Indian milk tea culture is popular, sellers of these products can pay more attention

In recent years, internet-famous milk teas such as Heytea and Nayuki's Tea have swept China and are very popular among young people. A cup of milk tea after work is one of the trendy lifestyles of young people today, and "milk tea prolongs life" has also become a popular hot topic on the Internet.

Although milk tea is very popular among young people, other age groups in China still prefer traditional tea drinks, and the audience for milk tea is relatively limited. Compared with China, the Indian people have actually achieved "survival by milk tea."

For the Indian people, milk tea is an indispensable drink in daily life. Vendors selling tarik (a type of Indian milk tea) can be seen everywhere in the streets and alleys of India. Milk tea is as important as three meals a day.

There are many reasons behind the popularity of Indian milk tea culture. First of all, India is one of the largest tea producers in the world. The Assam black tea and Darjeeling black tea we are familiar with are all produced in India. The high yield of tea has laid a material foundation for the popularity of tea drinks in India.

Secondly, during the colonial period, British colonial rulers brought their country’s tea drinking culture to India, creating India’s unique milk tea culture. The milk tea culture gradually spread from Indian aristocrats to ordinary people, and eventually became popular throughout India.

Unlike Chinese milk tea, Indian milk tea has a more complex taste. Various spices such as ginger and cardamom are often added to Indian milk tea to enhance the flavor. Therefore, in addition to tea drinks, refined and purified products of spices such as ginger and cardamom (ginger powder, cardamom essence, etc.) on platforms such as Flipkart are also very popular.

The popularity of milk tea and tea drinks has driven the development of the Indian tea market, and has also created a strong demand for matching brewing cups and heating and insulation equipment. As essential items for brewing tea, exquisite ceramic tea cups, bone china tea cups, electric kettles, thermos kettles and other products are also very popular.

In addition, as millennials become the main consumers, India's instant tea beverage market has unlimited prospects. Therefore, instant milk tea products may become a new trend in India.

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