The number of orders increased by 16 times, the year-end "explosive order season" is really great!

A few days ago, the Double 11 online shopping feast came to an end. Lazada’s sales surged 63 times in the first hour of the sale, and a large number of sellers said that their sales had increased several times.

As the 2023 peak season gold-making day enters the final stage, Lazada sellers have something to say about how sellers who want to show their skills in the next big promotion node can seize this wave of traffic festival and double their sales.

Traffic is exploding, these products are the hottest sellers on Lazada

In the Double 11 promotion that just concluded successfully , the enthusiasm of overseas consumers once again broke the sales record of cross-border sellers. The editor learned that during the Lazada Double 11 promotion, the sales in the first hour of sales increased by 63 times compared with the normal period. The sales peaked in the first 11 minutes, and users snapped up beauty, electronics and fashion products.

A large number of consumers visited the mall to place orders, and the performance of many categories was encouraging. The sales of cross-border oral beauty and sports nutrition products doubled compared with the same period last year; the sales of cross-border maternal and child products, toys and other categories surged, and the female consumer power was enjoying this shopping carnival.

Compared with last year, some of Lazada’s cross-border “highlight products” continued to maintain a high growth trend during this year’s Double 11 promotion.

Although sellers are well aware of the hot-selling categories and highlight products, if they want to win the championship in the upcoming peak season, they still need to learn the strategies of successful sellers.

The number of orders increased 16 times, and the sellers have such a trump card

In recent years, with the explosion of "national fitness" and the awakening of consumers' fitness awareness, consumers in many parts of the world have a high enthusiasm for sports, which in turn has led to the rise of sportswear sellers. The fashion sportswear brand in this article is one of them.

Focusing on sportswear and developing Southeast Asia, the brand's merchants delivered impressive results during this year's Lazada Double 11 promotion: based on the explosive growth of the 9.9 promotion, the order volume increased by 330%.

The continued growth in sales has a lot to do with the brand merchants holding the trump card of Lazada Super Promotion (Lazada's advertising solution, which includes diversified marketing solutions such as Quanxiaobao and Super Alliance). As early as a month before the start of the big promotion, the brand merchants began to select core products and use multiple super promotion tools to increase the platform exposure of high-quality products, while maintaining a long-term smart promotion plan.

"A week before the big sale, I also joined the Double 11 big sale traffic package to automatically promote the big sale registered products," said the brand merchant. It can intelligently switch promotion targets and bids according to the big sale rhythm of the national site, helping us maximize profits. During the Double 11 period, the brand merchant's big sale traffic package plan accounted for 1/3 of the total advertising orders, with a relative ROI of 62+, attracting 13K visitors to visit the store.

They will also give priority to promoting high-quality products with high conversion rates and create multiple acceleration plans for the main products. They will adjust the promotion weight or stop investing in low-conversion products based on the conversion rate/ROI, and use the top 30 high-quality products in the store as the main traffic-generating styles and maintain daily investment.

Another outdoor products merchant that mainly creates high-end outdoor lifestyle brands also has its own methodology for booming sales.

As soon as we entered Lazada, we encountered the continuous and growing enthusiasm for outdoor activities among Southeast Asian users. After the store went online, sales increased rapidly in a stepped manner. During the Double 11 promotion at the end of the year, the store's overall GMV volume increased by more than 3 times compared with six months ago.

In the second half of the year, the merchant increased its investment in super promotion tools, and the effect was obvious. Compared with the performance of the 9.9 promotion, the overall GMV of the brand merchant store increased by 230%, of which the GMV brought by advertising increased by 226%.

It is worth mentioning that after merchants used a variety of promotional tools in combination, the super alliance (that is, a pan-alliance network marketing tool, Lazada has about 100,000 alliance marketing partners) had 16 times more orders on a single day during the Double 11 promotion than usual, and GMV accounted for more than 30% of the total.

According to the merchant's experience, the Super Alliance needs to be open for a long time, and the commission rate should be increased by 3%+ during the promotion period, and an additional commission of 2%+ should be set to increase the exposure of top products, increase the import of off-site traffic, enhance brand awareness and drive store traffic. Of course, the most critical link for sellers to make a big hit during the promotion is to remember to increase the budget in advance to ensure uninterrupted traffic during the promotion.

So, what are the preparation techniques for sellers who want to boost sales during the year-end peak season?

How should sellers prepare for the Double 12 boom in Southeast Asia?

As we all know, Southeast Asia has a large population and a high degree of youth, and the e-commerce market has been in a state of rapid growth. The current scale of Internet users has reached 460 million (from Temasek, Google, and Bain's "2022 Southeast Asia Digital Economy Report"). It can be said that it is a market full of blue ocean business opportunities and a place where sellers are rushing to.

As the flagship e-commerce platform in Southeast Asia, Lazada has delivered impressive results in many peak seasons. For sellers who are currently or planning to expand into Southeast Asia, Lazada has been committed to providing a variety of solutions for all kinds of merchants, helping sellers to make money in Southeast Asia, and is a good option.

As Double 12 is approaching, if Lazada sellers want to achieve explosive sales, they need to set up Quanxiaobao in advance and sign up for the big promotion traffic package.

Specifically, the promotion plan status will be maintained online for a long time throughout the whole process, and the promotion plan will be adjusted in different time periods. For example, in the early stage of the big promotion, the big promotion traffic package plan + daily promotion plan will be participated in; on the big promotion day, the advertising delivery rhythm will be entered, and different product acceleration plans will be implemented for the Top 10 products and Top 10-20 products respectively; after the big promotion is over, the general time promotion plan will be resumed.

During this period, sellers need to fully reserve the promotion budget, turn on the automatic recharge function, and adjust the budget for different periods, increasing the budget to 1.5 times and 3 times the daily budget during the promotion warm-up period and promotion day respectively. Through personalized budgets and recharge amounts, the rhythm of the promotion can be grasped, the store traffic and sales during the promotion can be maximized, and ultimately help sellers maximize their profits.

At the same time, in order to help the majority of sellers make long-term plans and achieve long-term traffic during the upcoming Double 12 promotion period, Alipay has launched an advertising recharge function to easily solve problems such as store 0 balance and credit card recharge failure.

Conclusion:

The Double 12 promotion is coming soon. If sellers want to get on the boat of explosive sales, they need to seize Lazada’s super promotion tools and grasp the next wave of traffic!

Southeast Asia

Lazada

Double Eleven