Small appliances in the kitchen have a big market abroad!
The small kitchen appliance market is booming, with annual sales exceeding 135 million units
Affected by the epidemic, the demand for small kitchen appliances has surged, and the popularity and sales of related products are very impressive. During this period, big sellers such as Vesync and Xinbao Shares seized this opportunity to promote their products to "go global".
As a domestic small appliance company, Vesync 's main market is Europe and the United States. During 2020, the demand for small appliances and other products in Europe and the United States soared, and Vesync's performance increased significantly, with revenue increasing to US$129.3 million, an increase of 71.7%; net profit increased to US$22.5 million, a growth rate of 1025%.
In addition to Vesync, the performance of Xinbao Co., Ltd. , a small appliance giant, is also impressive. According to the financial report, the operating income of the small appliance industry accounted for 98.03% of its total revenue last year , and the annual sales volume exceeded 135 million units.
The growth in performance of Vesync and Xinbao shares is enough to prove that the overseas small kitchen appliances market is in full swing. As the largest cross-border e-commerce platform, some small kitchen appliances on Amazon are hot-selling!
French fry machines and juicers are hot-selling, with some sellers receiving 30,000 orders per month!
During the epidemic, people who were unable to go out to buy French fries chose to make them themselves. Related products were extremely popular in the United States and were generally popular in 2021.
This type of kitchen utensils, which can cut onions, cucumbers, tomatoes, potatoes and other vegetables, has become the most convenient "magic tool" for making French fries in the eyes of American consumers. The editor searched Google Trends and found that the popularity of the term " vegetable chopper " has remained high in the past 12 months and has recently shown an upward trend. In addition, the search volume for the keyword "commercial vegetable chopper" has soared by 140%.
Searching for such products on Amazon US, the sales of such products are very good. The editor learned that some sellers of such products even sell more than 30,000 orders per month and earn a lot of money. It is particularly noteworthy that with the arrival of summer, many families abroad have started to buy juicers . Google Trends shows that in the past 90 days, the word " juicer " has been very popular, and the search volume for "juicer kopen" has soared by 500% .
The hot summer has arrived, and the demands of foreign consumers will naturally change accordingly. Sellers can combine the market, make comprehensive considerations, and act early to seize the opportunity. Home Appliances Xinbao trend |
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