Amazon's top-selling product is on sale!

The auto parts market has unlimited potential.

From the perspective of the global market, auto parts have always been popular as a hot-selling evergreen. According to a McKinsey analysis report, the global auto parts aftermarket will exceed US$1.3 trillion in 2030. With the rapid development of cross-border e-commerce, more and more consumers are shifting their offline shopping to online. The e-commerce of auto parts shopping has become a general trend, and a large number of cross-border companies continue to usher in a period of development dividends.

Jiangsu Dacheng, Changzhou Lingyue, Shanghai Yinshi , Fujian Yangteng, Jiangsu Changrun Co., Ltd., Shenzhen Daotong Technology and other leading auto parts companies have created overseas brands and are doing well on major cross-border e-commerce platforms. Among them, PremiumpartsWhosale continues to capture the minds of American consumers with the help of Amazon, and ranks among the top ten Amazon sellers; Autel charging pile products are among the top five on the Amazon platform, taking advantage of the new energy trend; BIG RED has multiple Best Sellers on Amazon and Walmart; Changzhou Lingyue TOP ASIN ranks third in the Amazon platform category, with monthly sales of 1,000+ hot-selling products, and sales exceeding 50 million US dollars in the first half of 2024...

China has gradually formed six major auto parts industry clusters, and each major region has its own unique industrial characteristics and advantages. With the penetration of cross-border e-commerce , more foreign trade companies have significantly accelerated their "going overseas" speed , driving the continuous growth of auto parts exports. According to data from the General Administration of Customs, China's cross-border e-commerce imports and exports reached 1.22 trillion yuan in the first half of this year, a year-on-year increase of 10.5%. As an important export category , auto parts have an export value of 324.6 billion yuan, and the total export value of complete vehicles (including chassis) is 391.76 billion yuan.

Ranked in the top ten of Amazon's top sellers! Tencent and Shunwei invested in

On September 24, the top Amazon Marketplace sellers rankings in the United States showed that the top Chinese seller was still PremiumpartsWhosale (auto parts seller), ranking 7th, one place higher than last month. This is the first time that PremiumpartsWhosale has been steadily rising in the rankings for several consecutive months.

It is understood that in the past 30 days, the sales of many products in PremiumpartsWhosale store exceeded 1,000, the number of reviews reached 3,056 ( an increase of 16 %) , and the total number of reviews reached 58,704 . From the consumer reviews, it can be found that the products of this store are widely praised. In the past year, 92% of consumers gave 5 - star reviews and 8% of consumers gave 4-star reviews.

PremiumpartsWhosale is a store created by the A-Premium brand on the Amazon platform, dedicated to manufacturing high-quality auto parts and meeting aftermarket needs around the world. According to the introduction, the A-Premium team is mainly composed of a group of car enthusiasts and project DIY enthusiasts . It was originally a supplier, and now it has transformed into a retailer that provides comprehensive auto parts and services directly to consumers. By skipping middlemen through online e-commerce platforms , consumers can be provided with parts of extremely low prices but of the same quality as local top brands . In addition, A-Premium has established a local A-Premium warehouse network around the world to provide consumers with same-day purchase and return , 90-day return and exchange, and 3-year warranty services.

It is worth noting that the A-Premium brand is the main brand of Yangteng, an automotive parts operator.

Fujian Yangteng Innovation Information Technology Co., Ltd. was founded in 2013 and is headquartered in Fuzhou, Fujian Province. It has wholly-owned subsidiaries in Shenzhen, Hamburg, Germany, California, the United States, Hong Kong and other places. It is a comprehensive auto parts operation company integrating design, research and development, and sales. Its mission is to make car installation more convenient and interesting; its vision is to be committed to building a global auto parts brand driven by technology.

Like most foreign trade companies , Yangteng initially exported auto parts in the form of traditional B2B foreign trade. With the rapid development of the cross-border e-commerce industry, Yangteng gradually changed its operating ideas, from the original To B foreign trade model for auto parts repair shops or auto parts stores to a short-chain model directly facing C-end consumers, relying on Amazon and eBay platforms to enhance the cost advantage of products. In 2022, Yangteng also launched an overseas independent station.

By observing the data of A-Premium's independent station, it can be found that in August 2024, the total number of visits to A-Premium's independent station reached 728,000 times, with direct traffic accounting for 73.96% (538,000), natural search traffic accounting for 11.2% (82,000), and referral traffic accounting for 4.34% (32,000). From the perspective of consumer groups, 81% of A-Premium's independent station users are male, and the main consumers are between 25 and 34 years old, with low income levels. It can be said that with its high cost-effectiveness and good service, the A-Premium brand has successfully gained popularity in the US market.

According to the news, Yangteng's global operating income reached 1 billion yuan in 2022; in 2023, Yangteng was awarded the title of Fujian Province's Technologically Advanced Service Enterprise; and in the notice of the Fujian Provincial Data Administration on the announcement of the list of innovative enterprises in the province's core digital economy industries in 2024, Yangteng was recognized as a "future unicorn."

Currently, Yangteng's product line has covered major automotive systems and manages more than 150,000 parts. It has a 12,000-square-meter modern operation center and a warehousing center of more than 100,000 square meters in China. It has warehousing clusters in eight countries around the world and a distribution center of nearly 200,000 square meters overseas. It has more than 1,000 employees worldwide and the group is expected to exceed 1,500 people in 2024.

In addition to the A-Premium brand, Yhteng has also established the brand "FRANKBERG" in Europe, and created the sub-brand "Yhtauto" mainly for outdoor vehicles such as trucks. These three brands cover more than 500 product categories of replacement, body, and performance parts, with more than 150,000 SKUs. Yhteng said that in the future, it will manage millions of SKUs through a self-developed information system to fully cover all major parts of mainstream vehicles.

As we all know, auto parts e-commerce companies often face orders of multiple varieties and small batches, which require higher digital management of parts. To this end, Yangteng has developed multiple systems, such as Yangteng's innovative multi-user real-time and simultaneous dynamic data management system, A-premium's self-built independent station and site data intelligent analysis system in the United States, Yangteng's innovative automatic stocking management system, Yangteng's innovative sales data forecasting and purchase and sales coordination planning system, etc. These self-developed systems play an important role in SKU sales data forecasting, warehouse inventory, pricing, user data management and other operations.

The product has gained popularity overseas, especially in the US market, and has a promising future for future development. This is the main reason why Yangteng has been able to obtain capital investment in succession.

It is understood that since the launch of the capitalization project in 2020, Yangteng has successfully obtained investments from Tencent, Shunwei, Hillhouse, Hengxu, Binfu, CICC, Zongteng and other capitals, with a total financing amount of tens of billions of yuan.

In September 2021, Yangteng received Series A financing from Binfu Capital, Tencent Investment and Shunwei Capital.

In June 2022, it received A+ round investment from Hengxu Capital, a subsidiary of SAIC Group.

In March 2024, Yangteng received Series B financing from Hillhouse Capital and CICC Capital.

In April 2024, Yangteng successfully completed a B2 round of financing of 270 million yuan! This round of financing was led by Hillhouse Capital, and jointly invested by Tencent Investment, Shunwei Capital, SAIC Hengxu Capital, Binfu Capital, and CICC.

It is reported that Yangteng Innovation has launched its IPO after its B2 round of financing.

Sales volume soared, and many auto parts companies are selling like hot cakes overseas!

In addition to Yangteng, another auto parts giant Lingyue Equipment has also launched its listing plan.

Lingyue Equipment mainly deals in auto parts collision parts and special vehicle accessories related categories , and its products are exported to more than 40 countries and regions including Japan, Europe, Russia, the United States, Brazil, Australia, etc. Lingyue Equipment currently has nearly 600 employees, and in 2022, it will have more than 3,500 kinds of auto and motorcycle parts products, with a turnover of more than 1 billion yuan. At the same time, it has self-built warehouses of more than 40,000 square meters in the United States, with a high annual growth rate in sales performance, and has quickly become a cross-border export e-commerce enterprise in the Yangtze River Delta.

Public information shows that Lingyue Equipment has won many honorary titles such as Changzhou City Public Overseas Warehouse, Jiangsu Province Public Overseas Warehouse, High-tech Enterprise, and Advanced Service Technology Enterprise.

Among many cross-border platforms, eBay is one of the world's largest online trading markets for auto parts and motorcycles, selling complete vehicles and accessories such as cars and motorcycles, with an annual transaction volume of more than 10 billion US dollars. As an industry belt seller that entered cross-border e-commerce earlier , Lingyue Equipment opened its first account on eBay as early as 2014 to sell motorcycle parts and auto parts . After that, Lingyue Equipment successively opened accounts on multiple cross-border e-commerce platforms such as Amazon, and fully transformed from a traditional factory to an integrated cross-border e-commerce company . Reliable data shows that more than 95 % of Lingyue Equipment 's revenue currently comes from cross-border e-commerce platforms.

On the eBay platform, Lingyue Equipment has developed rapidly. Taking 2019 as an example, the sales volume of the eBay store has increased sevenfold, and the sales volume on the eBay platform in 2024 is about to reach the 100 million yuan mark; its performance on the Amazon platform is also remarkable, with revenue increasing tenfold in eight years, and sales exceeding 50 million US dollars in the first half of 2024. The TOP ASIN ranks third in the category, and the monthly sales volume of popular products is more than 1,000, among which automotive collision parts products are firmly on the Amazon sales champion list.

Sales continue to grow at a high rate, and Lingyue Equipment's annual revenue is expected to exceed US$200 million in 2023.

Now Lingyue Equipment has launched its listing plan. It is understood that in October 2023, Lingyue Equipment successfully won the A round of financing; on August 29, 2024, it won the A+ round of financing.

In addition to the many cross-border sellers waiting in line for listing, major auto parts sellers such as Daotong Technology and Changrun Shares have successfully completed the listing process.

Daotong Technology: Founded in 2004, its main products include comprehensive automotive diagnostic products, TPMS series products, ADAS series products, new energy charging piles, and software cloud services for related products. In February 2020, Daotong Technology was listed on the Science and Technology Innovation Board.

In the first half of 2024, Datong Technology achieved operating income of 1.842 billion yuan, a year-on-year increase of 27.22%, and net profit attributable to shareholders of listed companies of 387 million yuan, a year-on-year increase of 104.51%. Datong Technology has only started to focus on cross-border e-commerce in the past two years, but the company's products have become a "rising star" in the auto parts category of platforms such as Amazon.

Autel is a new energy brand under Daotong Technology. Amazon's official data shows that since the e-commerce operation team was officially established in June 2022, Autel charging pile products have achieved impressive sales of over 25 million yuan in the first year of their launch on the Amazon platform. In a short period of time, it has successfully ranked among the top five in Amazon's charging pile category list.

In the member promotion that just passed in July 2024, Autel's new energy charging pile products ranked first in the sales list of Amazon's US site and first in Canada. According to official statistics, Autel is expected to challenge 200 million annual sales in this category on Amazon this year.

Changrun Holdings: Founded in Changshu, Jiangsu in August 2002, the company's products include various types of jacks, car lifts, engine cranes, maintenance presses, tool boxes and cabinets , car beauty tools and other maintenance equipment and tools, as well as automotive supporting parts such as jacks, parking brakes, cables, spare tire lifters, trailer hooks, tire sealant kits, etc.; it has full-category supply capabilities in the maintenance equipment of the complete vehicle supporting market (OEM market) and the automotive aftermarket (AM market), and is actively deploying new energy vehicle maintenance equipment products.

On July 29, 2022, Changrun Co., Ltd. was successfully listed on the A-share market. As the world's largest jack manufacturer, its automotive supporting parts ( OEM jacks) rank first in the industry in terms of market share.

In the first half of 2024, Changrun Co., Ltd. achieved a total operating income of 144,968.86 million yuan, an increase of 11.63% year-on-year; the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 83.0492 million yuan, an increase of 19.82% year-on-year.

Like many foreign trade companies, Changrun Co., Ltd. only started its cross-border e-commerce business during the 2020 epidemic. With the brand "BIG RED", it focused on promoting the rapid development of cross-border e-commerce business. Currently, the main e-commerce platforms are Amazon.com, Walmart.com, Ebay.com, The Home depot.com, Lows.com, AAP.com and Torin independent station. In 2023, the cross-border e-commerce business achieved operating income of 237.6014 million yuan, a year-on-year increase of 21.52%. The company expects that the cross-border e-commerce business will continue to maintain rapid development in the future.

Yi Enjun learned that BIG RED brand jacks have the largest online market share in North America, and have multiple BestSellers on Amazon and Walmart platforms, and their products are widely praised by consumers. Moreover, the BIG RED brand was rated as "an internationally renowned brand that Jiangsu Province focuses on cultivating and developing" by the Jiangsu Provincial Department of Commerce from 2017 to 2019, from 2020 to 2022, and from 2023 to 2025, and was rated as "a well-known cross-border e-commerce brand that Jiangsu Province focuses on cultivating and developing" by the Jiangsu Provincial Department of Commerce.

Welcome to the trillion-yuan consumer market , auto parts sellers in the industrial belt are booming

Whether it is Changrun Co., Ltd. in Changshu, Jiangsu Province, Yangteng in Fuzhou, Fujian Province, or Lingyue Equipment in Changzhou, they are all located in the auto parts industry belt.

my country has gradually formed six major auto parts industry clusters, including: the Yangtze River Delta industry cluster with Shanghai, Jiangsu Province and Zhejiang Province as the core, the Southwest industry cluster with Chongqing and Sichuan Province as the core, the Pearl River Delta industry cluster with Guangdong as the core, the Northeast industry cluster with Jilin Province, Liaoning Province and Heilongjiang Province as the core, the Central industry cluster with Hubei Province, Hunan Province and Anhui Province as the core, and the Bohai Rim industry cluster with Beijing, Tianjin and Hebei Province as the core.

Each industrial cluster has its own core advantages. Zhejiang, represented by Ningbo, has outstanding advantages in chassis parts, engine parts and other categories. Shandong has advantages in tires and wheels, heavy maintenance equipment, bearings, cooling systems and other products. Fujian and Guangdong have certain advantages in automotive modification products, automotive electronics, automotive clothing, and some chassis and engine parts.

The industrial belt has laid a good foundation for the rapid development of auto parts export business. Riding on the east wind of cross-border e-commerce, sellers in the industrial belt continue to usher in a second spring of sales.

According to statistics from the eBay platform, in the past decade (2015-2024), the sales of auto parts exported by Chinese auto parts sellers have grown tremendously. Among them, headlight and taillight assemblies have increased nearly 20 times year-on-year, bumpers have increased 59 times year-on-year, steering gears have increased nearly 200 times year-on-year, air-conditioning compressors and clutches have increased nearly 300 times year-on-year, and three-way catalytic converters have increased more than 1,000 times year-on-year. In 2023 alone, the sales of headlights, steering and suspension sold by auto parts sellers in the Yangtze River Delta on the eBay platform increased by more than 20%, while the sales of headlight and brake-related accessories increased by more than 70% and 110% year-on-year respectively.

Amazon data also shows that Menghe Town, Xinbei District, Changzhou, is home to more than 4,000 auto parts manufacturing companies, which achieved sales of auto and motorcycle parts of approximately 23 billion yuan in 2023 , accounting for approximately a quarter of the sales share of auto and motorcycle parts on the Amazon platform.

There are many subcategories of auto parts. Looking at the sales of auto parts on online platforms, from a functional point of view, whether it is basic functional products, value-added functional products, or personalized demand products, there is broad room for development ↓↓↓

Hot-selling list of basic functional products: car neon under-vehicle lighting kits, car batteries, outdoor power vehicles, outdoor power batteries, car wheel adapters and gaskets, car sound insulation kits, car battery chargers, car cold air intake components, car exhaust return systems, car remote door lock transmitters, car air fresheners, car suspension lifting kits, and car windshields.

Hot-selling list of value-added functional products: car vacuum cleaners, car leather cleaners, motor oil, ball hitches, car tire inflation compressors, towing receivers, car decals, car bumpers, winches, car cargo bars, car starters, car bumper covers, and car oil filters.

Hot-selling list of personalized demand categories: car seat covers, car seat accessories, car cleaning kits, car cup holders, truck cargo covers, truck tool boxes, car vinyl wraps, car covers, RV and trailer covers, car steering wheel covers, car exterior cleaners, RV blowers, and car wax.

The hot sales of auto parts are closely related to the huge consumption potential of the complete vehicle supporting market (OEM market) and the automotive aftermarket (AM market: refers to the repair and maintenance services of automobiles after they are sold, and the trading market of auto parts, auto supplies and materials it contains, which covers all the services consumers need after buying a car).

According to data from the World Automobile Organization ( OICA), global automobile production will reach 93.547 million units in 2023, a year-on-year increase of 10.00%; sales will reach 92.725 million units, a year-on-year increase of 11.89%. According to S&P Global Mobility's forecast, global new car sales will reach 88.3 million units in 2024, which is at a relatively high level in recent years.

From a regional perspective, developed countries such as North America, Europe, and Japan have the largest number of cars, and the high number of cars has driven consumers' high demand for auto parts. For example, the North American auto parts market will reach $319.7 billion in 2023, with an offline growth rate of only 3.8%, while the growth rate of online sales is as high as 12%. It is worth noting that the auto aftermarket in emerging countries such as China, Brazil, India, and ASEAN is also developing rapidly and will become the main growth point of the global auto aftermarket in the next few years.

Chinese auto parts sellers, who have taken advantage of the industrial belt, are accelerating their embrace of overseas markets.

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