Urgent restocking and instant sell-outs, merchants on AliExpress are experiencing a surge in orders during this year’s first big promotion!

AliExpress’ first big promotion in 2023 really helped many merchants take off!

At the beginning of this year, AliExpress started "crazy selling" mode in many countries. The number of downloads in South Korea, Brazil, Spain and France has been increasing. As a result, AliExpress has become the most popular shopping app in many countries.

In this atmosphere, sellers welcomed a wave of order growth during AliExpress’ 3 28th anniversary promotion this year .

For several consecutive days, many sellers posted their performance reports on social networking sites : orders doubled , the platform industry topped the list , a month-on-month growth of 300%, thousands of orders were sold out in an instant, and some merchants urgently restocked overnight ...

Some businesses "show off their orders" on social media

" The 3.28 sale sold over 10,000 in one hour! They were sold out right after they were restocked! Korea is the coffee kingdom."

Guo Yaling, the owner of Kingrinder, a manual coffee grinder brand that has been fully managed on AliExpress for 3 months, did not expect that on the first day of the 328 promotion, with the support of AliExpress's full management, the sales of its own manual coffee grinders exceeded US$10,000 in less than an hour in the Korean market alone!

“I knew before that the Korean market had great potential for coffee consumption, but I didn’t expect that coffee tools would also be so popular. The new fully managed service is really good, it’s worry-free, and it has a large flow of traffic. As long as the style is ok, it can basically be a big hit.” Guo Yaling said excitedly.

Korean consumers commented on Kingrinder : This coffee machine from China has changed the quality of my life!

Regarding coffee, the "brown gold", it is not just the grinding coffee machines, other domestic coffee products are also very popular. Among them, as the Chinese emerging brand MHW has become increasingly popular in the global market in the past two years, during this promotion, the MHW-3BOMBER brand of sealed coffee cans also exploded in orders on AliExpress in a short period of time.

“It sold out so fast! Because it’s a new product, we only had a few hundred pieces in stock, but we didn’t expect them to be sold out right after the opening!”

"AliExpress's online influencers and subway advertisements made Korean consumers aware of Chinese brands. The intensive advertising in March helped us to enter the local consumer market," said Luo Ting, head of MHW-3BOMBER , a new coffee brand.

In addition to small daily necessities, thanks to the construction of large-scale logistics, cross-border e-commerce of large-scale furniture has also begun to enter the "logistics fast lane".

“Now even large furniture can be delivered within 3 to 5 days!”  

When talking about how large items can be delivered within 3 to 5 days even when shipped domestically , Liu Zheng, the cross-border manager of the mattress brand MTShining, could not hide his excitement. "It is of great significance for merchants in the industrial belt that products like mattresses can be sold overseas. Our products come from the home textile industrial belt in Nantong, Jiangsu. Previously, we had to ship them by ourselves across borders , which was slow and expensive. Now that Weihai and Yantai warehouses have large-item logistics, coupled with our box packaging, mattresses can now be delivered to South Korea within 3 to 5 days, and the freight cost has been reduced by half compared to before."

Next, Liu Zheng decided to expand the business and bring more functional, healthy, environmentally friendly and storage-capable bedding products from China to overseas markets . In his eyes , 328 opened up the "Ren and Du Meridians" of large-scale cross-border logistics.

" The mattresses for 328 will be upgraded this time, and we will launch a variety of mattress products with a "relaxing feel" style online in the future. In the future, we hope that various large furniture items can also be delivered domestically within 3 to 5 days."

“The boutique strategy without mass distribution can also become the top 1 in the category during the big promotion ”

Liu Yihan, a gold medal seller of tools on AliExpress , talked about his business strategy for the 3.28 promotion , which was different from others. While others were uploading a large number of SKUs, he chose a boutique strategy for a few categories.

At the beginning, Liu Yihan had limited funds and could not distribute goods in large quantities, so he focused on a few small and light items and operated them as a boutique, with no more than 10 new products launched each month .

Unexpectedly, this focused strategy worked better than the general distribution strategy. In the early days, he met a Dutch hardware merchant who would place orders for products worth more than $1,500 in his store every month. During this year's 3.28 promotion , Liu Yihan 's boutique strategy once again doubled the store's performance. Liu Yihan felt that this proved that his boutique operation strategy was correct .

This year , AliExpress, SHEIN, TEMU and TikTok, which have been called the "Four Little Dragons Going Overseas", have accelerated their overseas expansion. In order to help more and more sellers embark on the entrepreneurial road of cross-border e-commerce, AliExpress has also accelerated its expansion and deployment in many overseas countries.

Judging from the current order posting situation of the 2023 AliExpress 3 28 promotion , most of the sellers who have made careful preparations and have rich experience have reaped their first satisfactory results this year in this promotion .

"The future will be better" an AliExpress seller wrote under a picture of his order.

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