Black History Month is here, and here comes a marketing opportunity for sellers!

Speaking of February, sellers may first think of Valentine's Day in mid-February. In fact, February is also the "Black History Month" in the United States.

Black History Month is a celebration of the achievements of African Americans who have overcome many difficulties and the important role they have played in the development of American history . Not only in the United States, but also in countries such as Canada, the United Kingdom, Ireland and the Netherlands, people celebrate this holiday.

In anticipation of Black History Month , several major social media platforms announced plans and initiatives this week to commemorate Black stories and highlight the contributions of people of color ↓

Facebook will launch a new We The Culture creative community to showcase Black creators, while Lift Black Voices will celebrate the past, present and future of the Black community throughout the month;

Instagram is promoting Black voices and their contributions through the #ShareBlackStories hashtag and is also adding new creative tools to the Instagram camera to enable users to join in on the action;

YouTube has a number of exciting activities planned, such as showcasing artwork from black artists on the YouTube homepage and featuring content from black creators;

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Since the brutal killing of black man Floyd last year, a wave of "Black Lives Matter" protests has swept the world.

According to Google's popular search trends, Black Lives Matter became a global search topic for the first time in 2020, with the number of searches increasing fivefold from the previous year .

Inclusion is also receiving more attention, and the cultural shift toward inclusivity is influencing consumer purchasing behavior . Brands that openly display inclusivity are able to build a deeper connection with consumers , while brands that are seen as non-inclusive brands or do not seem to participate in the inclusive conversation may suffer in 2021.

A study by Accenture showed that 41% of shoppers would switch from a retailer that doesn’t speak out about identity and diversity, while 29% would abandon a brand that doesn’t showcase enough diversity .

Previously, on major platforms, sellers’ listings were often forced to be removed for selling products suspected of racial discrimination ; some sellers also designed stickers with anti-racial discrimination slogans, which were sold out quickly.

For all sellers, Black History Month is also a marketing opportunity that can be seized to build a good brand image . It should be noted that opportunities can be seized, but the position must be correct!

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

Black History Month

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