With nearly 100 million downloads, shein has captured another market!

With its rich products, trendy clothing and low prices, shein is attracting consumers all over the world.

According to statistics, shein has more than 250 million visits worldwide each month, with the largest number of visits coming from the United States, Brazil, France and Spain. Among all the visit methods, more than half of the traffic (54%) comes from direct visits, while organic search (16.4%), paid search (15.6%) and social networks (8.5%) are other major channels.

The Czech Republic has also become one of the European markets that has been "taken down". According to local media reports, shein has become one of the most searched words on Google in the Czech market. And according to data, shein has been downloaded nearly 100 million times in the Google Play market and has nearly 6 million reviews.

According to foreign media reports, Czech users can buy dresses for 10 euros, T-shirts for 5 euros and shoes for 12 euros through shein. At the same time, they can enjoy a steady stream of discounts, such as coupons and discount codes, such as seasonal promotions, allowing consumers to buy already cheap goods at lower prices.

Shein is characterized by abundant products, trendy clothing and low prices , and it displays up to 6,000 new styles every day. As a fast fashion platform, Shein tries to keep up with all the trends in the world, but its production is fast and small, and the platform increases production according to sales.

Compared with other fashion online retailers such as Zalando and About You, shein is more visually "rich". Different offers and pop-up windows will appear alternately on the website page, and the design of the pictures on the website is more in line with our habits. Even so, Czech users will still stay on the website for a long time and place orders because they are attracted by the prices of the goods. Orders are generally delivered within 6 to 8 days, and premium services only take 2 to 4 days.

Young users have always been a user group that the platform values. In order to attract more young users, shein uses a variety of marketing methods. One of the important tools is the social platform. Shein will cooperate with influential social influencers to let them show the products they bought from shein on platforms such as Instagram, YouTube and TikTok. On TikTok alone, you can see many videos with the tag #sheinhaul, in which many creators show the products they bought from here.

In addition, this summer, shein also announced to Czech users through outdoor publicity that it had launched a Czech version. Although payment can still only be made in euros, this is an important step towards the Czech market.

SHEIN

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Europe