50% off sale, are European heating products no longer popular?

In stark contrast to the hot sales of heating products some time ago, the popularity of heating products has declined recently. Some sellers stared at the single-digit orders every day, and some sellers began to clear their inventory at a 50% discount. Some sellers even sold the "three small items" of heating products in the European market under such circumstances. So many industry insiders joked: "When the tide recedes, you will know who is swimming naked."

Crazy price cuts starting? Heating supplies on sale at 50% off

Some time ago, due to the sharp rise in energy prices in Europe, Europeans began to prepare for this winter and bought electric blankets and other heating products to cope with the energy crisis. As a result, many Chinese sellers of such products saw a surge in orders, and the topic #Europeans buy Chinese electric blankets# became a hot search.

According to data from the General Administration of Customs, in July this year alone , the EU imported 1.29 million electric blankets from China, a month-on-month increase of nearly 150% . At that time, electric blankets occupied three seats in the best-selling list of health and personal care categories on Amazon Germany, and local consumers also added electric blankets to their shopping lists. In addition, many sellers of heating products such as electric blankets, electric heaters, and hot water bottles have seen a sharp increase in orders, which has also attracted a group of sellers to rush to this category of products.

But this situation has changed with the fluctuation of European natural gas prices. The cold winter has not come, and the temperature in Europe, the United States and other regions has not dropped too much, and European natural gas prices have begun to return to normal levels. According to foreign media reports, Germany's current natural gas storage capacity is close to 100%, and the European natural gas market price has fallen below 100 euros per megawatt, 70% lower than the summer peak of 339 euros, the lowest level in nearly 5 months.

Under such circumstances, some sellers of heated gloves, hand warmers and heated clothing did not receive the expected orders . Seeing the single-digit single-link orders and tens of thousands of goods piled up in the warehouse every day, these sellers fell into deep thought: "Where is the promised cold winter? Where is the surge in orders?"

The cold winter and the surge in orders have not yet arrived, but sellers in some categories have already started clearing out their inventory, especially various thermal insulation and heating products outside the site. Most of them are sold at a 50% discount, so much so that many sellers wonder if it is because it is the end of the year and the crazy price cuts have begun?

However, most sellers believe that there are two main reasons why the number of orders for heating products has dropped and some sellers have begun to lower prices: one reason is that the temperature in overseas markets such as Europe has not dropped too low, and of course a larger part of the reason is that the heating market is becoming saturated, the CPC is high, and the competition is also fierce.

During the initial period of heating products boom, sellers who have been focusing on this track have been keen to seize the dividends. Many sellers reported that they have received calls from various overseas orders since March this year, and started to make samples and ship in April. For the subsequent sellers who followed the trend, it is basically unprofitable in terms of time and products. Even some far-sighted sellers started to clear their inventory last month.

This is just as some sellers said: "Amazon is no longer the Amazon of a few years ago." In some hot-selling categories, some top sellers seized the opportunity and made a lot of money, but the subsequent sellers who followed the trend suffered heavy losses. At first, they offered discounts and promotions, and then they offered discounts to clear inventory . It can be said that they are always selling at a loss. This is undoubtedly a warning to sellers: others' good sales do not mean that they can sell well. Don't blindly follow the trend, and focus will lead to success.

As for the question asked by many sellers, "Is it still possible to make heating-related products at the moment?", sellers who have been deeply involved in this track gave their own insights: "If you have never been exposed to this category, don't get involved, but if you have been deeply involved in this category, you can work harder." According to the survey data, although a large number of heating product sellers have begun to clear their inventory, there are still some sellers who are still in a state of explosive orders.

Three small heating items are popular in Europe, and conventional products are the most resistant

The editor learned that hats, scarves and gloves, known as the three essential items for keeping warm, are still popular among European and American customers. Xiao Liu, who lives in Yiwu, China, is one of the sellers who made the most money this year. 80% of the company's products are exported to the European market. Rabbit fur hats are one of the most popular products exported to Europe this year. The company has sold more than 200,000 hats so far.

It is understood that in previous years , the peak season for European winter hats began in March, and this situation lasted until the end of shipments in September and October. However, this is not the case this year, and manufacturers are still receiving orders. In order to meet the rapid demand for orders, some sellers choose to send these products by air freight.

According to statistics from Yiwu Commerce Bureau, from January to September this year, Yiwu exported 3.01 billion yuan of hats, a year-on-year increase of 53.1%. In addition, the export volume of hats, scarves and gloves, known as the "small three pieces", has also increased rapidly and is very popular among European consumers.

Data from cross-border e-commerce platforms show that warmth-related products are currently hot-selling in Europe. In terms of segmentation, sales of personal heating devices, such as hand warmers and hot water bottles, increased by 447% and 300% month-on-month respectively ; in the clothing category, sales of China's popular bare-leg artifacts increased by 131% month-on-month, and sales of domestic down jackets and flannel pajamas also increased significantly.

On the Amazon platform, many hot water bottles have already been marked with the "sold out soon" sign, and foreign netizens who have tried the hot water bottles are also promoting this good thing on social platforms, saying things like "it's so easy to use" and "I want to carry it with me 24 hours a day."

In contrast, compared with the hot-selling products sold by trend-following sellers, conventional product selection is actually an evergreen. Just like the sales of conventional gloves, hats, scarves, hand warmers, hot water bottles and other products we mentioned above, their sales and order volumes are in a stable growth state both in the early days and now.

While some heating products are hot-selling in the European market, heating products in the US market have also seen new growth. A seller on the US site said that the sales of heating products have increased several times compared to last year, and he regretted not preparing enough stock this year, so that the original stock has been sold out. In addition, the hot-selling products on the US site and the European site are also quite similar. A seller selling gloves on Amazon's US site said: "Gloves are already selling well, and the company is stepping up to deliver goods."

Although many heating products have set off a craze in many parts of Europe today, benefiting many sellers, sellers still need to pay attention to whether this trend can be sustained for a long time. How to balance product selection and stocking in the changing market is the foundation for sellers to gain a long-term foothold.

Europe

Heating supplies

Clearing inventory