees will understand the decisions made by the company.

Will the company be able to successfully overcome the challenges brought about by the "account ban" in the next three months? Time will tell.

Final Thoughts

This wave of Amazon bans, which may or may not stop, has already given us a lot of inspiration, such as:

There is nothing in this world that is too big to fail, and there is no protection for big sales;

The era of fake orders is over. Only by actively embracing the era of refined operations can there be a future.

Only by abiding by and respecting the rules can things last long. Amazon’s severe crackdown on illegal sellers is a protection for compliant operators.

In fact, on the Amazon platform, with the brother-in-law stepping down and the new helmsman taking over, an era with new opportunities and challenges has also arrived.

A large number of Amazon sellers said that the comfortable days of making money by fake orders are over, and now they have collectively entered the stage of bayonet fighting. If new and old sellers on Amazon want to gain a foothold on the platform, they must have money, high-quality sources of goods, and awesome operations. If you have nothing, you may not even be able to keep your capital.

For example, after a big seller falls, according to the beautiful idea of ​​the majority of small and medium-sized sellers, they will take over the orders of the big seller, and the sales volume of store products will steadily increase. However, the reality is that not only the advertising costs have risen, but the competition has also become more intense:

Seller A: We small sellers haven't seen any improvement in orders. It's even worse than before.

Seller B: There are so many backup products that are selling well on Amazon that you can’t imagine. In the past, when there was Barley, everyone was far behind. When Barley collapsed, everyone felt that this was their chance, so the competition became more intense and people had even less dollars in their pockets.

Seller C: I used to think that the order volume would spread out after BS collapsed, but it didn’t happen in reality. What’s worse is that all the big sellers want to grab BS, which makes the market price even more chaotic.

From the above experiences of the sellers, it can be seen that Amazon sellers now not only have to think about how to switch from "brushing operations" to "compliant operations", but also have to think about whether they have the funds and operational capabilities to make their products rank first when everyone is working towards compliant operations!

Amazon's "massacre" continues, and big sellers are being ripped off again!

Since the beginning of this year, Amazon sellers have frequently had their accounts blocked. At the beginning, when many of us thought that this was just a small move by Amazon, Amazon used actual actions to tell us not to be too naive.

Recently, many sellers revealed that after several brands of Amazon Super Sellers were cut some time ago, other brands under the company are now dying one after another. It is understood that in the latest batch of "death list", more than one billion-level sellers have been affected.

In addition to the large-scale loss of accounts of well-known sellers, some mid-sized sellers are also not immune. One company has had its largest account and brand closed by Amazon since early July, and more brands and accounts have been closed. In order to survive, the company has adopted measures such as last-in-first-out elimination and freezing of salary increases to save itself. If the company's situation gets worse in the next three months, the company will cut salaries and lay off employees.

With the constant threat of account suspension and the demise of a large number of sellers, have the orders of sellers who have not been suspended increased? The actual situation seems to be different from what we imagined ...

It was revealed that a popular product was "cut" after its launch, and a product with annual sales of billions of yuan was killed again

The majority of sellers have not yet recovered from the last wave of large-scale account bans, and a new wave of account bans has arrived. Many sellers have revealed that several well-known sellers have been hit one after another.

An industry insider said that some time ago, a well-known brand of a well-known seller with annual sales of billions was "killed" by Amazon, and recently several other brands of the company also died. "A lot of links suddenly went down, and basically the whole brand was wiped out."

Another insider added that among the best-selling brands that died this time was a lighting brand, which could sell 200 million yuan a year.

It is understood that since the brand was blocked some time ago, this big seller has been clearing out huge amounts of inventory to "recover" funds, but now several brands under the company have been blocked again, and the way to use small accounts to follow sales to clear inventory is almost blocked.

After the news of the demise of several major brands under a billion-dollar seller came out, some sellers asked employees of the company to verify the authenticity of the news. One employee said that the rumor was basically true. The employee also said that the company should have paid wages two days ago, but now it has not even paid the basic salary.

In addition to the rumor that this big seller was hit by Amazon again, there are also rumors that another super-selling brand that has already been listed has also suffered the latest "heavy blow", and the brand is almost completely wiped out. At present, this rumor has not been officially confirmed. If the news is true, I believe that this big seller will issue an announcement soon.

According to the whistleblower, from the rules of super-large dead accounts, it was found that if the seller uses a small account to resell the original brand when the main account has been shut down but the brand has not been cancelled, then the entire account will be uprooted by Amazon.

The last one to be eliminated, all employees may have their salaries cut by 20%, another company is on the verge of bankruptcy

"When you see a big seller being banned in the open, it means that there are still a large number of unknown small and medium-sized sellers who are dying quietly or struggling on the brink of death."

At present, big sellers are constantly being "cut down", and the survival of small and medium-sized sellers is also not optimistic. In this wave of "Amazon massacre" that will never stop, another Amazon company is on the verge of bankruptcy!

The editor learned from the official announcement issued by this company ↓↓↓

Since the company's largest account and brand were closed by Amazon in early July , the company has been trying to save itself through various efforts, such as quickly intercepting shipments in the supply chain, contacting suppliers for goods as soon as possible, and quickly calling on employees to register companies and accounts, etc., in order to minimize losses. However, things did not go as planned, and in the past week, the company's brands and accounts were closed one after another.

At present, the company's sales have been greatly affected, a large amount of inventory is stranded overseas, and a large amount of payment has been frozen. Dealing with these overseas inventories, re-registering accounts, and re-listing for sale will be the company's key work in the future, and it will be a long process. In the next 3-5 months , the company will face serious problems such as frozen funds, inventory turnover, loss of revenue, and soaring expenses. The company has encountered unprecedented difficulties. If no adjustments are made, the company will face bankruptcy.

To survive, the company will now make the following adjustments :

1. Starting from July, salary increases will be frozen.

2. Cancel the 2021 year-end bonus policy.

3. Non-essential matters and expenditures are strictly prohibited to avoid all waste.

4. Eliminate the people with poor execution ability and attitude.

The company also said that the next three months will be the most difficult time for the company, but the uncertainty of the platform and the company's remaining brands still exists. If a more difficult crisis arises, the company will make further adjustments:

1. The company will further streamline its staff.

2. The company will reduce the salary of all employees by 20%.

3. Each position and department breaks through restrictions and carries out cross-departmental work support on the premise of completing the company's core work.

After overcoming the difficulties, for colleagues who still stay with the company, the company will compensate everyone for the salary difference during the salary reduction period at other times.

From the frenzy of stocking up last year, and the company's unremitting efforts to recruit talents even through headhunting channels at the beginning of the year, to the current response strategy made under the pressure of corporate survival, the company said it hopes employees will understand the decisions made by the company.

Will the company be able to successfully overcome the challenges brought about by the "account ban" in the next three months? Time will tell.

Final Thoughts

This wave of Amazon bans, which may or may not stop, has already given us a lot of inspiration, such as:

There is nothing in this world that is too big to fail, and there is no protection for big sales;

The era of fake orders is over. Only by actively embracing the era of refined operations can there be a future.

Only by abiding by and respecting the rules can things last long. Amazon’s severe crackdown on illegal sellers is a protection for compliant operators.

In fact, on the Amazon platform, with the brother-in-law stepping down and the new helmsman taking over, an era with new opportunities and challenges has also arrived.

A large number of Amazon sellers said that the comfortable days of making money by fake orders are over, and now they have collectively entered the stage of bayonet fighting. If new and old sellers on Amazon want to gain a foothold on the platform, they must have money, high-quality sources of goods, and awesome operations. If you have nothing, you may not even be able to keep your capital.

For example, after a big seller falls, according to the beautiful idea of ​​the majority of small and medium-sized sellers, they will take over the orders of the big seller, and the sales volume of store products will steadily increase. However, the reality is that not only the advertising costs have risen, but the competition has also become more intense:

Seller A: We small sellers haven't seen any improvement in orders. It's even worse than before.

Seller B: There are so many backup products that are selling well on Amazon that you can’t imagine. In the past, when there was Barley, everyone was far behind. When Barley collapsed, everyone felt that this was their chance, so the competition became more intense and people had even less dollars in their pockets.

Seller C: I used to think that the order volume would spread out after BS collapsed, but it didn’t happen in reality. What’s worse is that all the big sellers want to grab BS, which makes the market price even more chaotic.

From the above experiences of the sellers, it can be seen that Amazon sellers now not only have to think about how to switch from "brushing operations" to "compliant operations", but also have to think about whether they have the funds and operational capabilities to make their products rank first when everyone is working towards compliant operations!

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