Shopee’s 11.11 promotion triggered a shopping craze, with 11 million items sold in just 2 minutes

On November 13, 2024, the 11.11 promotion of Shopee, the leading e-commerce platform in China and Southeast Asia, was unprecedented. 11 million items were sold in the first 2 minutes, and 136 million platform coupons were pocketed by consumers within 2 hours.

On the day of the promotion, cross-border sellers saw a gratifying growth, with orders in strong cross-border categories increasing by 8 times . Efficient fulfillment speed and rich content marketing have become powerful driving forces to stimulate growth. Among them, the number of localized fulfillment warehouse orders jumped to 6 times, and the number of cross-border orders of Shopee Video short videos increased by 16 times. New sellers took advantage of the situation and the number of orders increased by 10 times; domestic brands continued to be popular, and the number of cross-border orders on Shopee Mall increased by 6 times. More Chinese brands and sellers took advantage of this Shopee Grand Shopping Festival to expand into the Southeast Asian and Latin American markets, enhance brand influence, and win the favor of overseas consumers. Mobile phones, tablets and accessories, beauty, women's clothing, fashion accessories, home life, etc. have become popular choices for cross-border shopping.

Logistics acceleration and content ecology jointly build a "new engine" for explosive sales

During the promotion period, Shopee's continuously optimized logistics system became a strong driving force for sellers to increase their orders. The localized fulfillment services of "Extreme Speed ​​Delivery" and "Next Day Delivery" stimulated sales to increase by 8 times. More and more cross-border sellers set new performance records through localized fulfillment. A luggage seller used Shopee's localized fulfillment service to prepare goods in overseas warehouses in advance, and with the help of the next-day delivery service, the number of orders on the day of the promotion increased by 18 times.

At the same time, Shopee's prosperous content ecosystem has become another important driving force for the promotion. The number of orders for Shopee Live's cross-border store self-broadcasts has increased by 5 times, and the maximum number of viewers for a single cross-border live broadcast by experts has exceeded 2 million. The trend of Shopee Video short videos continues to heat up. The well-known beauty brand INTO YOU used short videos to warm up the promotion discounts, increase live broadcast advertising, and increase real-time conversion by adding large coupons during the peak period of live broadcasts, driving the number of store live broadcast orders to increase by 14 times and the live broadcast traffic to increase by 21 times.

Domestic products are experiencing a sales frenzy, with peak season orders hitting new highs

Shopee's 11.11 promotion attracted a large number of consumers to purchase electronic products at preferential prices. AULA, a well-known computer peripheral brand, focused on optimizing advertising keywords and accurately targeting target consumers. The number of advertising orders on the day of the promotion increased by 19 times. OUKITEL, a mobile phone brand, used Shopee's affiliate marketing (AMS) to drive traffic to the store and used the free sample delivery function. The number of AMS orders on the day of the promotion increased by 18 times.

With the arrival of the end-of-year season change and holidays, many cross-border sellers of fashion categories use Shopee's new content e-commerce outlet to promote new seasonal products. Fashion backpack brand MAH easily achieved massive exposure and precise conversion through Shopee x Meta Ads (CPAS). On the day of the promotion, the number of CPAS orders increased by 10 times, and the advertising investment-output ratio was as high as 6 times.

At the same time, Southeast Asian consumers continue to pursue self-pleasing, and at the end of the year, they choose to purchase beauty products to refresh their makeup. MISTINE, a high-quality beauty brand, has a strong linkage between stores and short videos of influencers. On the day of the promotion, the number of short video orders increased by 27 times, and the number of views exceeded 19 times. WOSADO, a well-known beauty brand specializing in magnetic false eyelashes, introduced high-quality off-site traffic through Shopee x Meta advertising (CPAS). On the day of the promotion, the number of CPAS orders increased by 71 times, and the advertising investment-output ratio was as high as 21 times.

In addition, trendy toys are also creating a craze in Southeast Asia. The well-known trendy toy brand POP MART continues to attract overseas consumers through a "combination punch" of traffic marketing. Shopee's affiliate marketing AMS×short video has become a new tool for brand traffic. On November 11, short video orders increased by 30 times. At the same time, the brand cooperated with well-known Thai KOLs to live broadcast to create momentum, and simultaneously opened store live broadcasts to undertake traffic. On the day of the big promotion, the number of KOL live broadcast orders increased by 14 times, and the number of store live broadcast orders increased by 20 times. The brand also actively reaches the customer base through advertising. On the day of the big promotion, the number of advertising orders soared to 43 times.

Shopee

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