With the holidays approaching, Americans are ready to shop again!

During this time, sellers can stock up on some seasonal products to boost off-season sales.

The closest major Western holiday should be Easter. According to data released by eBay, as the daylight hours increase significantly, people are ready to welcome the arrival of spring.

This will first benefit home and gardening products: Easter parties of all sizes are already on the agenda, and searches for various tables, chairs, benches, bowls, chopsticks, knives and forks, decorative materials and even barbecue grills will increase.

According to data released by eBay, in April and May last year, searches for products such as "recliners" and "garden sofas" increased by 197% and 115% year-on-year respectively.

Considering the current economic situation, consumers with empty wallets will pay more attention to cost-effectiveness. Therefore, in addition to price wars, sellers can also try to increase the added value of their products, such as emphasizing the environmental protection concept of the product or excellent after-sales service during marketing.

After Easter, April 22 will be World Earth Day. The gradually "weak" environmental awareness of consumers around the world will be awakened again, which may trigger a new round of shopping craze for environmentally friendly products.

In addition to second-hand items, renewable and recyclable products, new energy-saving and environmentally friendly products, and environmentally friendly products that improve indoor environmental quality will all be sought after by consumers.

Compared to Easter and Earth Day, Father's Day in June is a better time for sellers to boost sales.

In fact, many people have no idea what gifts to give on Father's Day. At this time, if the seller can do a good job of marketing, such as giving their products a suitable story on platforms such as TikTok and INS, then even if the product itself is not very outstanding, good sales can still be achieved.

Of course, in addition to holidays, major Western sporting events are also a good time to boost sales. Golf events such as the Masters ( April 3), the Professional Golf Championship (May 18) and the U.S. Open (June 15) will drive a surge in sales of golf equipment and jerseys.

For sellers, it is important to seize the current trends, but from a long-term business perspective, it is also necessary to polish a few products whose sales do not change with seasonal changes.

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