ERKE topped the Amazon new product sales list, and Chinese products going overseas are also impressive!

ERKE is listed on Amazon's new product sales list

Recently, when I searched for ERKE on Amazon, I suddenly found that ERKE's products ranked first on Amazon's new sales list of women's casual sports shoes! In addition to the first place, ERKE also took the second and fourth places on the list.

When searching for these ERKE products on Amazon, it was found that the prices were generally in the range of US$34-39. Upon inquiry, these three products were put on the shelves on April 28 and 29, and the seller was the official store of ERKE.

After the editor clicked into the official store of ERKE, he found that these three products on the new product sales list are also the only products on sale in the official store of ERKE.

Among the top five sales, ERKE's products account for three. And unlike other products on the list, the highest star rating of these three products is only 1 star. I believe ERKE will achieve better results in the future.

Why is Hongxing Erke so popular?

Who would have thought that Erke , which was jokingly called by netizens as " Damn , it feels like you are about to go bankrupt, but you still donated so much to Henan", would reap such great results in just a few days.

A company that didn't even pay for its Weibo membership and had a net profit of -220 million yuan in 2020 donated 50 million yuan to the Henan flood disaster. This made the usually low-key Chinese sports brand ERKE dominate the hot search list for several days in a row.

Data shows that as of the evening of July 24, Erke's Douyin live broadcast room had accumulated 148 million views in 53 hours, with total sales exceeding 100 million and total sales exceeding 610,000. It is worth noting that sales increased more than 52 times on July 23 alone, and offline stores were even worse, with even the models' clothes being " stripped off " .

Some people say that this move by Hongxing Erke will become a classic marketing case. But I think they are wrong. If Hongxing Erke really did this for marketing purposes, it would never work. Ordinary people have a strong ability to distinguish whether it is a show or a real thing.

After all, the public has a sharp eye, and companies with conscience will naturally be supported.

JD.com joins Amazon and recruits a large number of operators

The Amazon purge that kicked off in the first half of this year , starting with the 3C category, has poured cold water on the once hot cross-border e-commerce industry, especially the 3C category that was hit the hardest, where the top sellers have all been "patronized" by Amazon to some extent.

While many small and medium-sized sellers were developing fear and doubts about Amazon due to the wave of account bans, there was a big player who chose to enter Amazon in a low-key manner against the wind. That was China's well-known self-operated e-commerce company - JD.com!

According to the seller, JD.com is now recruiting Amazon operators such as operations, procurement, and products. After verification by the editor, JD.com’s official recruitment website now clearly shows recruitment for three positions closely related to cross-border e-commerce: "Platform Operation Management Position", "Platform Procurement and Order Follow-up Position" and "Platform Product Development Position".

I believe everyone is familiar with the detailed description and job requirements of the above positions. But apart from that, there is little other information about cross-border e-commerce on JD.com's official recruitment website.

Don’t shoot, just enter the village quietly! Obviously, JD.com is now quietly entering Amazon.

But low-key does not mean dull!

From the recruitment information on JD.com’s official recruitment website, we can see JD.com’s eagerness to expand overseas B2C e-commerce and absorb professional talents in the cross-border industry.

Some sellers said that JD.com’s entry into Amazon is mainly focused on the 3C category, which suffered the most losses in this account blocking wave . Looking at JD.com’s recruitment information, it shows that the office is located in Guangdong Province, directly placing the operation department in the most concentrated area of ​​cross-border e-commerce in the country. It must be said that although JD.com is low-key, its momentum is not weak at all.

At a time when many big and small sellers have yet to stabilize in the vortex of Amazon, JD.com, a giant with tens of thousands of brands and more than 40 million products, has gone against the current and chosen to enter the Amazon platform, which has also attracted the attention of many domestic cross-border sellers.

Some sellers expressed panic about JD.com’s entry into the market: “Barley and wheat are almost sold out now, but JD.com is entering the market at this time. It may have big intentions.”

Regarding JD.com's entry into Amazon, the editor still thinks that we should take a positive view. We welcome its joining and hope that it can bring some different vitality to the current cross-border e-commerce industry!

98% of the seller's reviews were cut, and only 140 reviews were left out of 7,000

Let's go back to the account ban wave on Amazon. As some well-known big sellers were banned, many small and medium-sized sellers also received warning letters from Amazon. It is reported that the ban affected 50,000 Chinese merchants, and the industry loss was estimated to be 100 billion yuan.

Many sellers have survived this wave of account closures, but some sellers have not had time to celebrate before they have encountered the crisis of [losing reviews].

One seller reported that the number of positive reviews in his store dropped by 98%, and now only 140 out of more than 7,000 reviews remain! All the products in the store have dropped, and now the positive reviews have almost all dropped, leaving only the negative reviews still standing there.

But this is not the only seller who has had his reviews dropped. Other sellers have also reported that their reviews have dropped so much that their blood pressure has soared and they feel like they can just quit get off work!

Some sellers speculated: “They were probably caught manipulating reviews, and Amazon dealt with them directly without giving them a chance to appeal!” Therefore, manipulating reviews and other behaviors are still not allowed. If you want to be safe, you still have to operate in compliance.

In this year's wave of Amazon blocking accounts, some sellers' accounts were blocked and their companies were on the verge of bankruptcy, but some sellers' accounts were as stable as Mount Tai and their companies were overwhelmed with orders, which further confirmed the importance of compliance. Sellers need to pay attention to compliance operations and never take chances, otherwise Amazon's butcher knife will fall again.

From the previous rough growth to the current compliant operation, combined with Amazon's current policies and actions, it is enough to prove that black technology and illegal behaviors are no longer feasible on Amazon.

What sellers need to do now is to optimize their products and supply chains, use compliant means to increase the exposure of their products, and use compliant behaviors to boost sales. Don’t think about brushing orders or reviews.

Amazon can make sellers make money, but it can also make them bankrupt. If sellers repeatedly challenge Amazon’s bottom line, Amazon will never go easy on them. I hope every Amazon seller will keep this in mind!

Finally, I want to say that while sellers regard Amazon as the first choice for making money, they should also expand their sales channels. After all, putting all your eggs in one basket is too risky ...

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