AliExpress 618 promotion starts: increasing logistics subsidies to boost merchant orders

AliExpress (AliExpress) 618 summer sale has started. As the last S-level promotion of cross-border e-commerce in the first half of the year, in order to bring more orders to merchants, AliExpress will continue to improve service experience and delivery time, including increasing logistics subsidies, etc. In addition, the rights and interests of key national markets are also worth paying attention to.

Big promotion rhythm

AliExpress   The 6 18 investment promotion starts in mid-May and lasts until June 6. The preheating starts on June 10 and lasts for 2 days. The official sales period starts on June 12 and lasts for 7 days and ends on June 18. The price control starts on May 12 and ends on June 25, a total of 45 days. Please note that all times are in Pacific Standard Time.

(AliExpress 618 promotion rhythm, please note that all times are Pacific Standard Time)

Promotion Highlights

1. AliExpress and Cainiao jointly upgraded logistics routes for free, consumers are more willing to buy, and merchants have more orders

Focus 1: In 5 countries, new users can enjoy 3 free logistics route upgrades;

In 33 countries , new users can enjoy free upgrade services for some logistics routes when placing their first order;

Key Point 1: "Post-purchase upgrade tasks" have been launched in 5 countries. After placing an order, users will receive a task to "upgrade logistics by placing another order" to promote add-to-cart conversions.

2. Subsidy for first-leg freight, overseas warehouse stocking for fully managed goods for the first time, further enhancing competitiveness

AliExpress recently launched an overseas warehouse trust model. For the first time , fully-trusted products for the June 18 event can be stocked in overseas warehouses in the three countries of West France and Poland in preparation for the big sale, greatly improving product competitiveness. At the same time, AliExpress also cooperated with Cainiao to subsidize the first-leg freight difference for hot products that meet the conditions, and upgraded the railway logistics to air transportation for free.

3. Five new official warehouses were added in China to ease the pressure on warehouse capacity and operation during the promotion period

In the past month, AliExpress has opened 5 official warehouses in China, including the first two global central warehouses. After the opening, the number of Choice warehouses has increased to 10, and the number of warehouses that platform merchants can choose to enter has increased to 13, with a total area of ​​tens of thousands of square meters, which will ease the inventory pressure during the big promotion and improve the timeliness of fulfillment. The global central warehouse will serve as the domestic stocking center for the preferred warehouses and overseas warehouses, ensuring efficient logistics operation and reducing costs and increasing efficiency for merchants.

4. Consumer rights are clearer and order conversion is improved

For this promotion, the platform will add some local currencies to the cross-store discounts, which will help users automatically round up and convert , and merchants do not need to do any additional operations. Consumers will have a better experience, clearer rights and interests, and will not hesitate to place orders.

Market interests in key countries

Russia : Cashback new product support and other benefits are launched; stocking suggestions: big technology, mobile phones & office & consumer electronics & home appliances , travel related - outdoor sports & tools , etc.

Xifa : Experience upgrade, official subsidies for ultimate single products, large codes applicable to the entire site, and off-site promotion of hot products ; stocking suggestions: summer department stores , seasonal fashion and smart life , etc.

Brazil : Leveraging the local influencer ecosystem to continue to break out of the circle; Stocking suggestions: winter clearance of differentiated categories, digital technology , outdoor travel , home life , clothing and beauty , etc.

South Korea: Internet celebrities’ group-buying capabilities have been upgraded , and local forums have intensified their fission ; stocking suggestions: summer electricity consumption , large appliances and large furniture , camping tents and other outdoor sports .

United States: 20+ Deals websites across the country and influencers with millions of fans have increased exposure , and large codes used throughout the site have helped boost transaction volume ; Stocking suggestions: high-explosion categories such as women's fashion wear , wigs, and summer trend categories.

Middle East: Alliance influencers to efficiently promote products, payment marketing by the largest local banks and card groups, and large-scale local video delivery ; Stocking recommendations: automotive electronics, consumer electronics , and summer seasonal products that meet local preferences.

AliExpress Platform