"Black Friday" is just around the corner, and Americans are about to start a shopping spree, but with the increasing number of social media users, people's shopping methods are no longer limited to traditional shopping platforms. TikTok, as a rising star on the social platform, is not only a surfing paradise for people to share their daily lives , but has also gradually become a social shopping platform that foreigners love very much .
Official data from TikTok shows that 54% of Black Friday shoppers said they would rather buy products on TikTok , compared to those on other platforms. Moreover, 80% of last year’s Black Friday shoppers believed that TikTok played an important role in their purchasing decisions . 40% of users said they would buy a product after seeing it on TikTok .
According to survey data analysis, fashion and electronic products have been dominant during Black Friday and Christmas this year . TikTok 's main user group is young people, and young women account for a large proportion, so women's clothing has always been a hot-selling category on the platform .
Not only that, decompression toys have also become a hot-selling item this year. Due to the long-term epidemic, people feel bored and anxious, so decompression toys have also become popular products on the platform. The number of views of related products has even reached 12.9 billion, and sales in Southeast Asia continue to rise.
In addition to purchasing the products they need, people also follow popular categories on TikTok during the holidays in order to prepare Christmas gifts for their loved ones and friends .
Data shows that the number of views of Christmas -related videos on TikTok has reached 46.2 billion times, and the number of views of Christmas tree -related videos has reached 1 billion times . It can be seen that TikTok has become a consumption guidance platform for foreigners to celebrate Christmas .
In addition, the number of views of videos of people sharing their Christmas wish lists on TikTok is also extremely high! During the Black Friday and Christmas period, clothing, gaming equipment , beauty care products , electronic products , etc. have become hot-selling categories that have attracted much attention. In addition, Christmas decorations , cups and socks with Christmas elements are also very popular .
Relevant sellers can pay more attention to TikTok's high-view video content in the near future, discover the products that foreigners most want to buy during Black Friday and Christmas this year, pay attention to the fun and interactivity of marketing videos, strive to detonate traffic during the holidays, and start the explosive sales mode! TikTok's "Black Friday" Christmas hot-selling products are released |
>>: Survey on American holiday gift-giving habits: 52% of people value gift packaging
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