The market share will exceed 800 million US dollars, and the US fishing equipment industry has a bright future

Fishing is one of the most popular outdoor recreational activities in the United States, ranking fourth among the country's most popular participation sports, beating out bicycling, bowling, basketball, golf, jogging, baseball, softball, soccer and skiing.

The US Fish and Wildlife Service estimates that one in six Americans aged 16 and over enjoys going fishing, and the National Sporting Goods Association says the average angler in the US spends more than $1,000 a year on fishing .

In addition, according to the Fact.MR report, North America is the main market for sports fishing equipment, led by the United States, and the market share is expected to exceed US$800 million in 2021. During this period, fishing rod sales will account for about one-third of the market share.

Throughout the pandemic in 2020, Michigan residents have been drawn to fishing and hunting. According to the DNR, Michigan has seen a significant increase in outdoor recreation as people look to enjoy the outdoors safely.

Matt Goehler said that this past fall and winter, we did see a very, very big jump in sales of related products. And Goehler also said that like many other sporting goods companies, Goehler's company has also seen a significant increase in online sales and increased demand from bait shops that sell its products . Goehler believes that this surge in business is likely caused by the pandemic.

“Our website sales have increased 3,000 percent this winter, which is a huge jump,” said the CEO of Lake Effect Lures and RBM Jigs LLC .

According to DNR data, there are 1.2 million fishing users in Michigan. Dustin Isenhoff, a research specialist at the Michigan DNR, said: "Compared to 2019, our number of fishing customers has increased by 10.6%."

Overall, 2020 saw an increase in younger people, and while those 65 and older typically make up the majority of the fishing population, the 65 and older group actually declined by 1.2% in 2020. There was a significant increase in new anglers, up 27%, and in addition, there was a 23% increase in female participants.

So with so many new anglers and women coming in, there is a continued need for new products and equipment, which is great news for companies like Goelers and others like them.

With the continuous growth of anglers and the participation of younger groups, the market prospects of fishing equipment are expected to be very broad.

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Fishing Equipment