Found a large traffic entrance climate green label! A large number of Amazon sellers have seen a surge in orders

As a cross-border e-commerce platform giant, Amazon has high traffic and a large number of consumers, attracting a large number of Chinese sellers. As the platform continues to develop and mature, the era of stock competition is gradually approaching, and sellers continue to be besieged by problems such as poor traffic, difficulty in promoting new products, and low conversion rates.

Improving sales and conversion has become the focus of work. Many sellers have discovered a new traffic entrance, and their products have gained more exposure and high-quality traffic on the Amazon platform, and the number of orders has steadily increased! This includes the top sellers in the category such as Anker.

The advantages of the "Climate Green Label" are highlighted, and the order volume of a large number of Amazon sellers has soared

Since the beginning of this year, sales of many Amazon sellers have soared, and the top sellers, as "excellent students", have achieved remarkable results.

Anker is a well-deserved Amazon 3C seller. The list of the top 100 brand stores on Amazon's US site shows that AnkerDirect, an Anker-owned store, has risen to second place, and Pattern, which ranks first, is a multi-brand distributor in the United States. Therefore, from the perspective of a single brand, Anker is actually ranked first.

The sales of the smart home hot seller Levo also increased steadily, with a revenue of nearly 500 million yuan on Amazon in the first half of this year. The "FlexiSpot" brand lifting table has always been ranked first in the category sales, and the product rating has basically remained above 4 points, and some products have even received full marks.

In addition, well-known sellers in various categories such as Huabao New Energy, Shaoyin, Stone Technology, Tulas, and Anzhi have achieved excellent results on Amazon, and many of their products are often ranked at the top of Amazon's category rankings.

It can be observed that many products of these sellers contain the Climate Commitment Friendly (CPF) logo, and almost 80% of Anker's products have it.

Yienjun learned that CPF is called Amazon Climate Commitment Friendly Certification (hereinafter referred to as Climate Green Label), which is a new environmental protection program launched by Amazon. In recent years, Amazon has vigorously supported products with Climate Green Label. The platform publicly stated that Climate Green Label can bring sellers at least 10% increase in page views. Let's take a closer look at how Climate Green Label helps sellers' products stand out↓↓↓

1. Enjoy accurate traffic support.

Climate Green Label products will receive 10%-30% free traffic support from the Amazon platform. The platform focuses on recommending Climate Green Label products and distinguishes them from other products. Sellers can directly filter products with the "green label" when searching.

2. Set up a special display area on the platform.

Amazon has set up a special area to display climate green label products, precisely connecting with environmentally friendly consumers at no additional cost.

3. Increase traffic entrance.

Climate Green Label products have more traffic entrances and can be exposed in 18 traffic entrances such as product keyword area, Best Seller Climate Commitment Friendly Product Ranking, Climate Commitment Friendly Related Product Area, etc., greatly increasing product exposure!

4. Improve conversion rate.

Amazon data shows that the number of orders for products with the climate green label is 1.36 times that of ordinary products, and can reach up to 1.84 times.

5. Raise product prices.

Consumers are more inclined to buy climate green label products, and even if the prices of climate green label products are higher than ordinary products, consumers are still willing to pay higher fees.
6. Products are more likely to be recommended by platforms and have better rankings.

Whether a product has a climate green label is included as one of the evaluation factors of Amazon's A10 algorithm and the latest COSMO algorithm. This means that climate green label products are more likely to be recommended by the platform and rank higher.

In summary, the Climate Green Label can open up new traffic entrances for products, increasing sales and conversions.

Suitable for all products! Climate green label brings business opportunities

In recent years, the number of climate green label products on the Amazon platform has increased year by year. In 2023, there are more than 1.4 million climate green label products available for purchase, an increase of 157% over 2022. The cumulative sales volume of climate green label products has reached 1.16 billion, an increase of 42% over 2022 .

However, most of these products are local brands in Europe and the United States, and the proportion of Chinese sellers is not high . Currently, only some categories of big sellers know about this traffic entrance. This means that for Chinese sellers, quickly applying for Amazon Climate Green Label certification will be a good opportunity to make their products stand out from a large number of competitors and obtain huge traffic dividends.

Many sellers may think that the "Climate Green Label" is only applicable to certain specific products. In fact, this certification is applicable to almost all product categories . In other words, no matter what the seller sells, in theory, he can apply for the "Climate Green Label" certification.

Amazon platform provides sellers with 52 different certification schemes, each corresponding to different product categories. As long as the product obtains any of these certifications, it can be labeled with the "Climate Green Label" and enjoy Amazon's exclusive traffic support, thereby greatly improving the product's exposure and conversion rate.

Currently, the more common certifications on the market include CF, CP, GRS, FSC, OEKO, ISCC, RCS, TCO, and OCS, which cover almost all types of products.

It is particularly worth mentioning that CF (Carbon Free) and CP (Climate Partner) certifications have become the first choice for many sellers to apply for climate green labels on the Amazon platform due to their excellent and wide applicability. These certifications not only help sellers improve the environmental image of their products, but also meet consumers' demand for sustainable products, bringing more market opportunities for brands.

CF certification has become the preferred option for climate commitment friendly green labels due to its efficiency and compliance, and is particularly suitable for brands and boutique sellers who seek rapid acquisition of environmental labels and long-term compliance stability. CF certification standards are strict, and its accounting process is completely carried out through the digital accounting system of Carbon Enterprise, ensuring the simplicity and efficiency of the process.

Compared with CF certification, CP certification is centrally controlled by the German headquarters in terms of accounting rights, which may lead to higher emissions, longer audit cycles, and insufficient stability of environmental labels. These issues have caused many compliant sellers on the Amazon platform to worry. However, the wide applicability and cost-effectiveness of CP certification make it another option for small and medium-sized sellers to consider.

Carbon Enterprise is the first green label service agency recommended by Amazon AWS, and has served more than 1,000 large and medium-sized cross-border brands

Faced with 52 types of "Climate Green Label" certification methods, sellers need to choose the certification that best suits their products. The complexity and professional requirements of the application process are beyond the processing capabilities of ordinary sellers. At this time, a professional certification service provider becomes crucial.

However, there are a lot of mixed certification service providers on the market, and many of them charge high fees but are unable to deliver professional and compliant certification services. Amazon's strict control over certification has forced sellers to be more cautious in choosing partners. It is in this context that Carbon Enterprise stands out. With more than 15 years of certification experience, Carbon Enterprise not only understands the specific requirements of various certifications, but can also provide sellers with the most suitable and cost-effective certification solutions based on product categories and materials.

More importantly, Carbon Enterprise Pass has been officially recognized by Amazon Web Services and is the first recommended green label service provider. With the "endorsement" of the platform, it not only guarantees the compliance and professionalism of the certification, but also provides sellers with comprehensive support and services to ensure a smooth and worry-free certification process.

Carbon Enterprise, a professional global green supply chain carbon neutrality and carbon compliance solution provider, is committed to enabling cross-border brands to go global with low carbon and promote the green and low-carbon transformation of the supply chain. We use cutting-edge technologies such as big data, artificial intelligence and blockchain to provide a full range of digital transformation services to help Chinese brands achieve their carbon neutrality goals by 2060.

Our CTROCC model covers six steps: calculation, target setting, reduction, offset, communication and compliance, providing customers with a one-stop carbon neutrality solution.

With its excellent services , Carbon Enterprise has successfully helped more than 1,000 cross-border brands achieve environmental protection transformation , including leaders in the field of training and services such as SDIC, Aoji, Dreame, E-Color, Gao, Bestech, Roborock, Shaoyin, Mojue, Lege, Gujia Home Furnishing, Zhiyuan, etc., as well as well-known brands such as Qianan and Nasda. Our professional capabilities have helped these Chinese cross-border brands' products successfully obtain the Amazon Climate Green Label and enhance their green competitiveness in the market .

It is particularly worth mentioning that among the top 1,000 sellers on Amazon, more than 55% of climate green label applications were completed with the full assistance of Carbon Enterprise Communication’s professional team , which proves our leading position in the field of environmental certification.

Choosing Carbon Enterprise will not only accelerate your brand's environmental protection process, but also ensure that you have an advantage in market competition. We focus on building a carbon compliance audit and certification system to meet Amazon's Climate Commitment-friendly CPF standards and provide solid support for brands to go global with low carbon emissions.

As an Amazon AWS officially recommended climate green label service provider, we are in a leading position in the industry. The scientific research team led by senior carbon neutrality experts brings together doctoral students and postgraduates from top domestic and foreign universities and research institutions, ensuring our professional depth.

So far, we have helped more than 1,000 brands and thousands of products obtain the CPF logo. Our professional team provides brands with efficient carbon footprint measurement and full life cycle carbon reduction strategies, helping brands achieve green transformation and enhance market competitiveness.

Founder Fan Hong, with more than 15 years of experience in the field of carbon neutrality, leads the team to provide professional audit consulting and capacity building services for the Chinese and Southeast Asian supply chains of Fortune 500 companies such as Walmart, Apple, Amazon, Starbucks, Disney, and Metro . It has served more than 10,000 well-known domestic and foreign companies and suppliers, demonstrating the founder team's deep standard technical skills and professional commitment in the field of carbon neutrality.

The Carbon Enterprise Team brings together elites in environmental engineering, sustainable development, materials engineering and supply chain management. They have accumulated valuable practical experience in internationally renowned third-party certification agencies such as SGS and TUV, and have demonstrated outstanding professional qualities.

Our AMZCPF carbon compliance service system is an innovative achievement developed completely independently by Carbon Enterprise. It adopts a systematic and traceable management method to provide security for stores and ASIN (Amazon Standard Identification Code). The AMZCPF intelligent carbon accounting system can automatically identify product information and automatically calculate emissions, greatly improving the efficiency of carbon accounting.

Carbon Enterprise is committed to providing sellers with customized climate green label application solutions to ensure that the certification process is not only efficient and compliant, but also significantly reduces costs , helping sellers achieve a win-win situation in environmental protection and economic benefits.

Scan the QR code below to communicate with the expert team of Carbon Enterprise Communication and obtain exclusive climate green label certification solutions!

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