Annual revenue of $50 million! Male beauty brand Duke Cannon completes strategic financing

Duke Cannon, a beauty brand mainly targeting male users, announced that it has obtained strategic financing from US private equity investment firm Main Post Partners LP, and its annual revenue is said to have reached US$50 million.

With the change of lifestyle and values, men have begun to pay attention to skin care and personal care, but when it comes to men's makeup, many people still think of the word "feminine". Duke Cannon can break this stereotype. The brand is inspired by the "military" and emphasizes masculinity.

The founder of Duke Cannon also said that many men's products on the market at that time did not reflect decent male values, so he created this brand with this as the original intention, and it soon attracted a large number of loyal male users.

Duke Cannon's products mainly include soap, lip balm, cologne, etc., which are sold on Amazon and independent websites. A search on Amazon found that the prices of the products mostly range from US$10 to US$30.

One of the more representative products is a large brick soap set. According to the product description, it has a tobacco and leather smell and is much larger than the average size, reflecting the unique masculine charm in every aspect. At the same time, the price is not low, reaching $27 on Amazon, which is much higher than the general price of soap on the market.

In addition to online e-commerce platforms such as Amazon and independent websites, Duke Cannon also has a large market in mainstream offline retail in the U.S. At the same time, FB and INS are also its main traffic platforms, and it continues to expand its brand influence through social methods.

It can be seen that the success of Duke Cannon lies not only in the unique concept of the product itself, but more importantly in the brand building. There are more and more cross-border sellers in the field of beauty care. Although some of them have considerable sales, they are still in the early stages of branding and can only attract more buyers with lower prices. In the long run, they still have to build their own brands.

Compared with the relatively saturated female beauty market, the high-end men's market still has a lot of room for development and will become more and more popular. Sellers can also use this as a direction.

Beauty and Skin Care

Financing

USA