eBay launches 3D real view function to stimulate consumers to buy!

Recently, eBay launched the 3D real view feature.

eBay notes that using a proprietary application, sellers can scan objects with a mobile device, take video from multiple angles , and then upload the data captured in the process to the cloud and process it using AI methods to create a realistic 3D image of the exact item.

Image source: Screenshot of eBay 3D display video

This means that sellers who can use the technology can showcase their product value proposition through an interactive 360-degree view . This will enhance buyers ’ desire to buy and help boost sales.

It is understood that this function was developed through cooperation between eBay and 3D content creation and operation platform Unity.

“We are one of the first companies in the resale market to bring this level of visual detail and ease of use to consumers, and we believe it will be a game changer for our sellers and buyers,” said Nitzan Mekel-Bobrov, Chief AI Officer at eBay . “For sellers, this feature will open up new opportunities to showcase their items in realistic detail. For buyers, this experience will allow them to inspect the actual item they want to buy from every possible angle, as if they were holding it in their hands, from the stitching to the sole to the quality of the materials and everything in between. ”

“We believe the use of digital technologies in e-commerce represents the next generation of the shopping experience and provides sellers and retailers with a competitive advantage,” said Dave Rhodes, senior vice president of digital at Unity.

It’s important to note that eBay’s 3D Real View technology is currently only available to select sneaker sellers in the United States .

eBay says that starting with select sneaker sellers this month, the experience will present products from every possible angle and in realistic detail , which is especially important when shopping for unique sneakers .

eBay has been investing a lot of attention and resources in the sneaker category since a former eBay executive left to run sneaker marketplace StockX. It has also expanded its "vertical strategy" to other categories, including luxury watches, handbags and trading cards.

As for other sellers, they can also look forward to this new feature. eBay said it plans to expand the tool to more sellers in 2022.

eBay

3D View