The global trend of trading sports cards continues, and eBay empowers Chinese cardholders to enter the international market

September 27 , 2022 , Beijing     – Today, eBay , the global business leader, held a grand sports card market sharing event in Beijing titled “Play with Sports Cards, Synchronize with Global Players”, gathering sports card fans in northern China and industry media, synchronizing sports card sales trends and diversified services on the eBay platform, and providing a safe and convenient card trading platform that connects a large number of Chinese card players to global buyers, thus opening up a new channel for sports card sales.

Caption: eBay China held a grand sharing session on the sports card market in Beijing titled "Play with sports card players around the world "

Online trading models such as eBay have accelerated the global circulation of sports card culture, allowing sports card culture to reach more people and gain broader market development opportunities . As sports card culture has multiple attributes such as hobbies, collections and investments , the popularity of sports card in the international market has soared in recent years, and the domestic player group has also grown year by year .

Turning a hobby into a career, opening a new channel for selling playing cards on eBay

Digital Believer is the Vice President of Operations of Beijing's largest sports card store " Supernova " . From watching sports cards on the toy stalls at the entrance of the elementary school in the late 1990s, to visiting the card store every day after school in junior high school, to running a well-known sports card store in the industry today, he has turned his love for sports cards into a profession, and eBay is his window to understand the market in real time . " Since I started to open and play cards, I have been accustomed to browsing and searching on eBay, because there are a large number of users and a large number of cards here, which allows me to easily and quickly understand the market trends of sports cards and get better transaction prices . " Next, the official corporate store of " Supernova " will also be launched on the eBay platform to further expand and improve new sales channels. Digital Believer shared : " More and more players are joining the field of sports card collection, and they need more professional and comprehensive services. eBay can help card fans reach a large number of fans around the world . I am firmly optimistic about the future development of the sports card industry . "

Da Pen'er, the founder of the sports card service agency " Saikaka " , is a well-known sports card collector in China. Because of her love for sports, she started her 18-year journey of collecting sports cards. In order to have a deeper understanding of the sports card industry and experience the sports card culture, Da Pen'er went to the United States to participate in the National Collectors' Festival and explore the international sports card market in depth. eBay is a platform that Da Pen'er " checks in " every day: " I check eBay every day , just like checking my Moments. " Today, the Chinese sports card collection market continues to expand, but the secondary market is still waiting to be connected with the international market. Da Pen'er said: " eBay is recognized by card fans as the world's largest sports card trading platform, providing traders with a transparent and secure trading system. At present, the domestic sports card market has become an important focus of eBay. I also hope that ' Saikaka ' can rely on the eBay platform to better help everyone enter the road of collecting and exchanging sports cards, and feel the pulse and charm of the international sports card market together. "

T 8 is a card enthusiast from Shanghai. He has been in love with sports cards since his student days . He really started to collect sports cards on a large scale and in a systematic way in 2010. He likes to collect sports cards signed by top stars. In August this year , T 8 quit his original job and opened a store on eBay to focus on sports card sales, starting the road of cross-border e-commerce for sports cards . He said: " eBay is recognized by the industry as the world's largest sports card trading platform and the preferred channel for most buyers around the world . " In just 6 weeks after his store was launched on the eBay platform , it has achieved cumulative sales of more than 200,000 US dollars , more than 200 sellers' positive reviews, and a good result of 100% positive review rate . He exclaimed, " This is a very good start, because generally speaking, online stores are more difficult in the early stage. I think this also proves that the sports card market has great potential, and the eBay platform has indeed brought together global card fans who are keen on this . I believe that in the future, more Chinese sports card enthusiasts will go global through the eBay platform!"

Caption: Chinese football star Kaka fans and industry media gathered in Beijing to share the scene of the event

The popularity of sports card on eBay continues to rise

eBay is one of the preferred markets for collectors around the world to buy and sell trading cards , and trading cards have maintained high growth on the eBay platform for six consecutive years . In 2021, more than 63 million trading cards were sold on the eBay platform , among which star cards are the most popular category in trading cards, including multiple sports categories such as basketball, baseball, football, tennis, and rugby. In September , when world tennis superstar Roger Federer announced his retirement after his 24-year legendary sports career , sales of Federer - related collectibles on eBay surged by 1,050 % , and searches for his rookie cards on eBay soared by 3,900%.

According to eBay data:

Ÿ In 2021 , sales of trading cards on eBay , including sports cards, more than doubled compared to before the pandemic. In the first quarter of 2022 , an average of 2 cards were sold every second.

Ÿ In the first quarter of 2022 , star cards of the three major sports, basketball, baseball and rugby, were the most popular on the eBay platform , followed by football and ice hockey star cards.

Ÿ From January to May 2022 , the most searched basketball stars on eBay were Michael Jordan , Joe Burrow , Tom Brady ,   Brady), and Kobe Bryant , among others .

Pang Tao, General Manager of Sales and Category Management for eBay Greater China, said: "The growing number of Chinese card fans has a huge collection of sports card stars and they need a platform to help them reach collectors around the world. As the global leader in sports card trading, eBay connects more than 190 markets around the world and provides an excellent trading platform for domestic card enthusiasts. This year, we will vigorously promote cross-border sports card business and launch a series of exclusive subsidies and solutions for Chinese card sellers. While providing a safe, convenient and reliable trading experience, we will help Chinese card friends connect with global card enthusiasts and investors."

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