An inventory of Amazon’s weird products, has TikTok become Amazon’s product recommendation platform?

In the new year, sellers are preparing to select products. I wonder if everyone has a direction. Today, I will take stock of the interesting or strange products on the Amazon platform. Bring some different ideas to your product selection.

1. A comprehensive review of Amazon’s weird products

Dynamic toilet night light

Imagine what it feels like to be surrounded by colorful ambient lights while you are on the toilet?

This product, called "Dynamic Toilet Night Light", is used just as its name suggests, installed on the side of the toilet to illuminate the entire toilet. When using it, you can choose either static colors or dynamic light effects, with a total of 16 colors of mixed light. At the same time, this night light has 5 levels of brightness adjustment.

This product also has motion and light sensors with automatic detection function. If someone approaches, the night light will automatically light up. If no one is detected around, the night light will automatically turn off after 2 minutes to extend battery life.

The product's shell is made of soft material that can be easily bent and installed on any type of toilet. It is battery-powered and can last up to 12 months on a set of 3 AA batteries, depending on the frequency and brightness of use .

One buyer commented: "It looks like a crazy party was held in the toilet!"

At the same time, this product has maintained a certain search popularity on Google Trends.

Pimple popping toys

Stress-relieving toys are also a niche segment where hot-selling products often appear. The next one to be introduced is a slightly "heavy" stress-relieving toy - the acne-bursting toy.

Although some people find popping pimples a little gross, others find it very stress-relieving. For some people, nothing is more relaxing than popping a big, juicy pimple.

The pimple popping toy satisfies these people's special hobbies: enjoying the fun of squeezing pimples without hurting the skin. There are 16 small holes on the surface of this pimple popping toy , which can be fully squeezed to relieve pressure when used.

According to the product introduction, it is made entirely of skin-safe silicone with no odor. The pus filler inside is extremely realistic and can be used multiple times. Only one bottle of pus filler is needed, which can be filled repeatedly and used again without the need to buy new products.

Lightsaber Chopsticks

Star Wars is an enduring golden IP around the world , and there are countless peripheral products derived from it, such as the "lightsaber chopsticks" to be introduced below.

The price of this product on Amazon is around $10-20, and it is available in different colors such as blue, yellow, purple, pink, and red. According to the introduction, this chopstick is powered by LR41 button batteries. When the battery runs out, the user can also unscrew the screws and replace the battery. For a large number of Star Wars fans, this product is used as their own collection, and it is also used to show off when friends get together.

When searching on the TikTok platform, it was found that the #lightsaberchopstick topic had been viewed 6.4 million times. Many bloggers shared their experience of using this cool tool under this topic. In the comments under these videos, I saw that many netizens said they wanted the same product.

On Google Trends, the search popularity of this product is also very good. The three countries with the highest search popularity are the United States, the United Kingdom and Canada.

Figure 5

On the Amazon platform, there are many sellers selling this product, and some of them have left more than 10,000 reviews with four stars or above. Judging from the data, it is also quite good.

The boy who will grow up

This is a tricky toy product, a humanoid doll made of sponge. When the product is placed in water, it will slowly grow over time, and within 72 hours it will grow six times from the original 2 inches to 12 inches. It is worth mentioning that it will return to its original shape after drying and can be reused.

This product has maintained a high search popularity on Google Trends throughout the year, and there are also many promotional videos of such products on the TikTok platform.

On the Amazon platform, such products have also achieved good sales. In the product reviews, many consumers think this is a very interesting product.

Consumer A: I bought this product for my friend, she finally has a boyfriend! I am so happy for her!!!

Consumer B: I bought this as a gift for my 17 year old sister and she was so excited, I think she was even happier with it than her actual gift!

Consumer C: Bought it for a female friend of mine for her birthday. She seemed to have fun with it and thought it was a very good gift.

Some consumers also gave negative reviews to the product. The reasons for the negative reviews were mainly: it did not grow six times as large as described in the product description; the growth rate was too slow; the product quality was not as good as expected ...

The above products are only provided as a reference for product selection. Sellers must conduct sufficient research when actually selecting products to avoid infringement crises!

2. TikTok is becoming an important marketing platform for Amazon sellers

Many of the products mentioned above have become popular through TikTok. With the increase in the number of users of social media platforms, more and more sellers have begun to market their products through social media. With billions of active users, TikTok has become the preferred platform for sellers to market their products.

On TikTok, there are two hot topics related to shopping and Amazon: #amazonfinds (Discovery on Amazon) and #tiktokmademebuyit (TikTok made me buy it). Among them, the topic of #amazonfinds has generated 17.5 billion views.

Nowadays, TikTok ads are gradually replacing TV ads and becoming the first choice for many young consumers abroad to "plant grass".

According to Kanta data, the percentage of people exposed to TikTo k ads almost doubled from 19% to 37% in 2021. TikTok 's earlier survey also showed that 80 % of users said TikTok played a role in their shopping decisions during Black Friday shopping , and about 67% of users said that they did not want to consume, but TikTok stimulated their desire to shop .

With new features such as TikTok shopping and live shopping events, TikTo k has positioned itself as a strong competitor to traditional social players such as Instagram and Facebook. According to TikTok , 65% of TikTok users are more inclined to brand products when sharing or participating in TikTok trends ; 43% of people will go to e-commerce platforms to place orders when they see products they are interested in on TikTok; and 70% of users believe that TikTok has the ability to create cultural change .

TikTok is becoming a powerful way for brands to connect with consumers , and sellers must follow the basic rules of the platform when marketing through TikTok.

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