Online sales are also bleak! Sales continue to be zero, a cross-border company will have annual holidays tomorrow

How to sail smoothly across borders?

In recent years, the cross-border e-commerce export industry, which comes with its own money - making halo, has stepped onto the fast track of development , with capital vying for it and myths of its benefits emerging one after another. Batches of people have poured into this track. In the process of going overseas, some people's careers are flourishing, some are struggling, and some are leaving in disgrace ... The successful ones have their own advantages, and the unsuccessful ones have their own difficulties. The road to cross-border overseas expansion is long and arduous. How sellers can steadily and well reach the end of victory is a science.

Super long holiday! The number of orders is zero, and some cross-border companies will have their annual holiday tomorrow

The peak season is underway, Black Friday has just passed, and Cyber ​​Monday is coming soon. Judging from the order volume feedback from cross-border sellers, some are happy while others are worried.

It is reported that many sellers have seen a huge surge in online orders during the first day of the online shopping festival, with sales figures several times higher than those on Black Friday. " Last night, 7,000 orders were placed , a seven-fold increase compared to normal times, and we are running out of inventory, " said a cross-border seller.

Although many cross-border sellers have received good news about their booming orders, there are also many voices complaining about their misery. Following the dismal sales on Black Friday, during Cyber ​​Monday, the sales of many cross-border sellers hit a record low:

The operation was as fierce as a tiger, but the orders were not as good as yesterday.

This year’s Cyber ​​Monday, I stayed up late again and felt lonely.

After a fake online day, the orders are worse than usual.

In previous years, Cyber ​​Monday sales were higher than Black Friday sales, but this year’s Cyber ​​Monday was disappointing.

Black Friday ended badly, and my peak season is over.

It is reported that many cross-border companies originally wanted to sell out their stocks during Black Friday and Cyber ​​Monday , but the order volumes during Black Friday and Cyber ​​Monday both dropped to zero, resulting in a dismal failure.

"After Black Friday, people in the company can go home for the New Year," and "zero orders" became the last straw that broke the camel's back for cross-border people. During Black Friday , a cross-border e-commerce company issued an extra-long holiday notice ↓↓↓

Since the company has no orders, the company has decided to start the annual holiday from December 1, 2021. The specific start time will be notified by the company separately!

As soon as the announcement came out, cross-border sellers said that December 1st was still two months away from the Chinese New Year, and with such a long time left, the company might go bankrupt.

In fact, there are still many sellers whose "dreams of making money in the cross-border circle were shattered" this year . "Several big sellers I know in Tianjin were clamoring for expansion at the beginning of the year, but are now bankrupt. This situation may be more common in Shenzhen, the cross-border capital," said an industry insider.

Cross-border wealth creation myth: SHEIN, Anker and others are on the Hurun Rich List

When the cross-border circle is shrouded in words such as huge losses and bankruptcy, 2021 is also called the worst year by sellers. However, cross-border e-commerce exports still have unlimited money-making prospects.

Some time ago, the Hurun Rich List was officially released. Many well-known cross-border sellers such as Giant Star Technology, JS Global Life, Anker Innovations, SHEIN, and Ecovacs successfully entered the most influential list in the domestic financial list . Among them, Qian Dongqi and Qian Cheng, the father and son of Ecovacs, the "first stock of sweeping robots", ranked 100th with a net worth of 57 billion yuan; Xu Yangtian, the founder of independent website giant SHEIN, made the list for the first time and ranked 149th with a net worth of 40 billion yuan;

Yang Meng and He Li, the founders of Anker Innovations, a benchmark company for Chinese brands going overseas, are worth 19.5 billion yuan and ranked 350th.

Times make heroes. In addition to Anker and other well-known old-brand sellers in the industry who are in the limelight, small and medium-sized sellers are also rising strongly, and many people are making fortunes quietly.

Returns, infringements ... things that overwhelm cross-border people

In summary, although cross-border e-commerce is a track worth entering for sellers, it does not mean that everyone can get a piece of the pie . Making money and risks always go hand in hand. If sellers want to "make money safely", they must be cautious at every step and guard against huge security risks such as malicious returns and infringements.

Infringement alone can bankrupt a seller overnight. The editor learned that a cross-border e-commerce seller was sued directly by the rights holder in a US court because of brand infringement of a picture. Several of the seller's platform accounts were frozen and the funds in the account could not be withdrawn. The amount involved was as high as more than 8 million .

When many sellers first come into contact with new products, they have no idea which aspects are most susceptible to infringement, and they will fall into the trap if they are not careful. It is reported that the trademark name and category of a cross-border seller were preemptively registered, resulting in the removal of the entire store link, and the daily loss of profits is as high as tens of thousands . If this continues, not only will the peak season be gone, but even the capital flow will almost be broken.

From the buyer's side, security risks should not be ignored either. Card theft, payment refusal, money laundering, malicious refunds and returns are all transaction risks that are different from those in the domestic market and are difficult to guard against .

Taking the phenomenon of card theft as an example, an independent website seller was continuously attacked by a Brazilian card theft gang . The gang frequently disguised their identities, changed key information such as email addresses, IP addresses, delivery addresses, and delivery phone numbers, and continued to place orders and attempt to pay .

There are still many stumbling blocks on the cross-border road. To some extent, safe overseas expansion seems to be a thorny topic for cross-border sellers. But in fact, it is not as complicated as imagined.

It is reported that when a large cross-border e-commerce platform was attacked by a credit card theft gang, it was fortunate to have Xiaodun Security to escort it. Xiaodun Security helped the platform effectively identify dozens of accounts and nearly 100 credit cards of the gang through online real-time interception and gang analysis, intercepted hundreds of orders, and stopped losses of nearly 10,000 US dollars in a single day.

The editor learned that in response to the serious online card theft, fraudulent transactions , malicious orders , large and suspicious orders and other abnormal transaction behaviors, Xiaodun Security, with years of accumulated risk control experience and combined with the experience of senior experts, makes decisions through expert experience and deep machine learning models. Using the decision engine, internal and external data, user device information, and user behavior are screened through list rules , association rules, frequency rules, time rules, device fingerprints, biological detection, proxy IP detection and other means combined with model intelligence to effectively identify various risks online . Afterwards, the knowledge graph is used for association analysis and recovery to achieve all-round risk protection.

Xiaodun Security can not only provide business security protection, but also conduct product compliance testing , comprehensively solving the thorny issues such as transaction risks and compliance risks encountered by enterprises in their overseas cross-border business . After a certain platform accessed Xiaodun's product compliance testing service, it filtered the images, content, audio and other content that may be infringing, accurately identified false, pornographic, violent, infringing and other content, and the average identification rate of illegal products reached more than 95%, and the risk cases were significantly reduced.

At present, Xiaodun Security's business has covered more than 200 countries and regions . In terms of information security, privacy data, etc., Xiaodun Security implements the most stringent protection standards. It has the world's most authoritative payment card industry data security standard "PCI DSS" certification, and has passed the ISO/IEC 27701:2019 privacy information management system certification, which means that Xiaodun Security has reached international leading standards in personal information management and compliance.

If you also want to have a good helper like Xiaodun Security to make your overseas trip worry-free, please add WeChat: a_dou_fei, or click the link: https://sec.xiaodun.com/solution/crossBorder to contact Xiaodun Security!

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