Augmented Reality Shopping: The Next Trend in E-Commerce Development

When hearing the term Metaverse , many people think that this is a technology that is a few years or even decades away . But the truth is that these technologies have already arrived and are slowly being incorporated into the marketing of modern brands .

For consumers in an era of explosive e-commerce development under the impact of the epidemic, online shopping is no longer simply reading other consumers' reviews. Consumers want to talk about products in real time and even interact at home .

Augmented reality shopping uses AR technology to digitally display products in the user's home, office or even on the user's body . Some well - known brands including Walmart and IKEA are already using this technology.

Brands that sell clothing can benefit from creating virtual fitting rooms through augmented reality. Similar to clothing, beauty products such as lipstick and eye shadow can also be digitally displayed on customers to enhance the shopping experience.

Augmented shopping can also be used to sell furniture and home furnishings by delivering true-to-scale digital images of furniture or appliances directly to shoppers’ homes, offices , classrooms or other locations , allowing customers to clearly see how the items will look when placed.

Augmented reality shopping can even be used in the automotive industry , with car manufacturers using it to create virtual showrooms . BMW created an AR visual installation to showcase cars .

Additionally, augmented reality shopping brings a whole new user base to brands while helping them drive sales of products that are typically better suited to offline sales , such as clothing and cosmetics .

According to Deloitte , there are more than 1 billion smartphones and tablets that can provide shoppers with augmented reality experiences , which means brands can reach an additional 1 billion potential customers through AR showrooms, virtual try-ons and other means .

Under the influence of the O micron variant , many shoppers choose to stay at home to avoid risks . At this time, augmented reality technology comes in handy, and retailers can still provide shoppers with in-store shopping experiences.

Some big brands have already adopted augmented reality shopping technology. Amazon has been using live shopping programs to drive real-time interactions between shoppers and products.

Walmart is another company that has experimented with augmented reality shopping, rolling out AR technology in several of its physical stores to gain new functionality. However, the largest market for augmented reality shopping is still online sales , so how it will develop in the future remains to be seen.

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