New business opportunities are discovered in popular tracks, and sellers are making money crazily overseas!

With the development of the economy and the increase in the number of pet owners, the "pet economy" has begun to rise. Pet-related food supply, supplies supply, beauty care, pet medical care , etc. have become increasingly popular, and the pet industry has gradually developed into a huge track with a scale of hundreds of billions.

A number of sellers seized the market opportunities and took off successfully , and Wild One was one of them.

Starting out as a dog leash, Wild One has become a popular brand in the pet industry with annual sales of tens of millions of dollars!

Founded in September 2018, Wild One is a pet supplies company headquartered in New York, USA. Its main products are tools needed for pets to go out, such as leashes, traction collars , and outdoor pet supply bags .

Pet supplies are a popular track, and in order to stand out in the market, it is crucial to make differentiated products.

At that time, the founder of Wild One found that the pet products on the market were often too ordinary in design and lacked brand recognition. So she was determined to launch fashionable and design-rich pet products, and co-founded Wild One with her partners .

Wild One's products mainly include collars, dog leashes, dog tags, poop bags, harnesses, toys, beds, bowls, grooming wipes, etc. Compared with a number of pet products, Wild One breaks the label of traditional pet brands that focus on practicality and pays great attention to the appearance of the products, with very bright and fashionable colors .

In particular, dog leashes have become the brand's flagship product. Wild One 's dog leashes are made of elastic material , with fashionable design elements and bold colors , combining comfort and safety , and a stylish appearance that is very attractive.

(Image source: Wild One official website)

Wild One 's dog leash products have captured the hearts of a large number of young pet owners since their launch . Using Wild One 's products is not only a way to dress up your pet , but also a way to reflect the owner's fashion aesthetics.

Wild One has been continuously developing its pet fashion products and has gradually become a trendy brand in the pet industry. Today, Wild One 's annual sales have reached 30 million US dollars, and it has many popular products.

Wild One 's products have been widely welcomed in the market. In addition to their own product advantages, marketing promotion has also played a very important role.

In terms of marketing, Wild One actively promotes through external links, Pinterest and FB ads . Its marketing is mainly based on picture display, and the ads are mainly divided into three categories: photos of users and pets trying out products in outdoor scenes; pictures of dogs trying out products + discounts; introductions to new product features, etc.

Wild One also cooperates with well-known pet bloggers through social media to increase product exposure and attract more target users. On platforms such as Instagram and YouTube, Wild One dog leashes have a high exposure rate, which effectively increases product awareness and sales .

In recent years, pet fashion products have become increasingly popular, and luxury brands such as LV, Tiffany, Celine, and Fendi have also launched series of pet supplies, clothing, and accessories .

According to research data from the fashion website Fashionista , the market size of direct-to-consumer pet brands is expected to reach US$202.6 billion by 2025 , and more pet business opportunities are waiting to be tapped.

The East China pet supplies giant sells nearly 1 billion worth of goods a year!

In addition to Wild One , there are many other sellers who have benefited from the booming overseas pet economy and made a fortune. Yuanfei Pet, which also focuses on dog leash products, is one of them.

Yuanfei Pet was founded in 2004 and focuses on the research, development, production and sales of pet supplies and pet food . Its main products include pet traction equipment, pet injection-molded toys, pet snacks and other series of products, among which pet traction equipment accounts for the largest proportion of Yuanfei Pet's main business.

The company's customers are concentrated in the United States, the European Union, Japan and other countries. The company has long-term, stable and continuous cooperation with internationally renowned professional pet chain stores and large chain retailers such as American pet supplies retail giants Petco and PetSmart, and large international chain retailers Walmart and Target. Overseas sales revenue accounts for more than 90%.

For its own-brand e-commerce business, Yuanfei Pet is mainly carried out by its subsidiary American BA. All the products sold are pet traction equipment, covering e-commerce platforms such as Amazon and Shopify.

In August 2022, Yuanfei Pet officially listed on the Shenzhen Stock Exchange, becoming the fifth A-share listed company in China's pet industry . Yuanfei Pet is also called the "No. 1 dog leash stock" by some industry insiders.

In recent years, with the expansion of business scale, Yuanfei Pet 's revenue has grown steadily.

From 2018 to 2021, Yuanfei Pet 's revenue was RMB 434 million, RMB 514 million, RMB 608 million and RMB 1.069 billion respectively , and its non-net profit was RMB 57 million, RMB 59 million, RMB 64 million and RMB 126 million respectively.

From 2022 to 2023, Yuanfei Pet 's revenue was 954 million yuan and 991 million yuan respectively , and its non-net profit was 148 million yuan and 124 million yuan respectively.

Why have Yuanfei Pet 's leash products become popular and drive rapid growth in the company's performance?

It is understood that Yuanfei's pet leash research and development and design have something in common with Wild One , both of which highlight the concept of fashion and have many styles and rich patterns , including but not limited to nylon basic models, printed series, nylon reflective models, and even "festival series" to decorate the festive atmosphere . On the other hand, and also a very critical point, Yuanfei's pet leash products have a high gross profit margin , which fluctuates around 30% .

Yuanfei Pet said that in the future, it will increase investment in technological innovation and product development to enhance the competitiveness of its products in the market. At the same time, it will continue to expand its product lines of pet supplies and food . In the future, the company will continue its global production, sales and research layout, strengthen online channel construction, make breakthroughs in brand building and have a certain influence .

In recent years, the pet industry has grown rapidly. As the country with the highest pet ownership rate in the world, the United States has seen an exceptionally rapid growth in the size of its pet industry market.

According to the American Pet Products Association ( APPA), the U.S. pet industry will reach $147 billion in 2023 .

Whether it's pet food, health care, or pet toys, American consumers' investment in pets continues to increase.

Such a huge pet market also makes the United States the preferred market for pet products exports .

For cross-border sellers, there are many types of pet products to choose from . Pet products include traction equipment, cleaning and care products , pet beds, food utensils, pet clothing, pet toys, etc., with many subcategories. Pet food can be divided into pet staple food, snacks and nutritional supplements based on its form, function and nutritional ingredients. In addition to pet products and pet food, there is also great potential in the pet beauty and pet medical markets .

With the development of the market and the continuous increase in consumer demand , pet products are also moving towards a more intelligent and professional direction. Sellers who want to enter the market must work harder on product innovation.

Pet Track

Traction rope