The global mobile trend is obvious. In Q1 2022, Shopee once again ranked first in global shopping app downloads

May 30, 2022, China - Recently, the authoritative mobile data analysis platform data.ai released the "2022 Mobile Market Report". The report shows that the global digital transformation has accelerated in 2021, and the demand for mobile services is strong, especially in emerging markets such as Southeast Asia and Latin America, which have performed well in terms of new application downloads and shopping application usage time. Shopee continues to consolidate its leading position with the first place in the total number of global shopping app downloads in 2021 and Q1 2022, and the first place in the total time spent by global shopping app users in the Google Play Store.

Shopee retains top spot in Q1 2022, maintaining its leading position

The growth rate leads the world, and the e-commerce growth in Southeast Asia and Latin America is amazing

The mobile shopping habits fostered by the pandemic have continued to ferment over the past year. According to the 2022 Mobile Market Report, global new app downloads reached 230 billion times in 2021, and global users spent more than 100 billion hours in shopping apps, setting a record high. Shopee, with its inherent advantages of focusing on mobile terminals and localized operation strategies adapted to local conditions, has won the favor of consumers everywhere and successfully won the crown of global shopping app total downloads in 2021 and Q1 2022, retaining the top spot and steadily demonstrating its leading position as a platform.

It is worth noting that the report data shows that amid the strong global demand for mobile shopping, the time spent on shopping apps by users in Indonesia, Singapore and Brazil has grown fastest, with year-on-year growth rates of 52%, 46% and 45% respectively. In high-growth markets, Shopee has always maintained its leading position. While continuing to top the Southeast Asian market, Shopee also ranked first in the total time spent by users and total downloads of shopping apps in the Brazilian market in 2021 , with more than 140 million orders in the fourth quarter alone , a year-on-year increase of nearly 400%, a rapid growth.

And this trend will continue. According to the well-known market research company eMarketer , in 2022, e-commerce business in Southeast Asia and Latin America will continue to maintain strong growth, and is expected to become the two markets with the largest e-commerce sales growth in the world, with an estimated increase of more than 20%. Among them, the e-commerce sales growth in the Philippines, Brazil and Vietnam will lead the world.

Online social networking becomes normalized, creating a new traffic pool

As mobile devices and users become more closely tied together, online social interaction becomes the key to people's connection. The 2022 Mobile Market Report points out that social shopping has performed strongly in the past year. According to data.ai's research estimates, by 2024, the market size of social commerce and live shopping will reach 2 trillion US dollars.

In the post-epidemic period, dependence on digital social networking continues to rise

In the post-epidemic economic transformation, the entire society is more dependent on digital social interaction. Consumers are keen to exchange shopping experiences and share shopping experiences on social platforms, which is undoubtedly a huge incremental space for e-commerce sellers.

In response to this, Shopee has launched exclusive off-site advertising cooperation with the two major platforms, Facebook and Google, and has integrated Shopee Affiliate Marketing (AMS), which integrates various types of third-party channel resources including KOLs, content websites, and price comparison websites, to open up external traffic valves for sellers:

● Focallure, a well-known domestic beauty brand : Since August 2020, relying on the zero-commission Shopee x Facebook advertising (CPAS) agency operation service - the Shopee team provides services such as optimizing advertising copy and making banners, and brands only need to confirm the budget and month for the launch. Focallure has achieved precise localized marketing and efficient conversion on Facebook and Instagram. In 2021, Focallure began to adopt the brand self-operation method to regularly launch CPAS, flexibly set budgets and materials, and continue to use social media to achieve traffic and conversion;

● Moving Peach, a domestic yoga apparel brand : fully utilized Shopee’s off-site marketing tool affiliate marketing (AMS), and continuously launched affiliate marketing activities through Shopee team’s agency operation service. It also used third-party platforms and KOL’s social media to share brand information and promotional discount information, achieving a very high investment-return ratio and taking the top spot in sales of outdoor sports brands in the Singapore market during the 315 promotion.

The whole nation focuses on live streaming to foster the deepest social interaction

The 2022 Mobile Market Report also shows that the usage time of live broadcast has increased 9 times in the past 4 years. The rise of online live broadcasting has provided opportunities for live shopping. Shopee took the lead in deploying the in-app live broadcast function Shopee Live, which breaks the geographical restrictions for Chinese sellers, shortens the distance with consumers, and helps sellers seize the traffic opportunities:

● Domestic footwear brand POSEE: Cooperating with Shopee for localized operations, it maintains a 1.5-hour daily live broadcast during the peak traffic period of its Thai stores, interacts with consumers in the live broadcast room, and increases brand stickiness. Currently, each live broadcast can attract more than 100,000 viewers, ranking first in sales of cross-border women's shoes brands in the Thai market;

● Domestic electronic accessories brand Vention: Use Shopee Live for daily traffic diversion, conduct more than 3 live broadcasts per week, bring sufficient traffic to the store, and cultivate loyal fans. Vention currently has stable orders, with daily orders exceeding 2,500. During the promotion period, it achieved more than 10,000 orders per day, an increase of up to 400%.

All signs indicate that mobile shopping will continue to grow in the future, and Shopee, as a leading cross-border e-commerce platform, will continue to deepen its one-stop cross-border overseas ecosystem and help more Chinese sellers and brands go global.

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