The market share is the highest in the world! The overseas sales are very good and it is often listed on Amazon BS list

By focusing on a niche field and working steadily for many years, it successfully became the world's top company and finally went public after accumulating enough confidence.

Last year, Changrun Holdings , the world's largest commercial jack manufacturer, was successfully listed and became the "No. 1 jack stock in China". Its own brand has also repeatedly appeared on the Best Seller list of e-commerce platforms such as Amazon and Walmart, and is deeply recognized by the market.

Although there are relatively few cross-border sellers involved in the auto parts field, which requires a high level of professionalism, their successful experiences do have some commonalities.

Changrun shares' products are widely recognized with the world's largest market share for eight consecutive years

According to Changrun Co., Ltd. 's financial report for the first three quarters of 2022, its revenue in the first nine months of last year reached 2.12 billion yuan, and its net profit was about 130 million yuan, a year-on-year increase of 30.90% .

The 2022 semi-annual financial report shows that Changrun's revenue still mainly comes from overseas markets, covering more than 100 countries and regions on six continents, with high overseas sales revenue. From 2019 to 2021, its overseas sales ratio remained above 75% , among which the United States is its main market, with revenue rising from 37.97% in 2019 to 43.28% in 2021.

As an auto parts company, Changrun’s main products fall into four categories: commercial jacks and tools, vehicle-related parts, professional auto maintenance equipment, and purchased auxiliary products.

Judging from its prospectus , commercial jacks and automotive supporting parts are the two main businesses. From 2019 to 2021, the revenue share of commercial jacks increased from 41.07 % to 48.28 %, and although the proportion of automotive supporting parts dropped from 38.95% to 30.34%, it still far exceeded the other two product categories.

In terms of sales channels, Changrun Co., Ltd. mainly cooperates with large supermarkets, auto repair chains, and vehicle manufacturers. It is the main long-term supplier of major overseas well-known supermarket chains, Ford Motor Company, General Motors, Volkswagen Group, Renault and other internationally renowned automobile manufacturers.

The product is well recognized by the market, which can be seen from its high market share.

Since 2015, Changrun's sub-category - screw jacks has ranked first in the global screw jack market and has maintained this position ever since . In addition, in 2021, its vehicle-mounted jacks accounted for about 20% of the global passenger car market and over 35% of the domestic market.

With its product quality, technology and brand advantages, Changrun has become one of the few domestic companies that can sell products directly to large retailers in North America. It has also successfully covered many markets with great potential, especially mature markets such as North America and Europe.

In recent years, the " cross-border e-commerce trend" has become increasingly stronger, and Changrun Co., Ltd. has also stepped up its efforts in this field in recent years.

Multi-channel development, Changrun shares promote cross-border e-commerce business

In fact, as early as 2010, Changrun Co., Ltd. started its cross-border e-commerce business, and its first B2B export business was carried out through Alibaba International Station.

However, with the emergence of cross-border B2C business as a new growth point, Changrun Holdings re-planned its e-commerce business in 2019, began to focus on cross-border e-commerce retail business, and started operations on multiple platforms. Currently, its main e-commerce platforms include Amazon, Walmart, eBay, The Home depot, Lows, AAP and Torin independent station .

It is reported that Changrun Holdings' products have been listed on the Best Seller lists of e-commerce platforms such as Amazon and Walmart many times.

The prospectus shows that Changrun Co., Ltd. currently has Amazon VC and Walmart DSV accounts. Compared with ordinary corporate seller accounts, it has more resources and permissions. It is a brand store officially recognized by the platform and has more competitive advantages.

When deploying on a cross-border e-commerce platform, logistics construction cannot be neglected, because delivery timeliness will also affect the success rate of the final transaction. Therefore, Changrun Co., Ltd. has established overseas warehouses in both the eastern and western regions of the United States, especially in Los Angeles, where it has an overseas warehouse of nearly 100,000 square feet.

Nowadays, many overseas warehouses under Changrun Holdings have undergone transformation and upgrading. Domestic employees can remotely control product warehousing, order processing, logistics and transportation at any time to ensure close connection with the supply chain of major e-commerce platforms.

In terms of cross-border e-commerce team building, Changrun Co., Ltd. has established a professional operation team, visual design team, and document team in China, and its subsidiary American Tongrun also has a marketing team and after-sales team. Domestic and foreign teams work together to provide 24-hour relay services for major e-commerce platforms.

According to the financial report for the first half of 2022, Changrun Co., Ltd.'s cross-border e-commerce business achieved operating income of 84.95 million yuan from January to June 2022, a year-on-year increase of 51.98% . It is expected that this business will maintain rapid development in the future.

As a leader in the sub-category, Changrun Co., Ltd. must conduct retail on e-commerce platforms, and brand building is essential. Currently, it has a total of 9 major brands for online retail, among which BIG RED, BLACK JACK, TCE, YELLOW JACKET, and ROAD DAWG are highly well-known.

Many of its brands are well-known, and branding construction is gradually on the right track

It is understood that Changrun Co., Ltd. is further strengthening the construction of a global marketing network, based on the European and American markets, and gradually and focusing on promoting markets such as ASEAN.

On the basis of building a global marketing network, it is also stepping up its brand promotion efforts to strengthen its brand position and influence in the international market.

Brand internationalization has become an important strategic goal for Changrun's future development. With strong technical strength, a full range of cost-effective products, and an increasingly diversified marketing network, its own brands BIG RED, BLACK JACK, TCE, YELLOW JACKET, ROAD DAWG, etc. have enjoyed high popularity in domestic and foreign markets. Among them, BIG RED has been rated as "an internationally renowned brand that is key to cultivating and developing in Jiangsu Province" by the Jiangsu Provincial Department of Commerce for many years since 2017 .

In addition, Changrun Co., Ltd. has successfully increased its brand awareness in the United States and even the international market by establishing an overseas subsidiary, "American Tongrun", and achieved in-depth coverage of customers.

Globally, there are more than 30,000 large supermarkets and auto repair chain stores selling Changrun’s products, and the brand influence continues to expand.

In order to integrate into various markets and accelerate brand building, Changrun shares also hired local professionals at a high price. For example, some employees are members of the American ASME Association and participate in the revision of the American jack industry standards, which enables them to adjust the company's production technology and equipment in a timely manner to ensure that the products meet the ASME quality standards.

In addition, it has become a gold medal customer of the German TUV European Standard Testing and Certification Agency and is the first company in China to obtain European Standard certification for jacks.

Focusing on product quality is also a testament to its efforts in shaping its brand image.

Brand building can not only enhance influence, but more importantly, it can bring more lasting and stable income to enterprises. In recent years, the overall growth rate of the automobile industry has begun to slow down . In order to deepen consumer impressions and stimulate sales, brand building is even more urgent .

However, Europe and the United States have a huge number of cars, and due to the financial crisis brought about by inflation, consumers pay more attention to the maintenance of old cars. Therefore, the market demand for auto parts will continue to grow in the future.

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