It is reported that Coupang will enter the New York Stock Exchange (NYSE) on the 11th with an issue price of US$35 , which is higher than the price of US$24 to US$32 proposed to the US Securities and Exchange Commission (SEC) the day before . It will issue 120 million shares and raise US$4.2 billion.
Investors have praised the rapid growth of South Korea's e-commerce market and Coupang's market dominance , valuing the company at $63 billion , making it the largest U.S. IPO so far this year .
According to Euromonitor, the global e-commerce market size was US$2.534 trillion last year . South Korea surpassed Japan with US$104.6 billion, ranking fourth in the world . South Korea's e-commerce accounted for 35.8% of all online and offline markets , the highest in the world and more than twice the global average ( 16.3%).
Bloomberg reported on Coupang's IPO, saying, "South Korea's e-commerce market is expected to rise to third place this year after China and the United States."
The competition in South Korea's domestic e-commerce market is also attractive. It is reported that South Korea's e-commerce grew by 18.1% last year , and Coupang grew at more than three times the rate, so Coupang's growth potential is highly appreciated.
Currently, Naver (17%) has the largest domestic e-commerce market share , which is close to Coupang (13%) and e Bay Korea (12%). Currently, Coupang's average daily delivery volume is 1.7 million, and it delivers 1,200 products to consumers every minute.
In addition, domestic e-commerce companies are making every effort to shorten delivery times in order to gain control.
Naver has entered into a "blood alliance" with CJ Korea Express to exchange shares, and Naver is also considering exchanging shares worth 200 billion won with E-Mart.
Coupang announced that it will use the $870 million (about 1 trillion won) raised through the IPO to build seven complete (storage , packaging , delivery and inventory integrated logistics management system) centers in South Korea. Pullymont is the core of "rocket delivery" , and through this, Coupang plans to expand the rocket delivery area from the current 70% of the country to 100%.
Although Coupang is not profitable yet, its losses are decreasing and it remains highly competitive in the e-commerce market, with promising future development . South Korea Coupang goes public E-commerce |
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