AliExpress Hangzhou Merchant Operation Service Center was established to help China's manufacturing industry move from behind the scenes to the front stage

On December 2, the merchant operation service center set up by Alibaba Global AliExpress in Hangzhou was officially launched. This is the latest measure of the local support plan launched by AliExpress this year. The plan establishes a merchant operation service center from 0 to 1, focusing on cultivating high-quality cross-border merchants in hundreds of industrial belts across the country, and providing merchants with one-stop full-link solutions. In addition, AliExpress will also carry out talent training for cross-border e-commerce merchants in Hangzhou. It is expected to train 45,000 cross-border e-commerce operation talents and 15,000 cross-border e-commerce operation executives next year .

Wang Demin, general manager of AliExpress' national channel, said that Hangzhou, as one of the first batch of cross-border e-commerce comprehensive pilot zones in China, has taken the lead in trials and has occupied a place in the national urban landscape with its complete e-commerce industry and information economy. Today , with the rapid development of cross-border e-commerce, Hangzhou is still at the forefront of development. The post-epidemic era is a new outlet for Hangzhou. The development trend of cross-border e-commerce has shifted from traffic e-commerce to supply-oriented. Only by starting from the concerns of merchants and the problems that need to be solved most can the platform help merchants upgrade their industries and supply chains.

AliExpress Hangzhou Merchant Operation Service Center Opening Ceremony

AliExpress was founded in 2010 and is China's largest cross-border retail e-commerce platform. It has opened sites in 18 languages ​​and covers more than 200 countries and regions around the world. This year, AliExpress opened local service centers in the Yangtze River Delta, Pearl River Delta, and Bohai Bay. This is also the first time that AliExpress has formed a local channel ground force of more than 100 people. It hopes to use the power of the ground force to go deep into the industry and solve the problems encountered by merchants in transformation, store opening and operation as soon as possible. In May and October of this year, AliExpress opened merchant operation service centers in Yiwu and Shenzhen.

The local merchant operation service center is also a local deployment after AliExpress released the "G100 Overseas Plan" in May this year . The plan aims to help Chinese companies and Chinese brands give full play to the advantages of the supply chain, seize the major opportunities of changes in the global trade pattern and the development of cross-border e-commerce, establish brand awareness in overseas markets, expand new markets and new users, and let Chinese manufacturing "come to the fore" in the world market.

A merchant signing ceremony for the 2021 AliExpress "G100 Overseas Plan" was also held at the opening ceremony . Hangzhou's local veteran merchants Delixi, Robam Electric Appliances and Xilinmen settled in AliExpress to jointly explore overseas markets, allowing more overseas users to come into contact with and recognize Chinese brands, develop stickiness to Chinese brands, and create global charm from "Made in China" to "Chinese Brands."

Wang Demin said at the meeting: "Against the backdrop of the global pandemic, China's supply chain advantages have become more prominent. The order volume and number of users in major countries such as Spain, France, Russia, and Brazil have achieved triple-digit growth. At the same time, AliExpress is a brand rooted in China and an e-commerce system rooted in China. All our growth is closely related to the growth of Chinese merchants and Chinese brands."

The post-epidemic era has gradually become normalized. Every cross-border e-commerce practitioner is facing huge external and internal challenges. This is also a historic opportunity for Chinese merchants to hold the right to product premium in their own hands. AliExpress's local service center can improve the communication efficiency between merchants and platforms. Whether it is from platform selection, language difficulties, to later logistics, foreign exchange settlement, etc., or from basic store opening, hot product incubation, full store sales, brand building, etc., it will help merchants at different levels to improve.

"The merchant service center will have dedicated account managers to help sort out the problems encountered in the development of enterprises and provide solutions. Not only that, the account managers will also provide long-term brand growth plans to quickly form brand competitiveness in the short term." said Wang Yunfeng, CEO of Hangzhou Yida Tools Co., Ltd.

Yida Tools is a professional cross-border e-commerce company integrating hardware tool design, development and marketing. The company attaches great importance to the development of power tool accessories and consumer insights. Wang Yunfeng said that as a new brand in the G100 overseas expansion plan, the platform gave Yida Tools a lot of support in the early stage, in addition to providing a full set of solutions for basic issues such as settlement, platform introduction, logistics, and finance. Enterprises are also gradually realizing that brand is an intangible asset with long-term value.

AliExpress

Hangzhou

Operation Service Center