Empowering digitalization, Shopee works with sellers and consumers to build resilient development

  April 18, 2023, China - Recently, Shopee, a leading e-commerce platform, released its 2022 annual review: Although the global economy faces many uncertainties after the epidemic, businesses and consumers can still explore new possibilities through e-commerce.

In 2022, Shopee helped Southeast Asian consumers save $1.7 billion on groceries and daily necessities through monthly promotions, and joined sellers and brands to bring more exclusive offers to consumers. Tens of millions of new users shopped on Shopee for the first time, 85% of whom came from underserved areas outside capitals and big cities. In addition, Shopee has increased its support for local communities, with about 600,000 people participating in corporate social responsibility activities carried out by Shopee and its partners in the past year.

Terence Pang, COO of Shopee, said: “Over the past year, we have been committed to meeting the needs of sellers and consumers and helping them cope with challenges together, including saving users more daily expenses and empowering sellers with more opportunities, such as deepening the connection between sellers and more potential consumers. Thank you for your continued trust in Shopee. In the future, we will continue to go all out to help more people enhance their resilience to external changes through digital means.”

Building all-round digital development resilience

Under the new challenges of the current social economy, people are discovering more value and opportunities through digital means. This is not lacking in the efforts made by Shopee as a leading e-commerce platform for sellers and consumers:

● Promote digital dividends to benefit thousands of households: Shopee's monthly promotions have penetrated into the daily lives of consumers in Southeast Asia and Latin America, effectively helping people cope with the rising cost of living . During the super promotion in the second half of 2022, Shopee, together with a large number of merchants and brands, benefited consumers with high-quality and low-priced goods and services in all categories. On December 12 alone, more than 23 million brand and merchant coupons were collected by Malaysian consumers.

● Creating new opportunities for digital development: More and more sellers are expanding their business scope through the Shopee platform and benefiting from it. During the 11.11 promotion last year , the number of goods sold by tens of thousands of cross-border sellers increased by more than 10 times. Among them, new sellers performed well in the sub-segments, with the number of goods sold in categories such as small appliances, clothing and outerwear, pet food, and kitchen utensils increasing by more than 50 times compared to normal days.

● The penetration rate of online transactions has further increased: During the epidemic, new technologies have been widely used in people's daily lives, the digital economy in Southeast Asia has developed rapidly, and the number of ShopeePay users has also increased significantly. In 2022, about 24 million users used ShopeePay for transactions for the first time.

Vigorously support the high-quality and healthy development of the industry

In 2022, Shopee will continue to leverage its own resources and advantages to help sellers actively respond to external changes, while shouldering its corporate social responsibility to benefit communities and groups in need:

● Improve sellers' operational skills: In order to enable more cross-border sellers to seize overseas opportunities in a timely manner, Shopee relies on the Seller Learning Center to provide online personalized learning resources for sellers at different stages. In 2022, the Shopee Seller Learning Center received nearly 30 million visits , and nearly 100 online open classes covered operational skills, product selection strategies, policy interpretation and other practical content, which received numerous praises.

● Cultivate professional cross-border e-commerce talents : Shopee is committed to promoting the sustainable development of cross-border e-commerce and working with partners to provide reliable talent guarantees for the cross-border industry. In 2022, the coverage of Shopee's cross-border "Double Sail" plan will be further expanded : The "Yanfan Plan" officially certifies high-quality training institutions on the market, and radiates tens of thousands of sellers with a more compliant and complete curriculum system ; the "Young Sail Plan" conducts practical courses in more than 100 colleges and universities, attracting thousands of students to participate.

● Practicing corporate social responsibility : Since the establishment of the Shopee Charity Fund in 2020, Shopee has given back to the society with practical actions , holding the "Xianxia Conference" every year to encourage employees to participate in various charity activities in person. In 2022, the "Xianxia Conference" collected hundreds of student handicrafts from Puna Primary School in Qinfeng Town, Lufeng City, Yunnan Province, and auctioned them for charity, and all the proceeds were donated back. In addition, the Shopee Charity Fund has also launched a construction project to fund the primary school, improve school facilities and education quality, and build a soil of hope and dreams for children in need. The project is expected to be completed in 2023.