Recently, in order to help sellers better choose products and increase sales, Etsy announced the holiday product selection trends. According to research reports, more and more people are starting to buy items before the holidays to add a sense of holiday ritual.
Family and life
Due to the impact of the epidemic, many people are eager to get together with family and friends this year, so party products such as family holiday decorations, activities and entertainment supplies will be popular items during the holiday shopping season. In addition, housewarming gifts, pastoral-style decorations with natural elements, and personalized decorations are also popular products.
clothing
In terms of clothing, more and more people pay attention to comfort, and they tend to choose loose, delicate and decent clothes. Among them, for people who work from home, they will pay special attention to the wearing of tops. In addition, with the increase in family gatherings, various styles of party clothes also have great market potential, and personalized fashion items (with elements such as photos and surnames) may also become a popular trend.
Jewelry and accessories
The survey shows that many people choose to add highlights to their holiday or daily outfits with jewelry and accessories. Among all accessories, ceramic ornaments, amulets, gold and agate jewelry, eye-catching brooches, knitted hats, oversized fashion items (capes, scarves), personalized jewelry, and travel accessories (travel wallets, waist bags) are the most popular.
Paper Products & Party Supplies
Due to the epidemic, many people have begun to choose to express various emotions and contact relatives and friends through greeting cards. Among them, the demand for greeting cards is the strongest among British people. In addition, the search volume for celebrations of baptism, first communion-related items, personalized decorations, pure handmade products, customizable party items or kits, dog parties, creative parties, open-air parties, and retro wedding party supplies has also surged.
Craft Supplies & Tools
Etsy predicts that DIY activities and tools will set off a wave of consumption this year. Among them, paper, decorations or tool kits with hand-printing are the best-selling. In addition, DIY products such as cross stitch and needle felting, men's handmade sets, baking kitchenware, custom stamps and logos, wax seals and other products are also popular.
Retro Products
The high festive atmosphere has aroused people's nostalgia. It is expected that the demand for retro products will increase significantly this Christmas. Among them, retro home decorations, transparent jewelry, candy-colored glass products, men's retro jackets, vintage sweaters and other retro products have the highest search volume. In addition, space-themed souvenirs, antique toys, old antique paintings, and 70s decorations are also very popular.
wedding
Unlike the complicated and large weddings in the past, people now prefer to hold small but ceremonial weddings. Among them, small wedding decorations, customized wedding gift boxes, wedding decorations with natural elements (especially green), neon lights, customized text invitations, and single-person party supplies are particularly popular.
In addition, brides who pursue individuality have also begun to pursue more creative weddings. Among them, 20s theme weddings and Gothic wedding styles are the most popular. Moreover, many brides-to-be have begun to abandon traditional white wedding dresses and turn to eye-catching black wedding dresses. Therefore, the demand for black wedding dresses has surged.
The above is the Christmas holiday product selection trend report released by Etsy. We hope that merchants can refer to this report to prepare for the peak season and welcome the holiday surge in orders. Product Selection Christmas Etsy |
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