Summit Background
In today's era of globalization and digitalization, Chinese brands going overseas are facing unprecedented opportunities and challenges.
With the rapid growth of China's economy and the deepening of its opening up to the outside world, the influence of Chinese brands in the global market has increased significantly. Many Chinese brands have become important players in the international market, such as Huawei, DJI, Shine, Xiaomi, Anker Innovations and other overseas brands, which have made remarkable achievements in the fields of smart home, wearable devices, communication equipment, fashion shoes and clothing. At the same time, with the development and breakthroughs of the new generation of information technology represented by AI, cloud computing and big data, it will also bring more innovation opportunities and transformation momentum to brand companies. The development of these technologies is not only reshaping production methods and business models, but also improving the personalization and intelligence of products and services, opening up new growth points for corporate globalization.
However, Chinese brands also face a series of challenges in their overseas expansion. How can enterprises seek new growth points through digital transformation, how can brands adapt to localization needs, and how can overseas brand building and promotion be carried out? These issues all require enterprises to have in-depth insights when going overseas.
In view of this, CBDT initiated by the Technology Enterprise Academy The 2nd China Overseas Brand Digital Technology Summit 2024 has been fully upgraded and will be held in Shenzhen, China on July 12, 2024. The summit is themed " Digital Intelligence Empowers Brands to Set Sail ", and will bring together 220+ DTC brands, including CIOs, CTOs, and international market managers of overseas companies in industries such as consumer electronics, smart home, smart wearables, and robots. Together, they will discuss how Chinese brands can better carry out international layout in the context of digitalization and globalization, help companies seize overseas opportunities in the digital era, and accelerate the globalization process of brands.
01 Schedule
Summit date: July 12, 2024 · Summit attendance: 14:00-18:00, July 11, 2024 & 08:00-16:00, 12th Summit Address: Shenzhen, China (Please consult the conference affairs team for details)
02 Review of previous sessions
03 Wonderful moments
04 Summit Agenda
05 Invited Guests
Please contact our conference coordinator to register for the conference
Contact person for exhibition business cooperation: Bob 18654141727 Work email: [email protected] Contact person of conference affairs group: Riki 15955142256 Work email: [email protected] CBDT Digital Technology Summit Going to sea |
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