The product was sold on the same day it was launched! A group of sellers are cheating

Xindian overtakes others on a curve ...

In December 2023, Yolo, a Ningbo seller who mainly serves the European market, opened a new store. Orders were placed on the first day the products were put on the shelves. After one month of operation, the sales of the new store have far exceeded those of the old store which had been in operation for several years.

The rapid growth in the number of orders has given her new plans and expectations for the future. "The sales target for 2024 is to increase overall sales by more than 30%."

How can a new store that no one is interested in avoid the long promotion period of new products and stand out from the "varied" merchants? This is a challenge that almost all cross-border sellers will face. Yolo, who obviously does not have this problem, shared his operating secrets.

Break the "curse" of difficulty in placing orders in new stores and maintain sales quality at Super+ !

Yolo mainly sells LED lights and lighting equipment. As a mature cross-border online shopping platform, the European market is regarded as an important development direction by the company. In recent years, it has successively entered many European cross-border e-commerce platforms. "In 2019, I started to open a store on Allegro. Compared with other platforms, this platform is simple to operate and it is easy for novice sellers to get started. It is also highly accepted by European consumers, and the store has a very impressive number of orders."

Allegro has achieved outstanding sales performance among the many platforms it has entered , and the company has gradually increased its investment.

In 2023, Yolo accidentally learned from the seller group that the service of Allegro's official warehouse One Fulfillment is very good. The official warehouse is not only responsible for managing the inventory, packaging and delivery of the goods, but also bears full responsibility for the received inventory. After many sellers joined, sales soared ...

The official warehouse's reputation fermented, and the peers praised it continuously, which made Yolo, who was still doing self-delivery at the time, realize that this was an opportunity that could not be missed! So they quickly started to prepare to open a new One Fulfillment store , and officially started using One Fulfillment services in December 2023, and successfully created a series of eye-catching achievements.

1. Successfully placed an order on the first day of joining One Fulfillment, breaking the "curse" of difficulty in placing orders for new stores. "It took about 15 days for a self-delivery store to place an order. The initial traffic accumulation and advertising investment all took a certain amount of time, but the official warehouse skipped these steps, allowing new products to directly penetrate the consumer end."

2. The sales of new stores in one month exceeded that of self-delivery stores that had been in operation for several years. Within one month, the number of orders from new stores increased rapidly, and the proportion of sales through One Fulfillment on the platform increased from 48% in the first month to 63% in the third month, driving a total GMV growth of 41% year-on-year.

3. Currently, the sales quality of the new store remains at the Super+ level and has obtained high scores in the dimension of “Compliance with the Allegro User Agreement”.

Yolo introduced that One Fulfillment provides new sellers with special benefits and promotional tools in the startup phase, accelerating the breakthrough from 0 to 1 for new products at low cost.

Among them, the "Top Ranking Promotion Plan" can increase product exposure at a low cost. It is very effective for new stores to attract traffic within the site. This will allow more consumers to notice their offers, and also provide an opportunity to increase the store's popularity.

In addition, when new sellers meet relevant conditions, there are additional sales commission discounts. In many cases, selling a single product can save about 6 yuan in costs. This allows new sellers to minimize the operating costs of new stores in the early stages of their entry, saving more funds for subsequent development and expansion.

The company has accumulated a lot of experience and seized the opportunity of One Fulfillment's explosive sales to successfully take off.

One Fulfillment has become a "fast ticket" for new stores to open up the European market more quickly , but its role is far more than that. Yolo analyzed the help that the official warehouse provides to store operations and found that it mainly focuses on reducing costs, increasing revenue, and improving delivery efficiency. It can be said that it covers all aspects of store operations.

Reduce transportation costs. Now the company 's transportation cost for a single product has been reduced from 60 yuan to 11 yuan, and profits have increased significantly . Yolo said that when it was doing self-delivery, the products were mainly placed in the German overseas warehouse and shipped from Germany to Poland . The transportation cost of a single order was as high as 7 euros, equivalent to about 60 yuan. Now the goods are directly shipped to the One Fulfillment warehouse, and the logistics cost of a single order is 7 zlotys, which is only equivalent to about 11 yuan .

Improve labor efficiency . After joining Allegro's official warehouse One Fulfillment, the official warehouse staff in Poland will be directly responsible for packaging and other matters . Sellers can free up more manpower to do other things, thus improving labor efficiency.

Fast delivery. It takes 2-3 days for self-delivery stores to deliver products , while One Fulfillment can deliver products on the same day at the earliest and no later than 2 days, which greatly shortens the delivery time and improves customer satisfaction.

Simple operation and quick start. Compared with other e-commerce platforms, One Fulfillment is easy to operate, and its fees are very transparent, making it more cost-effective.

After-sales service is good and problems are solved in a timely manner. Yolo said that once the company's overseas warehouse staff made a mistake in the labeling process, which blocked the goods from entering the One Fulfillment warehouse. After feedback from the account manager, the problem was quickly resolved.

Yolo has also made a lot of efforts to answer the question of “ how can new sellers better use the One Fulfillment service and maximize the role of the official warehouse ”: before the beginning of the new year , it has formulated a full-year offer, SKU and delivery plan to better manage inventory ; it has good inventory management skills to replenish inventory before it runs out; it focuses on product selection and does not randomly select One Fulfillment products, but first selects the ones with the greatest sales potential and then provides multiple SKUs for trial ; it actively promotes offers, and the activity of sales promotion activities is usually more than 50%; it regularly meets with account managers, and the meetings are well prepared, and the latest developments and to-do items are synchronized in a timely manner ...

A careful observation of Yolo's journey to explosive sales on the Allegro platform reveals that this is a typical case of an excellent seller accumulating strength and seizing the opportunity of One Fulfillment's explosive sales to successfully take off .

Yolo has always worked hard in three aspects: product quality, pre-sales and after-sales services, and product details page.

Product quality is the foundation of everything. The company has its own quality inspection team to ensure that every product meets high standards. We attach great importance to pre-sales and after-sales services, and respond to customers' inquiries in a timely manner before sales, help solve problems as much as possible, and provide free return and exchange services after sales for up to 2 years. The product description is highly consistent with the product, and we are committed to providing consumers with very accurate information. We also strive to make product images high-definition so that consumers can understand the product more intuitively and facilitate orders.

Taking into account the different languages ​​spoken by consumers in different countries, the company will also carefully write different copywriting based on the characteristics and search habits of the population in each country to better achieve localization.

Many sellers' performance has broken through the circle and increased! It's a good time for new sellers to dig into the European market

One Fulfillment has injected strong momentum into the company's performance growth. The current achievements of the Allegro platform have undoubtedly given the team a "shot in the arm" for the future: the revenue target for 2024 is to increase sales by more than 30%.

Yolo said that the European market now accounts for about 70% of the company's total revenue , far exceeding the United States. The Allegro platform occupies an important position in the European market. Next, the company plans to continue to keep up with the platform, actively participate in various activities of the platform, and open new sites. "The new Allegro platform site Slovakia has been opened. Before that, the company has started to prepare for the entry, such as copywriting, stocking, etc., and hopes to enter as soon as possible..."

In fact, Yolo ’s phenomenon is not an isolated case. Many Chinese sellers have achieved breakthrough growth through One Fulfillment . For example, one seller ’s store sales increased fourfold in just five months after joining the official warehouse .

As mentioned above, the success of Yolo and others is not achieved overnight, and there is no one-size-fits-all approach to increasing sales. Everything depends on the product itself, seller management, market saturation and changes, and the services of the platform and official warehouses. Allegro will do its best to cooperate strategically with sellers to overcome difficulties and help sellers achieve breakthroughs and growth.

One Fulfillment is a trend that you cannot miss. Click on the link: https://allegro.pl/bang-zhu/zai-allegro-xiao-shou-cn?utm_source=ennews&utm_medium=media_partner&utm_campaign=ennews_article_wechat&affiliation=ENNewsLG&affiliation_category=other&affiliation_source=enn_cn , join the Allegro platform, and tap into the European market through One Fulfillment services!

Allegro Platform