The top 100 most valuable global retail brands in 2021 are released, with Amazon still ranking first

The top 100 most valuable global retail brands in 2021 are released, with Amazon still ranking first

Amazon continued its dominance in e-commerce as the world’s most valuable and powerful retail brand, with its brand value increasing 15% to $254.2 billion .

 

But Chinese e-commerce is not inferior to Amazon. Data shows that Alibaba's website is the fastest growing brand in the " Brand Finance Retail 100 2021 " ranking, with an increase of 108%.

 

Supermarkets saw their average brand value increase by 6%. E-commerce brands saw the fastest growth in their rankings, with an average brand value increase of 38%.

 

Various types of retailers were affected differently by the pandemic , with e-commerce brands performing the best , with an average brand value increase of 38%, while department stores performed the worst, losing an average of 11% of their brand value.

 

Amazon is one of the few brands that has benefited greatly from the pandemic , seeing an unprecedented surge in demand as consumers turned online following store closures.

 

Alibaba's brand value was $9.2 billion , jumping from 10th to 6th place. Alibaba Group's subsidiaries Taobao grew 44% to $53.3 billion, and Tmall grew 60% to $49.2 billion .

 

JD.com saw its annual shopper numbers grow 30%, the fastest pace in two years, and its brand value increased 82% to $23.5 billion. Japanese e-commerce brand Rakuten also achieved an impressive brand value boost, increasing 49% to $7.7 billion while jumping eight spots to 26th.

 

German online retailer Zalando was the 39th highest new entrant, with its brand value increasing 49% to $4.7 billion.

 

Many traditional brick-and-mortar retailers that have successfully leveraged technology to offer online delivery options and develop digital store improvements have also performed well during the pandemic .

 

Walmart celebrated a 20% increase in brand value to $93.2 billion and retained its second position after a significant increase in revenue. A similar strategy also helped hypermarkets Target (up 30% to $20.7 billion), Dollar General (up 28% to $9.6 billion) and Costco (up 28% to $28.9 billion) in the United States, as well as E.Leclerc (up 27% to $8.3 billion) and El Corte Inglés (up 19% to $6.1 billion) in Europe, which all achieved significant growth in brand value.

 

TJ Maxx had a tough year, becoming the fastest-declining retail brand, down 32% to $6.5 billion.

 

Supermarkets are the second most valuable sub-sector after e-commerce. There are 37 supermarket brands in the ranking with a cumulative brand value of $185.3 billion. This year, supermarkets have increased their brand value by an average of 6%.

 

The top two supermarkets were Germany’s Aldi and Lidl, which grew their brand value by 8% and 9% respectively.

 

In the UK, supermarket brands also had mixed results. Tesco, the country’s most valuable supermarket brand, fell 9% to $10 billion. Conversely, Asda (brand value $6.5 billion) and Morrisons (brand value $3.3 billion) both saw slight increases in brand value this year, up 2% and 6% respectively.

 

France's Carrefour lost 7 percent of its brand value to $8.2 billion, dropping from the top 20 to 24th .


Amazon

Global Retail Brands

2021

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