What is AliExpress

AliExpress was launched in April 2010. It is the only online trading platform under Alibaba that is designed for the global market. It is called the "international version of Taobao" by many sellers. AliExpress is the third largest English online shopping website in the world, targeting overseas buyers, using Alipay international accounts for guaranteed transactions and using international express delivery.

Entry requirements

1. The seller must have a corporate Alipay account and complete corporate certification on AliExpress through the corporate Alipay account;

2. Sellers must own or be agents of a brand. Depending on the brand qualifications, they can choose to operate a brand official store, a specialty store, or a franchise store. Some brands are currently being recruited, please check the list of popular brands;

3. Sellers must pay an annual technical service fee. The annual technical service fee for each business category is different. Please check the fee standard. At the end of the calendar year, high-quality stores with good service quality and growing business scale will have the opportunity to receive an annual fee refund reward.

Settlement process

1. Register a seller account using a corporate identity;

2. Submit the entry information:

Product list: Please enter the merchant admission system, click the [I want to settle in] button, select the business category you need, download the product list, fill it out and upload it, and wait for the platform to review and approve it;

Category qualifications: Please continue to submit the categories and store types you want to operate in the merchant access system and prepare relevant category materials, and wait for the platform to review and approve;

Trademark qualification: Please apply for trademark qualification in the merchant admission system and wait for the platform to review and approve it. If your trademark cannot be found on the trademark qualification application page, please add the trademark in the system.

3. Pay annual fee: Pay the corresponding annual fee according to the selected business category in the investment promotion system.

4. Complete the store information: After payment is completed, please go to the seller backend - store - store asset management to set the store name and second-level domain name "AliExpress store second-level domain name application and usage specifications". If you are applying for an official store, please set the brand official direct access and brand story content at the same time.

5. Opening and operating a store: The settlement is basically completed, and you can start releasing products, decorating the store, and then officially opening it.

Prohibited Products

1. Firearms, military and police supplies, and dangerous weapons

2. Drugs, precursor chemicals, and drug tools

3. Inflammable, explosive and dangerous chemicals

4. Reactionary and other destructive information

5. Pornographic, vulgar, and aphrodisiac products

6. Personal safety and privacy

7. Medicines, medical devices, and beauty equipment

8. Illegal services and tickets

9. Animals, plants, animal and plant organs, and animal hunting and killing tools

10. Software, tools or equipment involving theft and other illegal gains and illegal uses

11. Tobacco and its products, electronic cigarettes

12. Collection

13. Virtual Class

14. Others

Description of business categories and related cost reference

1. Each AliExpress account is only allowed to select one business scope and can operate one or more business categories under the business scope;

2. Annual fees are charged according to business categories. Annual fees must be paid separately for different business categories. For the same business category, only one annual fee is paid;

3. Each major business category is divided into several main categories. You can apply for one main category each time. If you want to operate multiple main categories under one major business category, you can apply for multiple times;

4. Special categories are not open to investment separately, but adopt an accompanying admission system, that is, as long as the seller is allowed to join any major business category, he or she can obtain the right to operate goods in the special category;

5. For the sharing of publishing rights for major business categories, the annual fee incentive refund assessment will still be based on the standards of the major business categories for entry and payment, and the GMV generated by the shared categories will not be included in the calculation.

For details on the annual fees and assessments for each category of AliExpress's technical service fees in 2018, please see here.

Development Status

As of October 2018:

AliExpress has covered 230 countries and regions around the world, with major trading markets in Russia, the United States, Spain, Brazil, France and other countries;

Supports 18 language sites in the world;

The number of overseas buyers exceeded 150 million;

·22 industries cover daily consumption categories, and the products are popular among overseas consumers;

AliExpress App has been installed in over 600 million devices overseas, and is listed in the top 10 of the global app list.