One sold in 10 seconds! Another dark horse in the market successfully breaks through

There are many dark horses in the smart pet track.

After experiencing rapid growth during the pandemic, the growth rate of pet ownership among overseas people has stabilized. Data shows that the pet ownership rate in American households has fallen back to 63% in 2024.

But this does not mean that the pet economy is gradually declining. On the contrary, it proves the importance of pets. More and more intelligent pet products industries are showing a sustained growth trend, and some popular products have successfully attracted many pet owners.

The pet economy is heating up! One product is sold in 10 seconds

On Amazon, the Furbo smart pet camera with a wooden cover and a sleek white body has become popular. Not only is one sold every 10 seconds, it has also topped the BS list and remains the number one pet camera product.

The seemingly simple Furbo camera actually has a lot of mysteries.

Judging from the more than 20,000 comments left by users , most of them are positive. Many pet owners expressed their gratitude for this pet camera, saying, "The kitchen caught fire 15 minutes after I left the house, but fortunately the Furbo camera sent me a home alarm notification ," and "During the fire drill, this camera recorded the dog's anxious behavior."

The positive feedback from multiple consumers also confirms the biggest selling point of this hit product, which is that this product uses AI technology. The more frequently the owner uses Furbo, the more Furbo will continue to learn and become smarter, and the detection of some specific behaviors of the dog will be more detailed.

This is also an important reason why Furbo can transmit various messages to the owner in a timely and accurate manner. For example, AI barking detection, if the dog keeps barking at home, the owner can remotely stop the dog's behavior. At the same time, this product also has the function of a playmate, which can accompany the pet with sound and even feed it when the owner goes out.

On the one hand, it benefits from the intelligence of the product, and on the other hand, it is the result of the growing pet economy. Taking the smart pet market as an example, it is estimated that the global smart pet market technology market will reach US$20.5 billion in 2027.

As a result, Furbo has leapt from a brand that mainly produces smart pet cameras to one of the leading brands in the field of smart pet equipment.

In fact, it is not just smart cameras, other smart pet-related products are also very popular, such as smart cat litter boxes, smart pet water dispensers, smart collars, and smart feeders. When searching on Amazon, you will find that most of the products at the top are sold by Chinese sellers.

Relying on the favorable conditions of the smart pet products market, they use smart hardware technologies such as 5G and AI to innovate or transform various pet products, seek their own place overseas, and successfully take root in the golden track of smart pets.

At present, pet brands including Furbulous, CATLINK, PETKIT, Petwant, etc. have completed their initial layout overseas and even successfully taken root, entering a deeper stage of competition.

Smart pet product sellers are on the rise

It is not difficult to see that thanks to the rapid rise of the smart pet economy, more and more sellers are running out of the segmented track.

Furbulous is a seller of smart cat litter boxes. Its first smart cat litter box, Furbulous Box, achieved sales of more than $800,000 when it was launched, and also won one of the best projects in the small appliance category on indiegogo in 2022. Capital is even more favorable to it. Less than a year after its establishment, it has received millions of dollars in capital financing.

The niche brand Birdfy captured the phenomenon that traditional bird feeders have only one function , and successfully opened up the smart pet products market with its innovative product, the smart bird feeder . Birdfy Feeder was a huge success upon its launch, raising nearly $100,000. Today , Birdfy's monthly sales have reached one million US dollars, and it has become a star product on Amazon 's BSR.

Smart pet brand HHOLOVE previously launched its self-developed product O Sitter, a smart cat companion robot that combines functions such as "life recording + companionship and fun + safe feeding". In the first half of 2023 , this product was one of the most popular smart pet product category projects on Kickstarter.

Horman Technology specializes in pet drying boxes, and has won the favor of many consumers with its flagship products. On Amazon Japan, Horman's pet drying boxes are not only among the best, but also achieved the highest GMV in all pet categories on Amazon Japan during Black Friday.

Obviously, smart pet-related products are emerging. But one thing worth noting is that although many smart pet brand sellers have extended their tentacles overseas, there is a lack of a global brand that can leverage the influence of mainstream customers.

In the view of some industry insiders: "Currently, most smart pet products on the market are disguised as smart, and only have a smart shell." The smart pet track requires products to have the ability to change their own operating mode after external observation and analysis.

Therefore, to some extent, this track has more possibilities and urgently needs an influx of sellers.

There are many hot-selling products, and the pet industry has great potential

In addition to the smart pet track, the pet supplies track is also constantly producing hot products.

As we all know, pet hair loss has always been a problem for pet owners, especially overseas, where most families have carpets. It is easy to imagine how difficult it is to clean dog hair. Many pet owners spend a lot of effort to buy products just to have a clean carpet.

IndigoPetCo's "Dog Hair Removal Broom" came into the field of vision of pet owners at just such a time. It can not only completely remove dog hair, but also restore the carpet to its original appearance. With its simple and practical features, this dog hair removal broom has become the favorite of countless pet owners.

Data shows that after IndigoPetCo products were launched on TikTok Shop in the United States, its hair removal brooms achieved a total sales volume of 57,100, and the sales volume of the products continues to grow over time.

Focusing on the entire overseas pet industry, we can find that it is undergoing rapid expansion. According to Bloomberg data, the global pet industry is expected to grow by more than 45% in the next six years, and global pet industry revenue is expected to exceed the US$500 billion mark by 2023.

The United States accounts for half of the pet market, and the local pet ownership rate is still growing, mainly cats and dogs.

This will in turn drive the continuous growth of pet-related products. Pet food, as a rigidly needed product, ranks at the top of Amazon's US site. Cat litter and cat litter boxes are also showing more market potential. Taking cat litter boxes as an example, the sales of cat litter boxes on Amazon in the first half of this year were close to 1.1 billion yuan, and consumers are more concerned about their safety and convenience.

Undoubtedly, the prospects for pet products are still broad. And with the continuous improvement of China's smart manufacturing, I believe that more pet product sellers will go abroad in the future.

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Smart pet products