Shopee’s 12.12 birthday sale kicks off, with cross-border orders increasing 17 times in the first two hours

  December 12, 2023, China - The leading e-commerce platform Shopee's 12.12 birthday promotion kicked off today. As the year-end holiday season approaches, consumers' shopping desire is stimulated again: the number of cross-border orders in the first two hours increased to 17 times that of the same period on weekdays, and new cross-border sellers performed outstandingly, with the number of orders soaring to 95 times that of the same period on weekdays; domestic brands led the new consumption trend, and the number of orders on Shopee Mall increased to 30 times that of the same period on weekdays. Mobile phones, tablets and accessories, beauty, women's clothing, fashion accessories and home life are the most popular cross-border categories.

As of 2am , Southeast Asian consumers showed unprecedented enthusiasm for Shopee’s 12.12 Birthday Sale:

● Electronic products: Southeast Asian consumers have taken advantage of year-end discounts to purchase 3C home appliances. Cross-border mobile phones, tablets, headphones, keyboards, mice and other electronic products are popular. The order volume of household appliances such as ovens and vacuum cleaners has increased by more than 40 times during the same period on weekdays. In addition, in order to record unforgettable moments of the festival, the order volume of photographic and video products such as Polaroid cameras, fully automatic digital cameras, and sports cameras has increased significantly.

● Fashion category: The demand for changing seasons and travel at the end of the year has increased the sales of sweaters, women's boots, suitcases and other categories. The sales volume in the first two hours was 30 times higher than that of the same period on weekdays. In addition, as Christmas is approaching, fashionistas are keen to buy accessories such as deer antler headbands and Christmas hats to match their holiday outfits. Baby products such as jumpsuits and children's socks with Christmas elements are very popular among "moms".

● Fast-moving consumer goods: In preparation for the abundant year-end parties and gatherings, makeup tools, eye makeup and other cosmetics products were snapped up, with the number of facial cosmetics orders increasing 40 times during the same period on weekdays . More and more consumers are investing in the health of themselves and their families, and health foods and nutritional supplements are stockpiling at the end of the year.

● Lifestyle categories: Home renovation consumption is on the rise as the old year comes and the new year begins. High-quality and low-priced holiday decorations , atmosphere lamps and other home products are popular in Southeast Asia, with the number of orders increasing 20 times in the first two hours. Wallpaper, window stickers, flowers and other home products with a festive atmosphere have become popular choices, and the number of orders for party-related items such as balloons has surged.

Shopee Platform