Hot search ranking increased by 100,000+! This type of product ranked TOP1 on Amazon BS list

It seems like it’s been a long time since I heard a seller mention the word “hot seller”.

"The current market situation is that there are new products, but no hot-selling ones," a product development manager told En.com. "Everyone is spending cautiously because they don't have that much money."

Indeed, compared with the frequent appearance of hot products in previous years, the market has slowly started to settle down in the past two years. In addition, the global economic downturn has made the market more negative than before, so there are no longer hot products everywhere. However, Ennet found that several products are quietly becoming popular recently.

Hot search ranking soared to 100,000, and barbecue cages quietly became popular on the Meiya website

Sellers who are familiar with the European and American markets know that European and American consumers are keen on barbecue. With the arrival of summer, barbecue activities will become more frequent, and electric ovens, traditional barbecue grills, etc. will usher in a period of high market demand, and sales will also increase accordingly. However, after years of division, the market share of these products is very small, and it is not easy for sellers to get a share of the pie.

However, in recent times, a "new" barbecue tool has become popular on Amazon.

Google search trends show that since April, the search popularity of rolling barbecue cages has remained high, even reaching a peak at one point.

Since last week, the search volume for this product on Amazon has also soared rapidly. In the ranking of hot search terms on the Amazon US site, at the end of April, the ranking of this product rose from 115,698 to 56,269, a sharp increase of nearly 60,000. However, its growth rate of hot searches has not stopped. As of May 1, the ranking of this product in the hot search ranking of Amazon US site has reached 12,916 . In a short period of time, the ranking of this product has risen by more than 100,000, which shows that consumers pay close attention to it.

On TikTok, barbecue-themed derivative topics have been viewed at a high level. Today, the #bbq topic has been viewed 18.9 billion times, the #barbecue topic has reached 3.7 billion times, and the #bbqfood topic has reached 940 million times .

Barbecue products have always performed well in sales in the European and American markets, especially the increasing popularity of outdoor parties, camping and RV travel , which continue to drive the growth of the barbecue market.

According to data from The Business Research Company , the global barbecue utensils market will grow from US$22.09 billion in 2022 to US$26.58 billion in 2023, with a compound annual growth rate of 20.3% , and will grow to US$51.54 billion by 2027. It can be seen that there is still gold to be mined in this track .

Compared with traditional barbecue stoves and grills, rolling barbecue cages are now attracting more attention from consumers. On Amazon US, although there are not many listings for rolling barbecue cages, it has become the top 1 in the Best Seller list of the category .

The popularity of the product continues to rise, but sellers should not blindly follow the trend and should keep in mind copyright infringement issues.

It is reported that among the several rolling grills currently available on Amazon, the rolling grill under the brand BBQ Dragon has the US appearance copyright : USD863884S . No relevant valid patent information has been found for the other several models, but sellers still need to be cautious about copyright issues.

The number of topic views has soared to 300 million, and the pink trend has exploded in the US market

Last year , the live-action version of " Barbie " was officially announced, which triggered a fashion trend centered on " Barbiecore " in the United States . To this day, " Barbiecore " still shows extremely high popularity in Google search trends.

Among them, the pink trend triggered by "Barbie Doll" is now raging in the United States. Google search trends show that the search volume for "pink fashion" exploded in April, surging 9,900% in just one week .

On Tik Tok, a pink outfit video posted by a blogger received 630,000 views in just five days, and other videos with the hashtag #barbiecore also received a lot of views.

As of press time, the #barbiecore hashtag on TikTok has soared to 298 million views , the related #pink hashtag has reached 40 billion views , #barbie has risen to 35.7 billion views, #barbiegirl has reached 7.2 billion views, #pinkoutfit has reached 262 million views, and #pinkeverything has exceeded 100 million views .

Not only in the fashion industry, the pink trend has affected all aspects of the US market, including food, home decorations, auto parts, 3C, etc. Topics such as #barbiefurniture , #barbiecake , and #pinkcarinterior are also gaining popularity on TikTok. Obviously, consumers are continuing to set off a wave of "pink consumption" .

Earlier, Reuters also stated in a report that the "Barbiecore" trend is spreading to interior design , and pink ruffled home accessories , tassel lampshades , pink wall decorations , etc. have become very popular.

WGSN pointed out in its forecast report that pink grew by 138 % year-on- year in the 22/23 autumn and winter season . In that quarter, three of the five fastest-growing colors were pink, with bright pink growing by 201%. WGSN predicts that pink will continue to lead this year's fashion trend .

According to previously scheduled information, the " Barbie " live-action movie will be released worldwide on July 21 this year. It is expected that with the release of the movie, the popularity of the pink trend will reach a new level . Sellers must keep up with the current trend and do a good job in product selection innovation and planning.

Amazon gives product selection suggestions, but sellers need to carefully judge the market

Not long ago , BQool tracked sales data and counted the hottest products on Amazon in the second quarter . Among them , claw clips , laptop cases , dog water bottles , water purifier straws , home monitoring, screws , table and chair leg floor protectors and other products are all hot-selling.

At the same time, recently, "Amazon Global Selling" has also provided a series of summer fashion product selection references for sellers on the European, American and Japanese sites.

As for the US site, in 2022-2023, the search volume and sales of women's shapewear and women's underwear categories on Amazon continued to grow rapidly, among which products such as belly shaping pants and seamless underwear ushered in extremely high market demand in the summer . Taking belly shaping pants as an example, the search volume on Amazon in 2023 exceeded 7.6 million, with a growth rate of 62.03%.

In Europe, men's T-shirts, casual shirts, and Polo shirts are very popular . Taking men's T-shirts as an example, in 2022, Amazon Germany launched more than 620,000 new ASINs, and Amazon UK launched more than 380,000 new ASINs.

In addition to the official fashion category recommendations, sellers can also pay more attention to products with good sales performance in the category list and analyze the reasons behind the hot sales of products.

A seller told Ennet that "the hot sales of a category sometimes depend on luck, but in the current market, no one has luck. You must be very cautious when launching new products. Now basically, the profits of old products are used to make up for the losses of new products. If you have not done enough market research, don't gamble, you can't afford it."

In addition to having insight into the market, sellers must pay attention to the patent issues of each product when developing new products. Once an infringement charge is established, it will be a huge loss. Don’t make things worse for “already impoverished families.”

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