What is Fresh? Fresh Review, Features

Fresh is a high-end skincare brand under the LVMH Group. Founded by Lev Glazman, it was born in the United States and has more than 360 stores. It insists on natural ingredients, combines ancient skin care wisdom with modern cutting-edge technology, and brings excellent skincare effects and pleasant sensory experience.

About Fresh

• Fresh's entrepreneurial history is like a typical "American Dream". The founders, Lev Glazman and Alina Roytberg, are from the former Soviet Union, Russia and Ukraine. They immigrated to the East Coast of the United States with their families when they were young. Lev, the founder, has a great talent for fragrance, and Alina, the founder, graduated from Parsons School of Fashion in New York and was a classmate of Marc Jacobs. The two first ran a small laundry in Boston. In 1991, they sold a set of exquisite handmade bath soaps, Over Soap, which sold out within a few days. They quickly became famous in the beauty industry, founded Fresh, and established the status of a high-end beauty, bath and skin care brand.
• After being acquired by LVMH in 2000, cosmetics were born. Today, Fresh has 500 beauty products and spa services, with annual sales of more than 20 million US dollars. It is a leader in the international beauty boutique, and the main store on Newbury Street in Boston still retains traces of its founding.
• Since launching a full range of cosmetics in 2001 and new hair care products in the spring of 2002, Fresh has completed the transformation from a bath and body products company to a beauty and cosmetics company, fully meeting the needs of discerning customers. Fresh has more than 360 branches around the world: its product line includes six categories: skin care, body care, perfume, cosmetics, hair care products and household products. In 2007, it obtained technical formula support from Kifus Cosmetics Co., Ltd. in the UK.

Fresh Brand Features

• Fresh, with a strong humanistic color, believes that the cultural wisdom of mankind for hundreds of years is a valuable heritage of beauty. Fresh combines the ancient beauty secrets handed down by ethnic groups around the world with the preferences and habits of modern people, and re-adjusts them into a skin care series suitable for daily use. For example: rose, black tea, soybean, sugar, etc.
• Fresh is unique in the industry for its unique fusion of the old and the new, which is reflected in the nostalgic packaging and tranquil colors, permeating a modern minimalist aesthetic. The milk series uses a simple translucent milk bottle; the bubble bath is designed as a piece of sugar cubes, which is contained in a frosted cylinder; the perfume bottle is like the washing water or floral water bottle of the old times; the facial care product jar has the feel of white porcelain; the fine brushwork plain flower pattern has a delicate oriental color; the handmade bath soap is wrapped in plain Indian hemp paper, hand-twisted with lead wire beads, and decorated with a semi-precious stone; it also cooperated with the movie "Memoirs of a Geisha" to launch the "Sakura" limited series.

Core Concept

Combining classical beauty formulas and natural remedies with modern cutting-edge technology to create highly effective modern beauty care products.