What is Disney+? Disney+ Review, Features

Disney+ is Disney's streaming service. On November 12, 2019, at midnight Eastern Time, Disney launched its own online video platform Disney+.

Origin of the name

On November 9, 2018, Bob Iger, CEO of Walt Disney, officially announced in the fourth quarter financial report that the new streaming service would be named Disney+.

About Disney+

On November 12, 2019 (North American time), Disney+ launched in the United States, Canada, and the Netherlands, offering users more than 500 movies, 7,500 TV episodes, and 10 original movies. Its IP resources cover Disney Animation, Pixar Animation, Marvel Pictures, Lucasfilm, National Geographic, etc.

Sections

Disney+ divides its content library into five sections: Disney, Pixar, Marvel, Star Wars series and National Geographic.

Listed Countries

On November 12, 2019, North American time, Disney+ was officially launched in the United States, Canada, and the Netherlands.

On March 34, 2020, Disney+ was officially launched in Europe, with the first countries including Austria, Germany, Ireland, Italy, Spain, Switzerland and the United Kingdom.

Background on the launch in Europe

Due to the epidemic, many Europeans need to be isolated at home, and audiences of all ages need entertainment programs, so they need streaming media more than usual. Disney+ took advantage of this opportunity and achieved about 5 million downloads in 7 new markets in Europe as soon as it was launched, and it will become one of the most popular streaming applications in the region.

As schools began to close, Disney+ also launched a series of children's programs, which became a blessing for many parents. Disney also released "Frozen 2" on the platform three months ahead of schedule.

Future target countries

Disney+ is expected to launch in France in two weeks and will enter several other Western European markets in summer 2020, followed by Latin America and Asia Pacific. The launch of the service in Asia Pacific, which has some of the world's largest mobile app markets, will further drive downloads and consumption. Disney+ has also begun testing the service in India through its popular Hotstar app. Hotstar is the tenth-ranked app in India in terms of time spent on Android. However, Disney recently announced that it would delay its launch date in India.

Retention rate

Disney+ has had a very high retention rate since its initial launch. As of now, Disney+ ranks seventh among non-gaming apps worldwide by consumer spend, and it is worth noting that while the United States is the main revenue market, this result is based on Disney launching the service in only five markets. The launch in Europe should allow Disney+ to continue to rise in the rankings.

In addition, relevant research shows that consumers' high acceptance is not only reflected in downloads and consumer spending. This is also reflected in the length of use. In December 2019, Disney+ users spent an average of 3 hours and 10 minutes per month on the app. This is comparable to mature streaming platforms such as Netflix (4 hours and 20 minutes per month) and Hulu (3 hours and 20 minutes per month).