To understand the growth opportunities of AliExpress this year, sellers need to do the following three things

On April 19, the AliExpress 2023 Merchant Summit was held in Shenzhen, and the keyword "growth" appeared most frequently in the summit. At the summit, Jin Ke, General Manager of Industry Operations of AliExpress, announced three core things: multi-mode operation of merchant self-operation + full hosting services , improving delivery time , and improving purchasing experience.  

(Photo: AliExpress grows rapidly, reaching a record high)

To understand the growth opportunities of AliExpress this year, the most important thing is to pay attention to these three things:

The first thing: the full hosting service is officially launched, and the business options of merchants have become more flexible

At the conference, Jin Ke, general manager of AliExpress, gave an official interpretation of the full hosting service - the full hosting service is a supplement to the original platform model of AliExpress. For merchants who have product advantages but are not familiar with operations and after-sales, they can choose full hosting and be a "hands-off shopkeeper". However, for merchants with outstanding operational capabilities or brand stores, they can choose to operate their own stores.

In the opinion of Yien, full hosting is becoming a standard service for more and more cross-border e-commerce platforms, because the full hosting model can better leverage the manufacturing advantages of China's major commodity industrial belts.

As for whether full trusteeship will replace the current self-operated model of platform sellers, Een believes that it will not. Judging from the three most important things about the platform at this merchant conference, most of the strategic directions are still centered around the original platform merchant self-operated store model. At the scene, Een also found that many of the award-winning merchants with explosive performance in the past year at this conference still came from self-operated stores. In addition, some merchants opened full trusteeship stores in addition to old stores and achieved new growth through differentiated product strategies.

All this information shows that the AliExpress platform has made a clear division of labor between the two models this year!

Full trusteeship can improve the user shopping experience through more certain fulfillment services, driving more users to place orders on the platform; while self-operated merchants are good at a large number of products, which allows users to buy more and better products, and is also an indispensable competitive advantage of the platform. The two service models are mutually complementary.

(Figure: 3 important things about AliExpress in 2023)

The second thing: Improve delivery time and upgrade logistics services

Liu Wei, general manager of AliExpress National Business Center, said that this year AliExpress will continue to increase its investment in key markets such as Europe, Russia and the United States, and will also actively drive growth in emerging markets such as Japan, South Korea and the Middle East.

At the conference, AliExpress announced that it will continue to increase investment in logistics capabilities to improve delivery time, including comprehensive expansion of domestic preferred warehouses and overseas warehouses, with a total area of ​​more than 1 million square meters. In addition to logistics capacity building, AliExpress will also focus on merging orders for delivery, and upgrade logistics services for consumers who purchase multiple items for free, so that merchants' orders can arrive faster without having to bear the cost of the upgrade.

The third thing: Improve the shopping experience to get more exposure

Shopping experience is the top priority for AliExpress this year, and its impact on search weight will be further enhanced. The better the customer experience provided by the merchant, the higher the store's praise rate, the more exposure and traffic it can get, and the greater the chance of transaction.

Highlight the key points! How can merchants gain order growth on AliExpress this year?

(Figure: The three most important things for AliExpress merchants in 2023)

First, merchants can choose an operating model that suits them. Merchants with supply advantages and multi-platform operations can directly join the full-hosting model to reduce operational pressure. Capable merchants can choose to open a full-hosting store in addition to the old link, but they can do a good job of differentiating their products.

Secondly, improve logistics efficiency and ensure fast delivery. Fast delivery can attract more platform traffic. Practical tips for merchants include: ensuring 72-hour online access , which requires stocking up on spot goods, stocking popular goods in preferred warehouses and overseas warehouses, and using worry-free standard and above logistics routes if conditions permit.

Third, improve the shopping experience. Merchants can launch products that better meet market needs for different countries, maintain product price competitiveness, provide free shipping /free shipping for full purchases, reduce product disputes, pay attention to delivery timeliness and return services, etc., to further improve the shopping experience and increase search weight.

The positive signals released by AliExpress were truly felt at the conference

From the three most important things of AliExpress this year, we can see that logistics and service are the areas that the platform attaches importance to, and are also the principles that sellers need to refer to in their operations.

It can be seen that as cross-border e-commerce enters an accelerated development stage, AliExpress has become more clear about the "dos" and "don'ts" of the platform. Li Changbing, head of AliExpress's merchant growth, also clarified the two major directions that the platform encourages and does not advocate, basically focusing on user experience as the first principle.

(Photo: AliExpress’s incentive approach this year puts user experience first)

Yien.com summarized what we heard on the spot :

1. Goods with good quality, ready stock, fast delivery, good after-sales service and competitive prices will have more certain traffic incentives.

2. Do not use these gray practices that are not compliant or do not meet user experience, such as poor quality, excessive distribution of goods to store groups, price cheating, and one-click delivery this year.

In addition, at this year's AliExpress Summit, we could truly feel that AliExpress has released positive signals of returning to growth. Many merchants are also confident in the current AliExpress. After determining the core direction for this year, we believe that the platform will enter the fast lane of development together with the merchants .

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