China's large-volume commodity exports continue to be popular, Cainiao launches large-volume commodity solutions in overseas warehouses

Not long ago, CCTV's New Year's special program reported on Cainiao's New Jersey overseas warehouse . According to the program, this cross-border logistics model of stocking goods through overseas warehouses has become the first choice for Chinese cross-border merchants and brands to go overseas.

(News Broadcast reports on Cainiao overseas warehouses)

China is the world's largest furniture producer and exporter. In recent years, Chinese home furnishing brands have rapidly opened up overseas markets due to their novel styles, good prices and high quality. However, due to their large size and weight, large items such as furniture have always been a problem for the cross-border logistics industry. Faced with the mixed cross-border logistics market, Chinese home furnishing companies must develop a pair of "eagle eyes" if they want to accelerate their overseas expansion .

(Lin's Home Furnishing Headquarters in Foshan)

As a nationally renowned furniture retailer, Lin's Home has rapidly taken root overseas in recent years and has become a leader in the overseas expansion of domestic home furnishing brands. In the view of Wang Peiyao, 4PL project director of Lin's Home Digital Logistics Center, brand overseas expansion has put forward higher requirements for the certainty of logistics performance, and the overseas warehouse supply chain services provided by Cainiao can provide more reliable support for Lin's Home to build a global supply chain. The reporter learned from Cainiao that Cainiao and Lin's Home have currently carried out global cooperation and become its largest cross-border logistics partner. According to the cooperation agreement, including the first leg, overseas warehousing, and last leg, Cainiao provides Lin's Home with end-to-end overseas warehouse large-item product solutions in core international markets such as the United States. At present, more than half of Lin's Home's exported furniture is delivered to overseas consumers through Cainiao. Li Ting, sales director of the overseas warehouse supply chain of Cainiao Group, told reporters that large-item products represented by household furniture , auto parts , sports and fitness equipment, etc. have always been popular categories for cross-border e-commerce exports, accounting for more than half of the total inventory volume of Cainiao's overseas warehouses.

In order to meet the rapidly growing export demand for large-sized goods in China, Cainiao recently launched a large-sized goods solution for overseas warehouses. Thanks to Cainiao's self-developed GIWS global digital warehousing system, which can realize full-link visualization in the warehouse, all data can be transmitted back to domestic merchants in real time from warehousing to outbound delivery. In addition, in view of the complex and changeable volume and shape of large-sized goods, Cainiao's big data team will also take advantage of the simulated packing algorithm to increase the loading rate of sea freight containers by up to 15 % , helping customers reduce costs and increase efficiency. At present, Cainiao operates three overseas warehouse clusters in the United States, covering an area of ​​nearly 300,000 square meters. Among them, in the New Jersey large-sized goods customized overseas warehouse, Cainiao is also equipped with customized equipment such as ultra-high shelves, clamping forklifts, and Bluetooth printers, which greatly improves the operational efficiency of large-sized goods in the warehouse, ensuring that the goods are put into storage within 48 hours , and the 24- hour outbound timeliness rate reaches more than 99.9% . Taking the US market as an example, consumers can receive goods sent from Cainiao's overseas warehouse as soon as the next day.

Foshan, where Lin's Home Furnishing is located, is the world's furniture capital. There are more than 3,000 furniture companies in Nanhai District alone, with a total industrial output value of about 40 billion. Li Yun, secretary-general of the Foshan Nanhai District Furniture Industry Association, described the cooperation between Lin's Home Furnishing and Cainiao as a "strong alliance." She believes that Cainiao and Lin's Home Furnishing are exploring a logistics model that is more suitable for Chinese home furnishings to go overseas. "I hope that Cainiao and Lin's Home Furnishing will bring their mature experience back to Foshan, which will help drive the development of the entire home furnishing industry belt."

Shipping large items overseas is now a piece of cake. Sun Ting, general manager of Cainiao Group's overseas warehouse supply chain, said, "Helping Chinese merchants and brands go overseas has always been the value of Cainiao's overseas warehouses. Cainiao will continue to feed back its mature domestic operations and digital intelligence experience to the overseas warehouse industry, providing cross-border merchants with multi-category, end-to-end overseas warehouse solutions."

(Aerial photo of Cainiao’s overseas warehouse in New Jersey, USA)

It is understood that Cainiao has the world's largest cross-border e-commerce warehouse network. So far, Cainiao has built and operated more than 40 overseas warehouses around the world, providing end-to-end overseas warehouse supply chain services for Chinese cross-border merchants.

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