Shenzhen and Guangzhou are giving out money again, and some companies have received nearly 1.2 million yuan in subsidies!

Recently, another round of subsidy projects for cross-border sellers have been launched in Shenzhen and Guangzhou. Relevant cross-border sellers should pay more attention!

Shenzhen Overseas Trademark Registration Subsidy Application is about to begin

On April 19, the Shenzhen Municipal Administration for Market Regulation issued the "Notice on the Application for the 2021 Shenzhen Intellectual Property Special Fund Intellectual Property Creation Capacity Enhancement Independent Project", and cross-border sellers can also apply for overseas trademark registration subsidies. According to the subsidy standards this time, the overseas trademark subsidy for the same applicant can be up to 500,000 yuan !

The notice shows that the application content this time is for trademark registration subsidy projects and copyright registration projects. This project implements full-process online application; applicants need to register an account on the Guangdong Government Service Network and obtain L3 level verification before they can apply for the project. The application period is from May 1 to May 31 .

It is understood that the specific criteria for this funding are:

Applicants who obtain a trademark registration certificate through the Madrid System will be subsidized according to the number of designated countries or regions, with a subsidy of RMB 1,000 for each designated country or region , and a maximum of 20 countries or regions per case.

Applicants who obtain trademark registration certificates from the European Union Intellectual Property Office, the African Intellectual Property Organization ( OAPI), and the African Regional Industrial Property Organization (ARIPO) will receive a subsidy of RMB 3,000 for each application.

If an applicant obtains a foreign trademark registration certificate in a single country, a subsidy of RMB 1,000 will be provided for each application . The total number of applications funded by the same applicant in a single country shall not exceed three.

If the applicant obtains a trademark registration certificate in Hong Kong, Macao and Taiwan, a subsidy of RMB 1,000 will be provided for each application . The total number of applications funded by the same applicant in Hong Kong, Macao and Taiwan shall not exceed three.

It should be noted that the total amount of funding for the same applicant in the above projects shall not exceed RMB 500,000 per year, and only trademark registration applications are subsidized, and trademark changes, transfers, and renewals are not included in the subsidies. The trademark registration date or issuance date must be between January 1, 2021 and December 31, 2021.

In addition, if the applicant obtains a domestic certification mark or collective mark registration certificate, a subsidy of 200,000 yuan will be provided for each certification mark or collective mark, and a subsidy of 500,000 yuan will be provided for each geographical indication. The registration announcement date for obtaining a domestic certification mark, collective mark, or geographical indication registration certificate is from January 1, 2021 to December 31, 2021 .

This funding is a one-time grant. If the same overseas trademark has received overseas trademark funding from the Shenzhen Intellectual Property Special Fund in previous years, it cannot be applied for again .

This project also has certain requirements for applicants. For non-individuals applying for trademark registration subsidy projects, the applicant must be an enterprise or institution legally registered in the administrative area of ​​Shenzhen (including the Shenzhen-Shantou Special Cooperation Zone); for individual applicants for trademark registration subsidy projects, the applicant must be an individual with Shenzhen household registration or holding a valid Shenzhen Special Economic Zone residence permit.

Applicants can go to the Guangdong Government Service Network, select Shenzhen Municipal Bureau of Market Supervision, click on the announcement service in the implementation list and find the "Shenzhen Municipal Bureau of Market Supervision and Administration Intellectual Property Special Fund Approval Project", select the corresponding funding type and enter the application page.

For sellers, the importance of applying for overseas trademarks is self-evident. Whether it is for rights protection or brand building, trademarks are indispensable. Being able to apply for subsidies is naturally icing on the cake. Even if you are temporarily unable to apply for subsidies for various reasons, you must do a good job of trademark registration and maintenance.

In addition, sellers should also pay attention to choosing formal channels when registering or applying for overseas trademarks. After all, last year, the U.S. Patent Office invalidated more than 15,000 trademarks at one time because a Shenzhen company violated the trademark affairs operation regulations, affecting a large number of sellers. To this day, many sellers are still applying to restore their trademarks.

Guangzhou issued another support policy , and some companies received nearly 1.2 million yuan in subsidies

Shenzhen has frequently introduced subsidy policies to support cross-border e-commerce, and Guangzhou has followed suit, proposing a number of innovative subsidy preferential policies to continuously optimize the development environment of cross-border e-commerce.

According to the official website of Guangzhou Municipal Bureau of Commerce, in order to ease the cost pressure of enterprises, Guangzhou recently issued about 12 million yuan in warehouse rent subsidies to enterprises engaged in cross-border e-commerce business , further consolidating Guangzhou's advantages in cross-border e-commerce development. It is understood that some enterprises received up to nearly 1.2 million yuan in subsidies.

The recent epidemic has had a significant impact on cross-border sellers . Logistics have been blocked and factories have been closed, but the rent that sellers have to pay has not been reduced . This subsidy has indeed reduced some of the burden on some sellers.

According to official news, a total of 50 warehouses with a total area of ​​approximately 499,200 square meters from 21 companies received project subsidies. The funding will support cross-border e-commerce companies that directly lease warehouses from warehouse owners in special areas or bonded logistics centers (Type B) to engage in cross-border e-commerce business and whose leased area exceeds 500 square meters.

As early as February this year , Guangzhou City issued relevant policies to support enterprises in building overseas independent stations. The main subsidy recipients are companies that use cloud service (SaaS) tools provided by domestic enterprises to build overseas independent stations and have actually carried out retail export business. The subsidy standard is 50% of the annual fee for the use of cloud service (SaaS) tools by enterprises, the construction of overseas independent stations and the actual promotion fees. The minimum subsidy is 5,000 yuan and the maximum is 40,000 yuan. It is understood that the project is currently under review and plans to issue a subsidy of 5.5 million yuan.

In addition, Huangpu District and Guangzhou Development Zone of Guangzhou City recently issued "Several Measures for Stabilizing and Smoothly Promoting the International Trade Supply Chain in Huangpu District and Guangzhou Development Zone of Guangzhou City", supporting enterprises to choose multiple channels for cargo shipment. For enterprises that adjust their logistics supply chains to import and export at Guangzhou ports and airports due to cross-border obstructions during special periods, subsidies will be given at 20% of the actual water and land transportation costs .

It is understood that the project will receive 30 million yuan in support each year . At the same time, the policy also supports enterprises to import and export through the Eurasian trains, and provides subsidies of 1,000 yuan per standard container to operators of the Eurasian trains and services for goods sent from or arriving in the region .

In addition, in order to further strengthen the development of cross-border e-commerce in Guangzhou, the Guangzhou Municipal Bureau of Commerce will also organize the 2022 World Cross-border E-commerce Conference this year to promote the creation of cross-border e-commerce clusters with different characteristics in different areas, implement the provincial "Ten Measures" for cross-border e-commerce, and further introduce policies to support the development of cross-border e-commerce.

As one of the regions in China where cross-border e-commerce sales have been frequent, Guangzhou government subsidy and assistance policies have been introduced one after another amid the slowdown in cross-border e-commerce development in the past year. While bringing tangible benefits to various cross-border e-commerce companies, it has also further consolidated the development of cross-border e-commerce business in the region.

Shenzhen Guangzhou

Cross-border e-commerce

Subsidy policy