Alibaba International Station releases the August cross-border index: Domestic small board houses become a hot commodity worldwide after the epidemic

With the September Procurement Festival approaching, Alibaba International Station released the August Cross-Border Index. Mobile homes from China have become a hot commodity worldwide after the epidemic , with online GMV increasing by 117% in the past two years , and searches for "ready-made houses" and "expandable container houses" increasing by about 8 times. In addition, the global infrastructure boom has been set off after the epidemic, and it is the right time for machinery industry brands to go overseas. The markets of the Belt and Road countries represented by Southeast Asia have great demand for Chinese machinery.

Search volume increased by about 8 times, and mobile homes are hot at sea

In the post-epidemic era, everyone in the world wants to own a small house. Alibaba International Station Cross-Border Index shows that the online GMV of domestic mobile homes increased by 117% in July 2022 compared with July 2020. " Ready-made house" and "expandable container house" have become hot search keywords, and the search volume has increased by about 8 times. The United States is the world's largest mobile home consumer market, accounting for 32% .

At the same time, the epidemic has driven the demand for upgrading "commercial and public" contact-free facilities. A portable "ready-made house" is also a basic need for urbanization in developing countries.

It is reported that in the 2022 Qatar World Cup , 12,000 athletes and coaches' apartments will use mobile houses from China . These "ready-made houses" save about 70% of the cost compared to traditional buildings .

Zhonghui Green Building Mobile House Technology Co., Ltd. from Guangdong received an order for 2,000 mobile houses through Alibaba International Station . The person in charge of the company revealed , " The organizer was looking for manufacturers on Alibaba International Station as early as 2019 , and many traditional real estate developers came to bid . Later, six Chinese suppliers were selected , all of which were found on Alibaba International Station . Samples were sent last year . Finally, the order was received at the end of the year . "

Figure: Alibaba International Station Cross-border Index predicts that in the next three years, one-third of the building structures in the overseas market will be prefabricated.

Mobile homes from China are very popular overseas , which is inseparable from the innovation and progress of Chinese companies. Zhonghui Green Building launches at least 10 new products every year. The relevant person in charge of the company said, "The new products we develop are constantly expanding in terms of usage functions and application scenarios. For example, there is a space capsule mobile home that is made according to the shape of a spacecraft. It is sold to Thailand, New Zealand, the United States and many well-known scenic spots in China, and has become a popular check-in spot. In terms of emergency efficiency, China's mobile homes can build a hospital with more than 600 beds in 4 days, a pedestrian street in a week, and a two-bedroom, one-living room emergency resettlement house in 15 minutes. This is something that no traditional building can do."

Not only the richest man Musk sold his mansion to become a fan of mobile homes, but also small houses in nature have become the most attractive utopia when people are trapped in the city due to the epidemic. Prefabricated products such as mobile homes can not only hold poetry and distant places, but also have broad market application prospects.

Cross-border Index predicts that in the next three years, one-third of the main buildings in the overseas market will be prefabricated. Prefabrication applications will be increased in many fields such as hospitals, commercial, industrial, and civil use. Prefabricated products mainly show three trends: standardized, lightly assembled products; one-stop fully decorated products and functional commercial products.

Figure: Cross-border index predicts that the infrastructure investment launched by governments after the epidemic to boost the economy will stimulate strong demand for construction machinery, building materials machinery, etc.

It is the right time for machinery industry brands to go overseas, and continue to be optimistic about the markets of the Belt and Road countries

In addition to the hot-selling mobile homes, it is also the right time for machinery industry brands to go overseas, especially to the Belt and Road countries represented by Southeast Asia.

Alibaba International Station's cross-border index analysis believes that in addition to the two major favorable factors of "global manufacturing demand is in a prosperous range" and "global commodity prices continue to rise", the infrastructure investment launched by governments to boost the economy has stimulated strong demand for construction machinery, building materials machinery, etc.

Data from Alibaba International Station shows that on the basis of a 62% year-on-year increase in exports in 2021, the exports of construction machinery continued to grow by 45% year-on-year in the first quarter of 2022. China's machinery has obvious overseas competitive advantages, accounting for 8% of the global market share, ranking first in the world. Among them , the export value of ASEAN and EU markets is high and the growth rate is fast. In particular , the signing of RCEP has greatly reduced the investment threshold of foreign investment in the manufacturing industry in the region. In the next 10 years, China's machinery exports to Southeast Asia can maintain an annual growth rate of about 15%.

With the resumption of work and production overseas, the machinery industry has driven new growth. Small wheeled tractors, small excavators, and fiber laser cutting machines have become hot-selling products, ranking in the top three in terms of growth rate.

Looking ahead, the Cross-Border Index predicts that there are three major opportunities for machinery industry brands to go overseas: serving Belt and Road manufacturer buyers; small and medium-sized, automated, multifunctional, and intelligent machinery; and digitalization of after-sales service.

Qin Fen, head of industry and merchant business at Alibaba International Station, said that the industry trends of Alibaba International Station are known as the cross-border weathervane in the industry, and he hopes to help companies find digital certainty amid the uncertainty of foreign trade exports. Qin Fen predicts that the overseas market will show five major purchasing trends in the second half of this year: holiday consumption such as the World Cup, global manufacturing recovery procurement, consumption downgrades for just-needed goods, green environmental protection for energy conservation and emission reduction, and demand for tourism outdoor and party scenes under social recovery.

It is reported that Alibaba International Station has entered the September Procurement Festival. The September Procurement Festival is known as the Double 11 of the foreign trade industry. It is a large-scale procurement event held by Alibaba International Station for global B2B buyers and sellers every year. It is regarded as a weather vane for global buyers' procurement needs. Since its first event in 2017, this year is the 6th.

Alibaba International Station

Domestic small board house